Showing posts with label Google Analytics. Show all posts
Showing posts with label Google Analytics. Show all posts

Friday, 29 August 2014

Various Google Tools Beneficial For Marketing

When it comes to marketing, the first though that pops in our mind is to hire a marketing firm and let them handle it. In these times when almost all the companies and professionals are hiring marketing professionals for targeting their clients and raising their sale figures, it is not possible to stand out as a unique business.

Customers love to get uniqueness no matter in which form it is available. Apart from this, as a businessman or owner of a brand, you will have to understand that customers are becoming tech savvy. They are connected with the virtual world most of them time. They are not reluctant of using the search engine to locate nearest restaurant or a books store; they book tickets from smart phones as well as pay their bills. When the technology is developing so much, how can you survive by using brick and mortar methods of marketing?

Google Tools


It is time to change the methods with smart Google tools. Google has been developing itself to benefit all the business and websites present on the search engine database, which is like all of them. Here are some tools that will help you to improve your visibility on search engine, better sale and client interaction:

•  Google maps: while looking for something, you might have seen those red drops like structures in a Google map. They are to help users to locate similar services as per their query in nearby location. Get your business registered with the Google maps or Google places to be seen.

•  Google tags: Tag your business with locations to get better visibility. Users can add reviews and comments, thus helping more people to know about your business.

Apart from these two there are Google AdWords, Google docs, search based keyword tool, Google alerts, Google gadgets, Google Analytics, Google Webmaster Tool and various other tools that can contribute in making your marketing strategy a success story.

Thursday, 8 May 2014

Uses Google Webmaster Tools to Enhance Your SEO Campaign

Google provides a lot of SEO tools to SEO guys. The most friendly tool to enhance your SEO campaign is Google Analytics and Google Webmaster tool. You can see all insights view of your traffic, sources, referrals using Google Analytic account of website and now you can do some extra by using Google Webmaster account of website. Google Webmaster account provides advanced analysis of your website.



If you have not yet setup Google Webmaster account for your website then nothing to worry about that. You can set up with an ease by signing up with your Google Account. You will have to verify your domain by some methods provided by Google. It is just to confirm that you are the real admin of your website and now using webmaster account for same domain name. You can verify by your Hosting names, Meta Tags to upload, a verification code to upload on server or through your analytic account.

Google Webmaster tool is a strong concept for a better SEO campaign. This shows as same how Google sees your website? You can find every terms of website by using Google Webmaster account. You can check from where your web page is linked, which links have break down, which domains linked your website, how much impression you are getting, how many clicks your website have, etc? A complete site structure is available in your Google Webmaster account.

In next post I will let you update with every terms of webmaster in details. Keep watching my blog and use in your practical SEO campaign.
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