When it comes to the online world, content has
been and will always be the king. Content marketing is the way to go when it
comes to promoting your business, increasing your visibility and improving your
sales. However, there are certain things you need to keep in mind apart from
creating the actual content. The SEO tools presented here can help you improve
your content marketing tactics and achieve a better position for your business
to grow. Majority of these tools are used by a good number of SEO
agency India companies:
Squirrly: This is a WordPress SEO plugin that will let
you do some research for your keywords without having to leave the post editor.
This is one of the best tools for writing human friendly as well as SEO
friendly content. Not only does this optimize your content, it also helps you
measure the success of your optimized content. Squirrly helps you find the
keywords that your competitors are using, based on what keyword you have
entered. It also shows you the trending phrases that you can use in your
content.
Google
Keyword Planner: This tool is associated mainly with SEO and
PPC. However, you can definitely make use of it to improve your content
marketing tactic. This is probably one of those few tools that are used on
regular basis by majority of SEO agency India companies. This tool offers three
features that could be relevant to you as a content marketer:
Searching for ad group ideas and keywords: Once you type in a word in the search bar of
this tool, you will find new keywords that are relevant. From these keywords
you can get ideas that you can use in your content.
Examining the popularity of a list of
keywords: This feature will give you stats such
as the level of competition of a particular keyword and average monthly
searches. These stats will help you in deciding on the right keywords if you
want to improve the effectiveness of content marketing.
Multiplying keyword lists for finding new
keywords: This feature can help you come up with
combinations of new keywords. In order to do this, you should enter your
keywords within various columns. You can even pick out long tail keywords that
might create wonders to your content marketing strategy.
Google
Trends:
This is a tool that tells you where
people search for keywords and how they do it. This will not only tell you
about the right keyword to use, but also the right regions to target. There are
many features that can help you here and they include:
·
Top Charts
·
Trending searches
·
Google Correlate
·
Explore
·
Trending on
YouTube
Ahrefs
Content Explorer: In order to create excellent content, you
need to check out the best shared content based on your niche and then
reproduce the same following the same structure. This tool can help you in discovering
top-performing content depending on social sharing, finding the perfect
keywords to make use of in your content and in crafting your content in the
right way. In order to do this all you need to do is type in your keywords
inside the search bar of this tool and press enter to get a list of top-shared
content that is relevant to those keywords.
Google
Analytics: This tool is more into measuring the ROI of
the content that you create. It also helps other aspects such as targeting,
brainstorming, optimizing and testing. It will help you find out the kind of
content that your visitors would like and give them what they need.
You will find many more such tools if you do a
bit of research. However, it is important to know how to make the best use of
these tools to optimize your content marketing strategies.
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Posts:
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