Wednesday, 3 December 2014

Why Web Design Is Important Today?



In the current business and professional world, having a website has become very essential. It not only contributes towards making an organization or individual popular but also brings in more business. Whenever a person comes across something, he tries to seek online help for knowing more about it. After googling more about the company or person, visitor likes to go to their website for collecting more details or rather for doing business.

You can enhance your visibility through smart SEO tactics used by SEO Company in India but what if your website is not attractive enough for the visitor. Will your website be capable of keeping the user engaged until the sale is made? If you are doubting yourself and your website right now, it is time to hire a good web designing company.

With the services available from website Design Company in India, you can easily transform your boring looking website into a smart user friendly interface. Having a good website design is crucial since competition is become tough these days. Brand owners need to come up with something different and unique in order to lure customers towards themselves. If they fail to do so, their business, their popularity and their presence on internet will suffer a big time.

Try to have such web design, which is easy for the users to understand and navigate while being completely out of the box. You can be funny in your content presenting your organisation in the best manner. Hiring young energetic web designers is the right way for doing this, they know what is best for each industry so you can and need to rely on them for better popularity and business.

Saturday, 29 November 2014

Is Bing Trying To Be Better Than Google?

With the phrase “Search engine” the only word that pops in our mind is Google. It has become synonymous for each other. Clearly, there are a lot of search engines available on the web world, but we only think of googling things whenever we need some information or need to look for something online.

Over a period of time, other search engines have been trying hard to give Google competition but hardly any of them made any impact on this search engine giant. However there is but one search engine that has been trying very hard to keep up with Google modifying, changing and introducing better algorithms as well as features for enhancing user experience.





This search engine is Bing.

Since last year we have been seeing Bing towards making some important changes in its look and result outcome in order to match up with most innovative Google. Taking one more step in this regard over the holidays, Bing has successfully left Google behind in its own carousal theme for showing results. Holiday season is round the corner with Thanksgiving coming first of all with its special dinner and parties.

People will have started looking for Thanksgiving recipes all around internet in order to cook something special for their host or their family. Bing tried to use the carousal theme for showcasing all the thanksgiving recipes together in which Google got lagged behind. The major search engine hasn’t clearly shown any changes for the season in its search result page. Maybe it is a small but significant success for Bing for being thoughtful for web users.

Tuesday, 18 November 2014

Facebook Is Giving Better Control on Newsfeed


Have you been fussing over the content visible on your newsfeed wall? Do not like the posts visible over there? Missing content from your best friends while some other random acquaintances are making their way on your wall?

With regular algorithm changes occurring on Facebook every now and then, it has become an issue for the social networking site users. They most often do not like the stuff visible to them whether its posts related to their friends or related to the page they have liked. Facebook users wish to have a better control over their wall content so they can enjoy it more every time visiting the social media account.

Due to all these conditions, Facebook is also facing a lack of visits or time spent on the profile. To improve the condition and providing what the viewers wish to see as per their own choice, Facebook has given them more power as the settings in newsfeed menu. You can visit this menu, add people who you wish to see more, remove the ones you do not wish to see, and reduce posts from the ones you wish to see but not that much.

With such a step Facebook has surely tried to get rid of the comments pointed at them for controlling the posts on newsfeed. Apart from this, Facebook also consider the user action in order to enhance or reduce visibility of pages and friends on your wall. If you like or comment on posts of a certain page or person, chances are high that you will see them more. Hence, forth, do moderate your actions as well along with the newsfeed menu settings.

Monday, 10 November 2014

Online Marketing And Content: The Latest Trend

Today, World Wide Web has more number of websites, than you could ever imagine. Content is one of the most effective way to establish a connection with the visitors. This is the reason; now search engines like Google pay great emphasis on quality content.

The Panda update heavily penalized websites with low quality content. Though content has become the mainstream in the online marketing and implementing the right content strategy is your weapon to stand against the Google updates.


Latest trend in content creations

Semantic Content:

Semantic Writing: There was a time when an SEO content writer creates content stuffed with repetitive keyword, it not only lower the quality, but makes content dull and lethargic. With semantic writing habit, it is possible to break the monotony of the content with latent semantic indexing (LSI) based writing. Hire professional LSI based content writer or trust professional content writing firm for the content of your choice as well as for the search engine. The golden rule of the content is, if it does not appeal to you, it will not appeal to the search engine as well. Write for the user not for the robots and you will get the desired result of your effort.

Links Creation: Remember those articles that have anchor text in every second line. Well, such link building strategy may have been useful in the beginning of the last decade, but now the trend has totally changed. Put maximum two links in the main content and link it with relevant page and see the result.

Share the content: The latest trend of social media is to share.  Use the social media platform to spread your content among the readers and get maximum benefit. Creating an engaging content and posting it on the website is not all, you need to share the content with maximum number of people through social media platform so that people could find it and make best use of it.

Hire a professional SEO content writer and harness the power of online marketing to its maximum.

Tuesday, 7 October 2014

SEO: THE NEW ERA OF SEARCH ENGINE

SEO stands for Search Engine Optimization. It is the process of getting traffic from the natural search result on search engine. All search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and rank based on what the search engine considers most relevant to users. Payment isn't involved, as it is with paid search ads.

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you to get traffic from search engines. Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are top of this list as they perceive those to be most relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).


seo-techniques


I would recommend you using this but you got to know some basic information regarding it. Firstly, search engines are not humans, so there is quite difference between how humans and search engines view web pages. Unlike us, search engines are text driven. Instead, search engines crawls the Web, looking at particular site items, mainly text, to get an idea about. So search engines perform several activities in order to deliver search results - crawling, indexing, processing, calculating relevancy, and retrieving. I would rather not go too much in the deep.

Although the basic principle of operation of all search engines are the same, the minor difference between them lead to major changes in results relevancy. For different search engines different factors are important. There are many examples of differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are for primary importance, while for Google links are very, very important. Also, the sites are like wine - the older, the better.

SEO are broadly classified into two categories, white hat techniques and black hat techniques. White hat techniques, generally called ethical SEOs, are basically those which follow search engine rules, regulations and policies. If you suppose to do a long term investment on your website then white hat SEO is a good practice. Black hat techniques, also called unethical SEOs or spamdexing, are those which usually do not obey search engine rules and regulations. If you are looking for quick return from your website rather than long term investment, then it is a good practice.

I would recommend you to do white hat techniques since they are according to the guidelines of the search engines and black hat techniques may result in your website being banned from a search engine.

Monday, 15 September 2014

A Shopping Campaign Tool Lunached By Optmyzr For Google

The Shopping Campaign Splitter is intended to rearrange the battle organizing process. There are numerous profits of the new Shopping Campaigns structure that Google introduced on September first, on the other hand, the setup procedure could be lumbering and iterative, especially on the off chance that you have the same kind of fight structure crosswise over various crusades. To help publicists set up their Shopping Campaigns quicker; Optmyzr’s has propelled an apparatus called the Shopping Campaign Splitter. 

The second Google Shopping fight device in Optmyzr’s lineup — the first being a mass offering apparatus called Shopping Bidder — the Shopping Campaign Splitter permits publicists to characterize the crusade structure of a battle (or numerous crusades) forthright. 



Utilizing the instrument, sponsors tag how they need their items gathered focused around properties in their Merchant Center nourishes. The procedure counteracts copy item targets being made so you don't wind up with items going up against themselves. 

When you focus the fight structure you need, the device will import the information as needs be from the Merchant Center bolster that is joined to Optmyzr’s. 

Sponsors can allocate offers and prohibitions all the more rapidly, without the alarm of overriding existing rejections and custom offers (a simple thing to do in Adwords itself). So on the off chance that you set a custom offer for an item target and afterward confirm the offers at a top classification level, that item target offer will stay put. 

Both Shopping Campaigns devices are part of Optmyzr’s month to month plans.

Wednesday, 10 September 2014

Why SEO is So Important to Your Business Success

Search Engine Optimization (SEO) has been a part of internet marketing since the mid 1990s, but it wasn't until 1997 that the more aggressive business owners became aware of its importance in attracting visitors to their websites. Many other businesses were left behind, and even today, have not become aware of  how to develop a successful website presence through the use of effective SEO practices. Fortunately, for those who know they've been left behind and want to do something about it, there is help available .

A company with a properly configured SEO platform, and valuable website content, is sure to meet with success in their internet marketing. Buyers are no longer content to visit stores to do their shopping, when it is so much easier, with a few clicks on their computer or mobile device, to find exactly what they’re looking for.  Internet surfing has only scratched the surface of successful marketing. Those internet companies who are alert to the value of SEO, and have retained the services of a top notch website development company, will reap the benefits of their efforts, and will capture more than their share of business.

seo for your business success

SEO is still a mystery to many website owners. Why do I need it? I have an attractive website. Everyone I show it to, tells me how beautiful it is Why isn't this enough for me to get business?

These are valid questions, and there are answers. First, and foremost, your website has to attract visitors. This can be done in one of two ways. Either someone knows you, and can access your website directly by typing in its URL,  or they can access  your website through internet searches. Many website owners are not aware that between 80-90% of visitors to a website come from the top three major search engines: (Google, Yahoo, and Bing.) They get to a  particular website by typing in search words or phrases.

So. If a buyer is looking for something I have to sell, why aren’t they accessing my website? My prices are good, and the products are well displayed? 

This is where SEO comes into play. The major search engines are constantly changing what they consider important to buyers surfing the web. If your website is not up-to-date with the constantly changing search engine algorithms, it will fall far behind those that are taking the effort to stay current. It simply won’t matter that your prices are competitive or your products are well displayed. The popular term that is used to measure a companies success, is page ranking. Being on page one of Google, Yahoo or Bing is the goal. If you’re on page one, it means that your website has been properly optimized—it has  up-to-date SEO in place, and when a website surfer types in a word that is relevant to what you sell, they will be directed to your website.

There are other ways of attracting business. One popular source is by buying ads through the major search engines.  But why would you want to do this, when business is available by simply having a well-designed website, a functional platform that provides easy access to your products, and a proper maintained SEO package that will bring buyers to you company through what is known as free organic searches? Free is the keyword. Once you've retained the services of a reliable company to bring ensure that visitors will access your website,  the rest is free!

For more information, and our guarantee that we can provide you with all you need to bring visitors to your website and increase your sales, you can contact us  for a no obligation assessment of your business at www.webbraininfotech.com.

Saturday, 6 September 2014

Twitter: Soon Initiating Some Big Changes

twitter


For all the Twitter lovers, here is big news for you. This social media platform will very soon equip itself with latest features and shedding off some old features to maintain the vitality as well as the usability of the platform among its users.

Twitter, the micro blogging website is well-known for its effective marketing and promotional platform. Recently the head of the Twitter revealed that very soon Twitter will make some big changes to make the platform more effective and updated for all the Tweet lovers.

Many Twitter users often complain about unwanted tweets, they find difficulty in filtering significant tweets from the noise. To sort out such issues Twitter executive planned to launch something revolutionary. Daniel Graf, Twitter’s new head of product has focusing on improving search one of his top priorities for 2015. The essence of this new change can be understood by the statement made by Twitter CFO Antony Noto; he said that; “….an algorithm that delivers the depth and breadth of the content we have on a specific topic and then eventually as it relates to people”.

Like Facebook, Twitter is also planning to equip the platform with group chat facility. The purpose of introducing all these changes is to make the platform more user-friendly, updated and useful for the business community as well as for the users.

Mr.Noto has always made it clear that all these changes would be introduced in a systematic manner without creating any trouble or creating panic among the users.

Twitter has helped many small and mid size business industries in earning high revenue. You can easily find the success as well as failure stories about the Twitter marketing agenda. It is the strength of this social media platform that one cannot imagine to design a SMO plan without integrating Twitter profile.

Friday, 29 August 2014

Various Google Tools Beneficial For Marketing

When it comes to marketing, the first though that pops in our mind is to hire a marketing firm and let them handle it. In these times when almost all the companies and professionals are hiring marketing professionals for targeting their clients and raising their sale figures, it is not possible to stand out as a unique business.

Customers love to get uniqueness no matter in which form it is available. Apart from this, as a businessman or owner of a brand, you will have to understand that customers are becoming tech savvy. They are connected with the virtual world most of them time. They are not reluctant of using the search engine to locate nearest restaurant or a books store; they book tickets from smart phones as well as pay their bills. When the technology is developing so much, how can you survive by using brick and mortar methods of marketing?

Google Tools


It is time to change the methods with smart Google tools. Google has been developing itself to benefit all the business and websites present on the search engine database, which is like all of them. Here are some tools that will help you to improve your visibility on search engine, better sale and client interaction:

•  Google maps: while looking for something, you might have seen those red drops like structures in a Google map. They are to help users to locate similar services as per their query in nearby location. Get your business registered with the Google maps or Google places to be seen.

•  Google tags: Tag your business with locations to get better visibility. Users can add reviews and comments, thus helping more people to know about your business.

Apart from these two there are Google AdWords, Google docs, search based keyword tool, Google alerts, Google gadgets, Google Analytics, Google Webmaster Tool and various other tools that can contribute in making your marketing strategy a success story.

Saturday, 23 August 2014

Be Ready To Use Google Search App in Multilingual

google multi lingual voice search


If you are habitual of using Google search app in your android or any other Smartphone, here is good news for you. Google is all set to make their Search engine app multilingual providing users an opportunity to choose up to five languages for immediate recognition.

Around the world, people are using various languages, whereas some of them are even using different languages in their daily life. As per the US census data, around 20%of the US citizens use two or more languages even at home while conversing. Therefore understanding the needs of these people Google has made this initiative. Now Google search app can easily understand the various queries asked by the users in multiple languages at the same time.

As per Google, users speaking different languages can select up to five languages and either type or speak any of the 50 languages listed in Google database. You can switch between the languages without much effort and search for the queries at their own will. Before this, users could only use one language. According to Inside Search, on their blog,

Now, you can just make a small, one-time change to your settings, and then you can switch back and forth easily. Google will automatically detect which language you’re using. (For now, you need to stick to one language per sentence though.) You can select up to five languages total—enough to satisfy all but the most advanced polyglots. Whether you get a spoken response from Google depends on the language you use and your query (and you’ll see more languages and features added over time).”

Around the world, people who migrate to different countries are habitual of using their native language but are also getting hang of the local one as well. With this development in Google, these users can search in their own language or any other without any difficulty.

Some days before they have also changed in their algorithm and suggest webmasters Want To Get Ranking Boost? Go HTTPS with Website.

Tuesday, 19 August 2014

4 Tips That Will Encourage Visitors To Stay Longer On Your Website

Everyone knows that the longer visitors remain on your website or blog, the better will be your chance of getting their business.  You’re excited to have thousands of visitors, but you check your bounce rate and it’s between eighty and ninety percent. Your visitors are clicking onto your website, and leaving without visiting a single page.  What happened? You have a well-established domain name created years ago. Your on-line optimization is solid, and you have all high-quality backlinks. What’s going wrong? Why aren’t your visitors staying longer?



Internet marketing experts will, without fail, tell you that content is king. If you don’t have quality, easily accessible presentations on your website, your visitors will go elsewhere. It’s as simple as that. You’re frustrated and you want to know what you can do about it. Following are four ways in which you can solve the problem. Like all marketing, it takes time, but the rewards you will reap for your diligence, will far outweigh the work involved.

video presentation1.  Video Presentation – In Today’s rapid paced society, everyone wants to get information as quickly and accurately at possible. Gone are the days when we had to go to a dictionary, or to the library to research a topic. Now, it’s a simple matter of clicking on Google, Yahoo, Bing, or any other search vehicle, typing in a term or terms, and you have your answer. It’s the same for visitors to your website. They want information now. They don’t want to read through a myriad of documents. They want information now! To fulfill this need, it’s simply a matter of presenting as much of your material as possible in a video format. A single video provides instant information that would take hundreds or thousands of words to present in a written format. Visitors are impressed. They click on another image and before long, they’ve marked your website as a favorite.

replace external links with internal links2.  Replace External Links With Internal Links – External links provide an opportunity for visitors to leave your website. Obviously, this is not what you want. Most websites have ample room and opportunity to encourage visitors to remain on your website. It’s simply a matter of creating internal links to other pages on your website. Paramount to this effort succeeding is that the content be of high quality and that it pertains to what your visitor is looking for.

live chat3.  Add A live Chat Option – Regardless of how hard you try, you will have visitors who have questions. They can’t find an answer on your website and are about to look elsewhere. Then they spot your ‘Live Chat’ option. They access your live chat, talk to an expert, and are thoroughly pleased with the experience.  The beauty of this is that you’ve made a friend. They are almost certain to return, and to give you their business.

infographics4.  Use Infographics In Your Content – What better way to convince your visitor to stay, than to provide graphics showing data, studies, comparisons of products, etc., than to have a ready-made graph giving them the required information?

Are you ready to meet the challenge? If you’re serious about capturing business from website visitors, you have no choice but to put forth the effort, or hire someone who will drastically reduce your bounce rate. Bottom line: your visitors will stay on your site, and you’ll reap a handsome profit. Isn’t that what you intended to do when you opened your business?

What are your thoughts? Do you have any additional advice? Please share your thoughts and advice below through comments.

Saturday, 16 August 2014

FB virus- A New Threat to Facebook Users

facebook-color-changing-virus-attack

Adding to the long history of Facebook virus attacks, here is another one, Facebook Color changing app. Some of you might have seen this as a link in comments or messages on your Facebook profiles. As per the reports, around 10,000 Facebook user profiles have been infected with this virus. And the count might still go up if the users and Facebook does not take essential steps to eradicate it.

Facebook is the biggest social networking website in the virtual world. It is not only helpful in providing a medium to people to connect with each other but also an opportunity to business houses and companies to connect with masses for the benefit of the business. Moreover, it is also used to generate awareness as well as influence masses for revolutions and politics. Single Facebook profile can be used for a number of aspects given you are capable of doing it all well.

Among all this popularity and convenience of use, Facebook users have also being threatened by virus attacks every now and then. We have been seeing spammy links and viruses attacking user profiles, targeting their friends, using their personal information for bigger threats. However, on short or long haul, Facebook has been capable of handling these infections.

Facebook color changing virus lures users by offering to change to the color of their profile with an array of 9 color options. However, instead of changing the color, the virus will infect their site, collect profile access token and utilize further friends contact and details to spread the link ahead. Facebook has not released any dialogue regarding this virus infestation so far, but hopefully they will be working something out to control it. 

Wednesday, 13 August 2014

Practical Tips to Identify Your Web Development Partner

It’s good news that you are looking for a reliable web designing agency for taking care of your online business venture. It is probably not possible to single-handedly look after the complexities involved in taking a business portal to the right places using the appropriate designing and SEO activities. But you must double check before hiring a web designer who can take your goals closer to reality by incorporating the right and latest techniques of the trend. Here are a few pointers that will help you to identify a reliable agency that will be worth your money-

identifying-web-development-partner


•  Expertise: To make a website work out properly, the people from your hired agency should be usability experts. They must have the expertise to help you progress and should be acquainted with the latest techniques of the web dynamics. They should be research oriented and ready to experiment.

•  Familiarity: The people helping in growing your online business should have the basic knowledge of the industry you are involved with. For example, if you are promoting a fashion website then the agency experts should have a handy knowledge of the latest trends in fashion to give you a helping hand in generating specific content and promoting it to the right audience.

•  Deadlines: An agency that doesn't meet the deadlines is equivalent to being unproductive and harms the progress rate of an online business. A good designer would set milestones and meet them on time. If they are offering you a proposal where a promise of meeting deadlines has been highlighted; shortlist them.

•  Transparency: Planning and work should go hand in hand. You are not looking or a temporary target achiever. You need a partner in the form of a developer who can provide you constant backup for a long period of time. Every action should be transparent so that you can keep a track of the progress that is going on.

•  Previous experience: Before signing up with a new partner for digital progress, look for the previous testimonials by clients. Satisfied clients generally leave good remarks about their partners. This will assist you in ascertaining whether an agency will be able to meet your requirements or not. The clue is- ask for one or two references by previous clients.

A good firm will be communicative and will showcase a prolific interest in the clients’ aspirations. You can discuss and find out responsive communication from their end before making up your mind. Hope these tips will help you in finding the best partner for your business.

Monday, 11 August 2014

Want To Get Ranking Boost? Go HTTPS with Website

If you have been worried about your website ranking and want to have a quick boost to the site ranking, it is time to take a step further. With HTTPS, an SSL 2048-bit key certificate to the website can add to your ranking, but a slight bit. According to Google, doing this will enhance the website ranking a little, considering it as a “very lightweight signal” in the ranking algorithm. As per Google, HTTP will give boost to the ranking but it will be very slight, “less weight than other signals such as high quality content”.

With this step, Google endeavours to increase the safety of the websites as well as the safety of the web users online. As per Google, they want to, “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.” However, this will have impact on only 1% or less queries online but will help in encouraging a safe web environment.



HTTPS signals have been showing positive results in Google search results for ranking and pertinence of website. A little time ago, Matt Cutts, Google head of Search Spam also said in SMX West that they will love to work on SSL for making it as a ranking factor for Google algorithm and now Google is working on making it.

As SEO professionals, it is a must for you to consider the traffic of your website before switching from HTTP to HTTPS. You cannot do it over night just because everyone will be doing it. take your time, do basic research and then go ahead with it.

Some Referral Websites to know more about this topic:

http://www.cnet.com/news/google-to-factor-website-security-into-search-results/
http://www.seroundtable.com/google-ssl-https-ranking-signal-18966.html
http://googlewebmastercentral.blogspot.in/2014/08/https-as-ranking-signal.html

Saturday, 9 August 2014

Enjoy Professional Affiliate Marketing Services India Today

Looking for professional affiliate marketing services India? Relax, we got you covered. For over three years now, we have been helping companies from all across the globe market their products and services to the ever growing online community. Our expansive clientele and clean track record is clear proof that we are the best at what we do. 

affiliate-marketing-schemes


Here are some of the key attributes that give us a higher cutting edge in the market.

Professionalism: 

This is one of the corner pillars that our company is founded on. All our personnel are highly trained to maintain high levels of professionalism before and after service delivery. By choosing us, you are assured of undivided attention, transparency and diligent treatment always. We will even go a step further to furnish you with expert advice on how to better your marketing strategies and grow your business to its full potential.

Stellar services:

Affiliate marketing is usually a complex and delicate issue to most companies due to the many logistical factors that have to be considered. We understand this fact too well and that is the core reason why we only hire experienced affiliate marketers who not only have academic qualifications but also vast hands-on experience in this niche. Additionally, we have partnered with industry custom software development India leaders who create custom software for businesses to help them communicate with their clients more efficiently and affordable. 

Excellent customer service:

To ensure that we meet all our clients’ needs, we have established a team of expert customer care representatives who are available 24/7 to respond to all your queries regarding our affiliate marketing services India. They work hand in hand with the other team members hence you can rest assured that you will get a response within the first one hour or less. Be sure to include accurate details in your query so as to get the best response. To contact us, you can call or visit our website.

Network and outsource with expert affiliates:

No man is an island. To keep tabs on the ever changing market industry, we have networked with expert affiliate marketers from various parts of the world who have had tremendous success. Our teams also undertake regular training courses and attend conferences where they get a chance to directly socialize and exchange ideas with other affiliate marketers and custom software development India companies. This has greatly helped us to deliver stellar affiliate marketing services India consistently to our clients.

Affordable service packages:

Despite the fact that our services are unequal to no other in the market, they are very affordable and convenient for all. We also offer discounts that you can take advantage of to save money for your other income generating activities. 

Let us help you scale your business to the next tier by contact us today. 

Friday, 1 August 2014

Popular Misconceptions about SEO

Quality content is the major difference between old SEO and NEW SEO.  Search Engine Optimization (SEO) has been the vanguard of how to attract visitors to your website for so long, it has become second-nature for SEO professionals to try to determine what works and what doesn’t work. But it is not as easy now as it was in the earlier days. While quality content and quality backlinks still have a place in SEO, the major search engines, especially Google, the acknowledged leader in the industry, are updating their algorithms on a daily basis.



Additionally, beyond what the major search engines are doing, there is a constantly evolving stream of new ways of optimizing a website. Only those professionals who are willing to keep track of these changes, and to be able to separate what is working and what is not working, and then to decipher what Google and other major search engines are doing, will be able to maintain an effective SEO program.

Guest Blogging is prohibited by Google: I disagree with this assessment.  The key is to be selective and to attempt to get your blog activity published only on those websites of high authority. It is very important that you don’t republish the same content on your own website. Google, and other search engines, will almost always give credit for the article to the website with higher authority. In this case, you could be punished for copying, the result being lower ratings with the major search engines.

Do Not Create Low Quality Back Links:  I totally agree with this point. Google has specifically declared in their algorithm that creating links to lower quality websites than your own, creates the possibility that you will be automatically receive links back from lower quality aggregator websites. Google has created a method called, “Google Disavow Tool” that will enable us to eliminate (disavow) all bad links to a website. You are cautioned to check all back links manually from the webmaster account to ensure that links are bad before disavowing them. It is important to check your website on a regular basis. While you are checking for bad links, be sure to concentrate on getting quality links to your website.

Do Not Purchase Links:  I Don’t necessarily agree with this.  If you use the no follow attribute for all purchase links to your website, Google will not recognize your links and you will still reap the benefit of getting user engagement to your website.

Higher Page Rank Is Better Than Lower Page Rank:  It’s obvious that having a high page ranking on the major search engines creates a better chance for you to obtain business. But it’s not the only way to succeed. As I pointed out in a previous blog, a website that contains useful information to the consumer and properly optimized values will create confidence in visitors to your website, resulting in return visits and, as visitors gain confidence in your efforts, in more business.

Thursday, 24 July 2014

How to Optimize Your Website for Local Search

If you have a business and want to target local business, it is important that you develop a strategy that concentrates on the local customers.

local-search-marketing


This post will help you in building your a local marketing plan for your website:

1. Always Start with Local Keywords Research: Before planning any SEO activities such as link building, profiles or any other activities, you should extensive local keywords research for your website.

There are numerous of keywords research sites on the web; too many for a single user to effectively use. One of my favorite sources is. Google Adwords Keywords Tool. It’s a simple tool to use and has numerous useful research tools that will assist you in developing your local marketing strategy.

For example, you can type a word and this tool will suggest other good choices. Since your goal is to attract local business, you can isolate a certain town or area to determine the number of searches that appear with each keyword.  This will enable you to select those keywords that you believe would most effectively lead visitors to your website, and subsequently bring more business to you.

Another feature found on Google Adwords Keyword Tool allows you to view your competitor’s websites to see which keywords they’re using to attract business, and will also enable you to see how they are developing their back links.

Once you’ve familiarized yourself with Google Adwords Keywords Tool, you will be able to use your own imagination to find keywords that will put you far ahead of your competition.

2. On Site Optimization: Once you have selected the best keywords you should then concentrate on how to best use what you’ve learned to optimize this information to local businesses. Titles and Descriptions are what most users enter in their searches. If you have optimized your website using local addresses and phone numbers on all your web pages, it is sure to maximize your position on the major search engines.

If you serve multiple local areas, you should create a specific page for each area. This is a surefire tactic that will draw visitors to your website. Since you will be dealing with many visitors who are not familiar with your area, it is imperative that you include imbedded maps of each of the areas you serve.

Use locally optimized Title Tags, Description Tags, local addresses and phone numbers to all your web page. If you have multiple local areas for your business then always try to create a specific page for all your local areas. This tactic will help you to get leads from area wise and you will get improved number of visitors to your website.

Since you will be attracting visitors to your website who are not familiar with your location, it’s imperative that you provide a recognized imbedded mapping link. I’ve found Geo Sitemap to be an excellent mapping source for this endeavor. If you’ve been using other mapping sources, you might want to do a comparison with your current mapping source against Geo Sitemap.

3. Local Classified ads: Although local classified advertising has lost a lot of its appeal because of the internet, it is still an important part of any comprehensive marketing plan. This is especially so when trying to attract local business.

4. Local Business Listings: Having your business listed on top local business websites is yet another important avenue for you to consider in attracting local business. Google Places might be the most effective means of accomplishing this task.  Entering your business on Google Places will vastly increase your chances of being listed in the top local business websites. It only takes a few minutes of your time to enter your information on Google Places, and the best part is that it’s free! Give it a try by using the free listing scan to see how your business appears on all of the premium sites.

Google-business-listings


There are several other good local business listing websites where you can list up your business to get good ROI.

1. Google
2. Bing
3. Yahoo!
4. Yelp
5. Merchant Circle
6. LinkedIn
7. YellowPages.com
9. Whitepages
10. Supermedia
11. Yellowbook
12. CitySearch
13. Mapquest
14. Biznik
15. Local.com
16. Foursquare
17. ThinkLocal
18. CitySlick
19. USYellowPages
20. SuperPages
21. Outside.in
22. Dex
23. BizJournals.com
24. TeleAtlas
25. JustClickLocal
26. Discover our Town
27. Metrobot
28. EZ Local
29. twibs
30. LocalEze
31. Kudzu
32. CityVoter
33. Manta
34. Zipweb
35. MatchPoint
36. UsCity.net
37. Local Site Submit
38. InfoUSA
39. Axciom
40. Infignos
41. Yellow Assistance
42. Get Fave
42. My Huckleberry
43. GenieKnows
44. MojoPages
45. Brownbook
46. Magic Yellow
47. CitySquares
48. TeleAtlas
49. Navteq GPS
50. Judy's Book 

Now start creating back links for your local keyword phrases. Try to use always those websites for your activity which have good PA(Page Authority), DA(Domain Authority), PR(Page Rank). Always place your business URL with proper category.

If this blog content sounds interesting to you then please tweet, share to your friends or audience.

Friday, 18 July 2014

How to Maintain Website Traffic without Google

We all know that Google is constantly changing their algorithms. It’s really very difficult for webmasters to maintain website traffic in this regular changing scenario.

I have received a lot of questions from webmasters about what to do to maintain website traffic. How can website traffic be maintained without Google? It’s not easy, but if you are persistent and use the following guidelines, you will reap the rewards of your efforts.

ways-to-maintain-website-traffic

Following are some useful tips that will help you maintain your website traffic without depending on Google.

1. Social Bookmarking Sites: Very few SEO professionals are aware that social bookmarking websites such as Reddit and StumbleUpon are good sources for driving traffic to their websites. To ensure these websites will be useful to you, you must follow their guidelines and post informative articles, relevant to the subject to which you are posting

2. Video Marketing: Today video marketing is a great source to drive traffic to your website. For your information, YouTube is the second largest search engine after Google in driving traffic to a website. YouTube has more than a billion user searches a day. If you add Yahoo, Bing and AOL, together, you will find YouTube’s traffic is greater than all these sites combined. To help with Video Marketing, you will have to create your own channel and post high quality videos with great animations and images. Optimize your video with suitable titles and descriptions. Dailymotion, Vimeo and also excellent sources that will drive traffic from videos to your websites.

3. Community/Group Posting: In top social media websites there is an option of community/group postings. Google+, Facebook, and other top social media are excellent venues for this type of activity. In Google+, Facebook and other top social media websites try to post in your relevant communities. You can create your own but for this you will have to create groups, add members, etc. This is a very difficult task for the average webmaster. It’s much easier, and far more productive in most cases, to simply join communities designed to help you. Be sure to follow their guidelines.

4. E-Mail Marketing: E-Mail marketing is really a good way to drive traffic to websites. Most of you assume that this is time consuming and not productive, but statistics show that those who put in the time and effort to e-mail marketing will be rewarded.  Write up a good subject line which compels viewers to open your e-mail. Once they realize you know what you’re talking about, they will continue to visit your website. This is very important when Google is going through an algorithm change.

5. PPC Ads: (Pay-Per-Click) helps bring customers to your website. Since this blog is about not using Google, you are advised to not use Google PPC ads. (Google Adwords.) Bing Ads is an excellent alternative, and if used correctly, will drive traffic to your website.  The downside of PPC is that it can be expensive. Be sure you analyze what works well with this source before you commit to its use.

Always choose the best SEO Company that is using organic work in their website design process. You won’t survive long with PPC ads. Organic traffic is the key over the long haul.

Choose an organic seo services company for all your SEO needs.

If this blog content sounds interesting to you then please tweet, share to your friends or audience.

Tuesday, 15 July 2014

How to Use Google Alerts?

Do You want to specialize on any topic? Do you want to collect filtered information on any topic from web? If yes then Google Alert is the best tool for you to collect information and use in your practical profession.

Google Alert is a service of Google by which you can gather filtered information on any particular criteria. This service is helpful in many reasons. You will get an automated mail of your desired information with the help of Google Alert Service.

Here I am declaring some points by which you can easily create your Google Alert for you.

1. Open Google Alert: Type into your web browser "http://www.google.com/alerts". This will redirect to Google Alert Home Page.


2. Fill Text Boxes: Enter your desired topic which you would like to take alerts in first text box "Search Query". As you are going to type texts, Google will suggest you the best topics. If nothing is coming as suggestion then please re-write your texts.


3. Create the Alert: To create an alert you have a valid e-mail address. Your e-mail address is the communication mediator between you and Google. Google will send you the best results to your provided e-mail address. Once you create alert and make request confirm then after you will begin receiving alerts.


4. Choose Source Type: Google avails some additional resources to filter your search results. Suppose if you want only news type in your alert then you can choose news source there. Other additional sources are blogs, news, video, discussions, books, everything. By default it is everything which is really a good choice. So, Make sure which type of source you want to receive in Google Alert.


5. Selection of frequency: Now you will have to change frequency of receiving alerts. It means how often you want to receive alerts in your inbox. There are several options like "As it happens", "Once a Day", "Once a Week". Suppose if you choose frequency as "As it Happens", then you will receive notification multiple times in a day as it loads in news stream.So, it is likely to be annoying. Most of guys bypass this. The most suitable is once a day frequency.


6. Select Search Volume: Choose search volume to only the best results. After your selection Google will send you only the best results to your inbox.


Hope these steps fit your understandings and from now you will not have any problem in setting up Google Alert.

Wednesday, 25 June 2014

Common SEO Mistakes You Should Avoid in Doing SEO for Your Website

Search Engine Optimization is vital to any Internet Marketing Campaign. So, it is very necessary to execute this in a right way. A single mistake can destroy your online campaign and your reputation too. There are numerous of SEO myths that it is very difficult to know which is true? But some of SEO myths are 100% true. I have collected some major SEO myths for you which you must avoid to build your online campaign successful.

I can advise you that below are some important points which you should avoid:

SEO-strategy


1. Purchasing Links: With the help of buying link you will sure get good search positions in a short period of time but with the help of this technique you are creating risk for your website self. Paid links are flagged as spam by Google web spam team. They are taking their eyes on such types of activity and in coming days they will send you a message of penalization to your website. While purchasing links must consider different-different anchor texts.

2. Duplicate Content: Duplicate content is like poison for website. Google bot separates these types of website and take off far away from good search positions. So, always try to use original content with informative topics which help your users to engage with your post or website.

3. In Hurry to Get Page Rank: Page Rank factor totally depends to Google. You need not to work irrelevant to chase page rank. Try to use all ethical SEO terms activities for your website. Once Google will update their page rank algorithm and they found on that time all ethical with quality and informative contents, they must consider your website good and allot good page rank.

4. Blank/Automated Titles: Title Tag is one of the major facts in SEO to gain good search positions. Search engine first read your title tag of web page and consider whole page as same. If you have used a short and very informative title tags then it will be much more easier for search engine to give you good search positions. Do not leave this tag empty or automated. Must place useful title tags for your web page.

5. Flash Design: Design of any website is first impression of website. If your website has good design and all relevant to Google Algorithms then you will sure get good positions. Do not use flash or heavy images for your website. A good loading time of website also have a great value in terms of search engine. So, must try to use a good design with good loading time.

6. Missing ALT Tags: ALT Tags helps to read images of your website/Blog to search engine. A proper optimized image has a great value in Google search results. Must try to use well formatted image to your website. Do not miss this term in your website.

7. Keywords Stuffing: This is one of the common SEO mistakes do by SEO guys. They only use their keywords in web page content and have not any idea about keywords stuffing. First read keywords stuffing factors and then proper optimize your web page content with a good use of keywords.

8. Irrelevant Category: A normal SEO guy works without knowing the value of proper category and irrelevant category. But a professional guy always work with proper category. With the help of proper category you can build a good repo and gain a good search position too while using irrelevant category for your website get a penalize message from Google.

9. Not Updating Sitemaps: Most common SEO mistake is not updating sitemaps for website. Update your sitemap regularly by your admin/FTP panel and also from Google Webmaster Tool too. An updated sitemap helps you in better crawling and indexing of your web pages.

10. 404 Page not Found: 404 error page is an important page of your website. It prevents your users to go outside of your website in case of some TYPO mistake. So, must use a 404 error page for your website.

So, doing SEO is not a big art. Doing SEO with positive approach is a good sign for your website and online reputation. Follow these steps and commit not to do such types of common SEO mistakes for your website.

Tuesday, 24 June 2014

English Google Webmaster Central office-hours hangout

Wednesday, 18 June 2014

How to Get More Followers On Your LinkedIn Company Page

LinkedIn is a big social media networking website to engage your users. Most of the people have their business account on LinkedIn and they look this networking site more. In short this is a great business networking site where you can join well established business person profiles, most skilled and passionate persons and various high profiled company page. The most interesting is how you will increase your company page followers.

Recently I have surfed lot on Internet for the same and found a great video interview of LinkedIn Senior Content Marketing Manager Jason Miller. He has told in detail in his interview to how to boost up your company page followings.


He has also agreed that it is much more tough job to gain a number of followings or fans to your company page but with help of some key terms people will get engage with your company page over LinkedIn.

Some Key Terms:

1. The most important is awareness towards users. If you will post some quality stuffs over your page then automatically you will get engagement of users. You will have to post informative and quality posts.

2. Try to spread out your company page more and more on web. Keep aware users about your company page.

3. Put a LinkedIn follow button on your website along with other social media websites like Facebook, Twitter, Pinterest, etc.

4. Try to use your company page URLs in your signature of your e-mail, brochure/envelope of your company.

5. Do aware your employee to join the company page and also put the link on their profile.

6. Try to post on most trending topics, hot related to your services.

Do not go for lot of numbers in followings/fans. Just go with how many users are engaging with your posts. Work with quality not with quantity.

Hope this post will help you in increasing your fans/followings to your company page. Feel free to drop your comment below with your questions/comments.

Thursday, 12 June 2014

Know All About On Page Optimization- A Complete Guide

Receiving a good search position in search results is now days not an easiest task for most of the SEO's. A lot of traffic passes through Google to your website and Google is going smarter day by day. So, if you are still with old fashioned algorithms and works then do not hesitate to leave all old memories and keep yourself updated. You will have to follow all Google guidelines and work accordingly to achieve smart search positions in search results.

On Page Optimization is very first step in SEO for any website. This is very important phase of website to optimize properly. Webmasters will have to give higher attention to this phase and optimize website with full SEO guidelines. It is very past ideas to only change Meta Titles and Descriptions of website and you will get good search positions. Now you will have to follow all On Page factors to drive good traffic and achieve good search positions.



I have tried to summarize below major On Page factors of any website for you. You can implement all facts into your website for a better exposure in front of search engines. A well optimized website will help you in increase your CTR(Click Through Rate).

1. Title Tags Optimization: A Title Tag is well enough to describe about your web page. This must be short and informative to identify your business. A Search engine first focuses on Title Tag and Index into their database. So, for this your website will have to more appealing Meta Titles than your competitors to attract search engines as well as your users.

You can add some points in Your Title Tag for better appealing. Like as:
a. Your Business Name/Brand Name.
b. Keywords
c. Toll Free Numbers

2. Meta Description Optimization: A Meta Description for any website which you can not ignore. In Past it was not much important but in this scenario it plays a vitol role in search results. A website meta description must be focused on your services and serviced areas. If this will be informative and appealing then you will automatically get click on your website. If it will be not well written then automatically search engine escapes your website and found others and reach others in good search positions than you.

Some Points must considerable in Meta Descriptions:
a. Your Services.
b. Keywords
c. Your Phone Numbers
d. Your Serviced Area.

3. HTML Tags: Highlight some important terms of your website for your users to keep eyes on all these. For this some HTML tags are very good option. Some HTML tags which are likely used are H1, H2, H3, Bold/Strong, Italics. Search engine gives a high importance to that text which is coded with H1 in web pages. This works as a header of website. So, you need to keep your very highlighted text in H1 to take extra attention of search engines as well as users.

4. Content Optimization: A well optimized web page content is a good sign of content optimization. There is a need to map your web page content with your set up keywords. Keep Keywords Density in your mind and optimize your web page content all around keywords. For this do a good keyword research for your web page and keep in your contents. Overly promotional content will be banned by search engine. So, keep keywords in content in such a way that it better suits to search engine and your users too.

5. Internal Link Optimization: Make a suitable internal linking in your web pages. Use a good anchor text to help users to go to your another web pages of website. Don't use "Click Here", "Find Here", etc phrases for anchor text. Use appropriate anchor text in your website. This will help your users to proper understand about anchor texts and they simply go to other pages by clicking on your anchored text.

6. Image Optimization: If you are using images to your website then must optimize your images with suitable ALT Tags for better indexing of images. Search engine will not read images. They read images by their name which is used with ALT Tags.

7. Search Engine Friendly URLs: A friendly URL also matters lot in SEO. We will have to place a static URL rather of Dynamic URls. A static and friendly URL helps users as well as search engines to know more about your web pages.

With the help of above basic facts of website your website will be optimized in a good way and search engine will definitely give a deep attention to your website. Hope you will have enjoyed this post. If any question feel free to drop a comment below in comment box. I will feel happy to help you with best solutions.
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