Wednesday, 25 June 2014

Common SEO Mistakes You Should Avoid in Doing SEO for Your Website

Search Engine Optimization is vital to any Internet Marketing Campaign. So, it is very necessary to execute this in a right way. A single mistake can destroy your online campaign and your reputation too. There are numerous of SEO myths that it is very difficult to know which is true? But some of SEO myths are 100% true. I have collected some major SEO myths for you which you must avoid to build your online campaign successful.

I can advise you that below are some important points which you should avoid:


1. Purchasing Links: With the help of buying link you will sure get good search positions in a short period of time but with the help of this technique you are creating risk for your website self. Paid links are flagged as spam by Google web spam team. They are taking their eyes on such types of activity and in coming days they will send you a message of penalization to your website. While purchasing links must consider different-different anchor texts.

2. Duplicate Content: Duplicate content is like poison for website. Google bot separates these types of website and take off far away from good search positions. So, always try to use original content with informative topics which help your users to engage with your post or website.

3. In Hurry to Get Page Rank: Page Rank factor totally depends to Google. You need not to work irrelevant to chase page rank. Try to use all ethical SEO terms activities for your website. Once Google will update their page rank algorithm and they found on that time all ethical with quality and informative contents, they must consider your website good and allot good page rank.

4. Blank/Automated Titles: Title Tag is one of the major facts in SEO to gain good search positions. Search engine first read your title tag of web page and consider whole page as same. If you have used a short and very informative title tags then it will be much more easier for search engine to give you good search positions. Do not leave this tag empty or automated. Must place useful title tags for your web page.

5. Flash Design: Design of any website is first impression of website. If your website has good design and all relevant to Google Algorithms then you will sure get good positions. Do not use flash or heavy images for your website. A good loading time of website also have a great value in terms of search engine. So, must try to use a good design with good loading time.

6. Missing ALT Tags: ALT Tags helps to read images of your website/Blog to search engine. A proper optimized image has a great value in Google search results. Must try to use well formatted image to your website. Do not miss this term in your website.

7. Keywords Stuffing: This is one of the common SEO mistakes do by SEO guys. They only use their keywords in web page content and have not any idea about keywords stuffing. First read keywords stuffing factors and then proper optimize your web page content with a good use of keywords.

8. Irrelevant Category: A normal SEO guy works without knowing the value of proper category and irrelevant category. But a professional guy always work with proper category. With the help of proper category you can build a good repo and gain a good search position too while using irrelevant category for your website get a penalize message from Google.

9. Not Updating Sitemaps: Most common SEO mistake is not updating sitemaps for website. Update your sitemap regularly by your admin/FTP panel and also from Google Webmaster Tool too. An updated sitemap helps you in better crawling and indexing of your web pages.

10. 404 Page not Found: 404 error page is an important page of your website. It prevents your users to go outside of your website in case of some TYPO mistake. So, must use a 404 error page for your website.

So, doing SEO is not a big art. Doing SEO with positive approach is a good sign for your website and online reputation. Follow these steps and commit not to do such types of common SEO mistakes for your website.

Tuesday, 24 June 2014

English Google Webmaster Central office-hours hangout

Wednesday, 18 June 2014

How to Get More Followers On Your LinkedIn Company Page

LinkedIn is a big social media networking website to engage your users. Most of the people have their business account on LinkedIn and they look this networking site more. In short this is a great business networking site where you can join well established business person profiles, most skilled and passionate persons and various high profiled company page. The most interesting is how you will increase your company page followers.

Recently I have surfed lot on Internet for the same and found a great video interview of LinkedIn Senior Content Marketing Manager Jason Miller. He has told in detail in his interview to how to boost up your company page followings.

He has also agreed that it is much more tough job to gain a number of followings or fans to your company page but with help of some key terms people will get engage with your company page over LinkedIn.

Some Key Terms:

1. The most important is awareness towards users. If you will post some quality stuffs over your page then automatically you will get engagement of users. You will have to post informative and quality posts.

2. Try to spread out your company page more and more on web. Keep aware users about your company page.

3. Put a LinkedIn follow button on your website along with other social media websites like Facebook, Twitter, Pinterest, etc.

4. Try to use your company page URLs in your signature of your e-mail, brochure/envelope of your company.

5. Do aware your employee to join the company page and also put the link on their profile.

6. Try to post on most trending topics, hot related to your services.

Do not go for lot of numbers in followings/fans. Just go with how many users are engaging with your posts. Work with quality not with quantity.

Hope this post will help you in increasing your fans/followings to your company page. Feel free to drop your comment below with your questions/comments.

Thursday, 12 June 2014

Know All About On Page Optimization- A Complete Guide

Receiving a good search position in search results is now days not an easiest task for most of the SEO's. A lot of traffic passes through Google to your website and Google is going smarter day by day. So, if you are still with old fashioned algorithms and works then do not hesitate to leave all old memories and keep yourself updated. You will have to follow all Google guidelines and work accordingly to achieve smart search positions in search results.

On Page Optimization is very first step in SEO for any website. This is very important phase of website to optimize properly. Webmasters will have to give higher attention to this phase and optimize website with full SEO guidelines. It is very past ideas to only change Meta Titles and Descriptions of website and you will get good search positions. Now you will have to follow all On Page factors to drive good traffic and achieve good search positions.

I have tried to summarize below major On Page factors of any website for you. You can implement all facts into your website for a better exposure in front of search engines. A well optimized website will help you in increase your CTR(Click Through Rate).

1. Title Tags Optimization: A Title Tag is well enough to describe about your web page. This must be short and informative to identify your business. A Search engine first focuses on Title Tag and Index into their database. So, for this your website will have to more appealing Meta Titles than your competitors to attract search engines as well as your users.

You can add some points in Your Title Tag for better appealing. Like as:
a. Your Business Name/Brand Name.
b. Keywords
c. Toll Free Numbers

2. Meta Description Optimization: A Meta Description for any website which you can not ignore. In Past it was not much important but in this scenario it plays a vitol role in search results. A website meta description must be focused on your services and serviced areas. If this will be informative and appealing then you will automatically get click on your website. If it will be not well written then automatically search engine escapes your website and found others and reach others in good search positions than you.

Some Points must considerable in Meta Descriptions:
a. Your Services.
b. Keywords
c. Your Phone Numbers
d. Your Serviced Area.

3. HTML Tags: Highlight some important terms of your website for your users to keep eyes on all these. For this some HTML tags are very good option. Some HTML tags which are likely used are H1, H2, H3, Bold/Strong, Italics. Search engine gives a high importance to that text which is coded with H1 in web pages. This works as a header of website. So, you need to keep your very highlighted text in H1 to take extra attention of search engines as well as users.

4. Content Optimization: A well optimized web page content is a good sign of content optimization. There is a need to map your web page content with your set up keywords. Keep Keywords Density in your mind and optimize your web page content all around keywords. For this do a good keyword research for your web page and keep in your contents. Overly promotional content will be banned by search engine. So, keep keywords in content in such a way that it better suits to search engine and your users too.

5. Internal Link Optimization: Make a suitable internal linking in your web pages. Use a good anchor text to help users to go to your another web pages of website. Don't use "Click Here", "Find Here", etc phrases for anchor text. Use appropriate anchor text in your website. This will help your users to proper understand about anchor texts and they simply go to other pages by clicking on your anchored text.

6. Image Optimization: If you are using images to your website then must optimize your images with suitable ALT Tags for better indexing of images. Search engine will not read images. They read images by their name which is used with ALT Tags.

7. Search Engine Friendly URLs: A friendly URL also matters lot in SEO. We will have to place a static URL rather of Dynamic URls. A static and friendly URL helps users as well as search engines to know more about your web pages.

With the help of above basic facts of website your website will be optimized in a good way and search engine will definitely give a deep attention to your website. Hope you will have enjoyed this post. If any question feel free to drop a comment below in comment box. I will feel happy to help you with best solutions.

Saturday, 7 June 2014

Top SEO Blogs to Bookmark and Read for Any Update in SEO Market

SEO is never ending process for any website. As long website will live on server as much more work need to get business and traffics to website. In these days all SEO's are tired of Google time to time update. Google algorithmic changes are never ending work coz Google will always fight with spams and low quality works and keep far away those websites which will come in spam and low quality category.

So, in these days it is very necessary to update yourself and work with new strategy and planning. Old techniques are now really old and only decrease your online presence. It's time yo brush up your SEO tactics and work with new approaches. For the same I am here back with some top seo blogs list which will helpful in planning your new strategy for your work. These blogs help you in keep yourself updated in market and always be a leader in industry.

Here are the list of Top SEO Blogs that you should bookmark and read regularly for the latest information on Digital Marketing.

1. MOZ: Original research and White board Friday update keeps this blog on top in list. A great blog for digital marketers to keep themself update with all latest updates.

Moz Blog


2. Search Engine Land: A complete library of all SEO/SEM information. This blog has the main feauture that it presents topic with What/Why/How to, etc words.



3. Search Engine Watch: Useful tips and industry analysis of SEO and paid search results.



4. Occam's Razor: Avinash kaushik is a highly skilled web analytic and digital marketting professional. He is the best selling author for Google Analytic and Digital Marketing.



5. Search Engine Journal: Great resource for advice, news, tools. A complete blog of SEO and SEM.



6. Matt Cutts Blog: Head of Google webspam team. Always writes blog about latest and useful resources with great insights.



These all have a great information about SEO, SEM trends and always update you with their posts. Keep bookmark these blogs and read latest posts regularly to enhance your knowledge in this industry.