How Google Search Works?

When you sit on chair before your computer system/Mobile/tablet and do a Google search, you instantly receive your answer with excellent resources. Have you ever thought that how often these results come in a short period of time? Do research in your mind and you can’t find an exact answer. I will let you update with every aspects of your Google search.

At first when you enter your search on Google. Google receives your query and Google program searches the same in their database and deliver you specific results. This all happen so rapidly that no one ever thinks about the same.

The three key processes in delivering search results to you:

Crawling

Indexing

Serving

Crawling: Crawling is a process by which Googlebot discovers new and updated pages of website and index them into their databases. The program that discovers new and updated page is known as Googlebot, bot, robot or spider.

The Googlebot starts process from their last process and start visiting sitemaps generated by webmasters and read multiple pages after that. As where they find links they collect and keep in their list to be crawled next. During visiting each page they find new and updated pages, fresh contents, dead links, etc.

Indexing: After the process of Crawling Googlebot then index all pages and massive check their attributes like Title Tags, Descriptions, Alt Tags and contents. There is a big database where Google keeps your sites information and appear in search results as per user’s query. We could not process rich media contents or dynamic pages contents.

Serving Results: When user enters search into Google, the program searches best answer and list up most trusted and valuable websites on top page. Many factors work to reach at top page search results to any website. Link building and page rank of any website is one of them. Google always work to enhance its features by extracting spammy or negative links of website and take out to their priority.

In order to rank your website in top search page, first assure that your website crawls and index well by Google. When your website will crawl and index well and you build quality back links and contents on web then there are much more chances of your website to reach on top pages in search results using relevant queries.

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A Big Question: How to Improve Your Website Domain Authority?

Domain Authority is a big metrics to identify your website importance. This is a tool(Open Site Explorer) developed by Moz to measure any website importance. It plays a great role to receive attention of users as well as search engines. As high your domain authority maximum chances to get traffic and higher ranking in search results.

It is a big question in all Webmaster’s mind that how to improve domain authority? Is this really a big question? I think it’s an easy Job. With the help of your little effort you can do it easily. No matter I will help you in this work. I will guide you through this blog post that how you can achieve good domain authority. At this time some websites are on Internet which has domain authority of 100 like if you will check facebook.com, twitter.com, Wikipedia.org, adobe.com, google.com, etc. You need not to worry. Be calm and patient, you will sure achieve the maximum number (100) one day. You will have to do some action for the same.

Domain authority depends on lots of factors. Most of the important is from how many websites you are getting back links and how often important and authorities those links are? You need to check all links manually and list up all bad links in a separate text file (Notepad). Most authorized back links you have maximum chances to improve your domain authority.

Below are some points which will also help you in increase domain authority:

Check Website with Technical SEO: First check that your website is free from all SEO errors or not? To get a good domain authority it is very necessary to get rid of all SEO errors like robots, site structure, navigation, URL structures, sitemaps, Meta tags, etc. You will have to check every section of website with all SEO factors and fix all possible errors from website.

Publish Quality Contents: You will have to add a blog/news section on website and will have to update blogs/news on every 1-2 days with a high quality and informative contents which will engage customers. The second option is that post a high quality web page content which has all information what a user wants into any website. This will help search engines as well as users to interact with your website. Always post contents with number of interlinings. Interlinings helps search engines to crawl all pages and users to gain more information related to that keyword. Use only authentic internal linking not a fake.

Remove Toxic Links: Always check webmaster tools account of website and identify good and bad links of website. Remove toxic links as early as possible.

Great Social Media Presence: When you post something on social media websites then on that time you have one thing in mind that multiple users did like, comment and re-share your post. How this will happen if you will not post in a great way. So, learn some basics and necessary tips before posting on social media. When you leave your website URL into social media websites then there become a numerous of chances to attract customers to website. If you get success in this sure your website will have a good amount of traffic in shortest period of time and your domain authority will improve.

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Common SEO Mistakes You Should Avoid in Doing SEO for Your Website

Search Engine Optimization is vital to any Internet Marketing Campaign. So, it is very necessary to execute this in a right way. A single mistake can destroy your online campaign and your reputation too. There are numerous of SEO myths that it is very difficult to know which is true? But some of SEO myths are 100% true. I have collected some major SEO myths for you which you must avoid to build your online campaign successful.

I can advise you that below are some important points which you should avoid:

1. Purchasing Links: With the help of buying link you will sure get good search positions in a short period of time but with the help of this technique you are creating risk for your website self. Paid links are flagged as spam by Google web spam team. They are taking their eyes on such types of activity and in coming days they will send you a message of penalization to your website. While purchasing links must consider different-different anchor texts.

2. Duplicate Content: Duplicate content is like poison for website. Google bot separates these types of website and take off far away from good search positions. So, always try to use original content with informative topics which help your users to engage with your post or website.

3. In Hurry to Get Page Rank: Page Rank factor totally depends to Google. You need not to work irrelevant to chase page rank. Try to use all ethical SEO terms activities for your website. Once Google will update their page rank algorithm and they found on that time all ethical with quality and informative contents, they must consider your website good and allot good page rank.

4. Blank/Automated Titles: Title Tag is one of the major facts in SEO to gain good search positions. Search engine first read your title tag of web page and consider whole page as same. If you have used a short and very informative title tags then it will be much more easier for search engine to give you good search positions. Do not leave this tag empty or automated. Must place useful title tags for your web page.

5. Flash Design: Design of any website is first impression of website. If your website has good design and all relevant to Google Algorithms then you will sure get good positions. Do not use flash or heavy images for your website. A good loading time of website also have a great value in terms of search engine. So, must try to use a good design with good loading time.

6. Missing ALT Tags: ALT Tags helps to read images of your website/Blog to search engine. A proper optimized image has a great value in Google search results. Must try to use well formatted image to your website. Do not miss this term in your website.

7. Keywords Stuffing: This is one of the common SEO mistakes do by SEO guys. They only use their keywords in web page content and have not any idea about keywords stuffing. First read keywords stuffing factors and then proper optimize your web page content with a good use of keywords.

8. Irrelevant Category: A normal SEO guy works without knowing the value of proper category and irrelevant category. But a professional guy always work with proper category. With the help of proper category you can build a good repo and gain a good search position too while using irrelevant category for your website get a penalize message from Google.

9. Not Updating Sitemaps: Most common SEO mistake is not updating sitemaps for website. Update your sitemap regularly by your admin/FTP panel and also from Google Webmaster Tool too. An updated sitemap helps you in better crawling and indexing of your web pages.

10. 404 Page not Found: 404 error page is an important page of your website. It prevents your users to go outside of your website in case of some TYPO mistake. So, must use a 404 error page for your website.

So, doing SEO is not a big art. Doing SEO with positive approach is a good sign for your website and online reputation. Follow these steps and commit not to do such types of common SEO mistakes for your website.

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A Big Question: How to Improve Your Website Domain Authority?

Domain Authority is a big metrics to identify your website importance. This is a tool developed by Moz to measure any website importance. It plays a great role to receive attention of users as well as search engines. As high your domain authority maximum chances to get traffic and higher ranking in search results.

It is a big question in all SEO’s mind that how to improve domain authority? Is this really a big question? I think NO. With the help of your little effort you can do it easily. No matter, I will help you in this work. I will guide you through this blog post that how you can achieve good domain authority. At this time some websites are on Internet which has domain authority of 100 like if you will check facebook.com, twitter.com, Wikipedia.org, adobe.com, google.com, etc. You need not to worry. Be calm and patient, you will sure achieve the maximum number (100) one day. You will have to do some action for the same.

Domain authority depends on lots of factors. Most of the important is from how many websites you are getting back links and how often important and authorities those links are? You need to check all links manually and list up all bad links in a separate text file (Notepad). Most authorized back links you have maximum chances to improve your domain authority.

Below are some points which will also help you in increase domain authority:

Check Website with Technical SEO: First check that your website is free from all SEO errors or not? To get a good domain authority it is very necessary to get rid of all SEO errors like robots, site structure, navigation, URL structures, sitemaps, Meta tags, etc. You will have to check every section of website with all SEO factors and fix all possible errors from website.

Publish Quality Contents: You will have to add a blog/news section on website and will have to update blogs/news on every 1-2 days with a high quality and informative contents which will engage customers. The second option is that post a high quality web page content which has all information what a user wants into any website. This will help search engines as well as users to interact with your website. Always post contents with number of interlinings. Interlinings helps search engines to crawl all pages and users to gain more information related to that keyword. Use only authentic internal linking not a fake.

Remove Toxic Links: Always check webmaster tools account of website and identify good and bad links of website. Remove toxic links as early as possible.

Great Social Media Presence: When you post something on social media websites then on that time you have one thing in mind that multiple users did like, comment and re-share your post. How this will happen if you will not post in a great way. So, learn some basic and necessary tips before posting on social media. When you leave your website URL into social media websites then there become a numerous of chances to attract customers to website. If you get success in this sure your website will have a good amount of traffic in shortest period of time and your domain authority will improve.

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Google Webmaster Guidelines for Fresher’s and Experts

Google Webmaster Tool is very essential and great tool provided by Google to manage your website and activities. In my last post I had updated with basic summary about webmaster uses in maximizing seo campaign. In this post I will let you update with every tools of webmaster account.

Site Dashboard: In dashboard you can find all activities of website at a single place. Like if your website has any new messages, crawl errors, queries, impressions, clicks, sitemaps, etc. All at one place in dashboard.

Site Messages: In site message you will find all messages related to your website. Like if you have linked up Google Analytic property to your website, any UN-natural links messages to your website, geographical setting messages, etc.

Search Appearance:

    a.       Structured Data: This gives you a list of each type of structured data found on website. Like number of URLs on website that contains such types of data, total number of that type of data items, errors of data types.

   b.      Data Highlighter: This tool teaches Google about the pattern of your structured data on website. If you use Data Highlighter for website then Google displays your website in new ways in search results. This tool can only access those pages of website which has recently crawled by Google.

   c.       HTML Improvements: This tool displays HTML errors of website like Duplicate Titles, Descriptions, Short Titles, Descriptions, Non Indexable contents. This will not affect your website crawling, caching and indexing but essential to fix these errors in earliest time.

   
d.      Sitelinks: Sitelinks are those pages of your website which Google considers useful pages and a good weightage page in website. At the moment this is automatically created and displays with your website in search results.

Search Traffic:

   a.       Search Queries: Search queries displays the returned pages of your website with a given query. This shows a graph along with query, impressions, clicks, CTR and average positions.

   b.      Links to Your Site: This shows the links that Googlebot discovered during crawling and indexing of website. It also displays the most linked pages of your website.

   c.       Internal Links: This displays web pages with most of internal linking.

   d.      Manual Links:  This displays a manual action needed for website. It comes then when Google found any spammy activities for your website. When you will have to do manual action then you will get automatically a message from Google team in your site messages tool in webmaster account.

Google Index:

   a.       Index Status: This tool displays stats about indexing of your website by Google. Check your index status and if found any problem then must check your website manually.

   b.      Content Keywords: This tool displays most significant keywords linking with website. Check all your linked keywords and if found any un-natural keywords then must take action immediate.

   c.       Remove URLs: If you want to urgently remove any web URL from search results then use this tool to remove permanently from search results. Use this tool very carefully coz this will not delete your pages from webmaster but also from the search results of Google.

Crawl:

   a.       Crawl errors: This tool displays those web pages of website which is not properly crawled by Google. It means that Googlebot has faced problem in crawling this page.

   b.      Crawl Stats: This tool provides you information about Googlebot activities on your website.

   c.       Fetch as Google: This tool uses then when you find that Google doesn’t crawl your website properly like if you have added something in website and need to crawl immediate then you can fetch that web page or full website as fetch as Google.

   d.      Blocked URLs: This tool displays those lists of pages which Google has not crawled due to restrictions of using robots.txt.

   e.      Sitemaps: This tells Google about your website. This contains XML sitemap and tells Google all about your website and web pages.

f.        URL Parameters: Googles gives you this tool to handle duplicate URLs and contents. When your website has duplicate URls then Google takes all in cluster and analyze well to display which URls in search results. With this tool you can tell all about your duplicate URLs to Google.

Security Issues: This tool displays a security error about your website when your website is malware attacked. This gives a way to prevent website from malware issue and request reconsideration.

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Check Your Website before Making Live: A Normal Checklist

To live a website is really a very sincere job coz when your website will be live on web then must your website should free from all errors. If you cannot do the same then you could not take advantages of search engines as well as users. Most of the team does not understand that from where they should start in checking website. I have listed some common errors of website which must be fixed before go live.

      1.       Grammar and Punctuations: Before go live make sure that your web page content and other info has a good grammar and used punctuations. This is a common mistake what most of the guy do. Make sure you have a good grammar contents on website.

     2.       Site Speed: Check your website speed. You can check it by various tools on web. Your website loading speed must be good. A quick loaded website has a great importance to search engine and search engine prefers those website as a good website and easily come in good search results.

     3.       Browser Compatibility: Check your browser compatibity. Make sure your website runs with a good version on all of browsers like Google Chrome, Mozilla and Internet Explorer, etc.

     4.       Check Website Fonts and Images: Choose an eye-catchy font and images for your website. A font size must be standard which should be read by everyone easily. Choose a good image to present your services or products. An image tells lots of contents in a well manner. So, choose a good image for your website.

     5.       LOGO and Favicon: Check your website LOGO and favicon. This represents a good quality about your website. Logos and favicons must be of well designed manner which helps others to understand.

     6.       W3C Validation: Check your website validation with W3C validator. This will tell validation errors of website.

     7.       301 Redirection: A well optimized website has a 301 redirection. If your website opens with WWW and without WWW then search engine will consider this as a duplicate website. So, use a proper 301 redirection code to your website and free your website with this error.

     8.       404 Error Page: A good website has a 404 error page too. If someone misspelt your web page URL or there is some typoproblem then your website tells them that the specified URL is not correct and this web page is not found. So, there must be a 404 error page on website.

     9.       Meta Tags: A Meta tag plays a great role in search engine visibility. This tells search engine that for what purpose the specific web page is. This is an introduction about particular web page to search engine. So, use Google algorithm guided Meta tags on your web pages.

     10.   Sitemaps: Sitemap denotes a well structured website and tells search engine that how come web pages are structured in website. An XML sitemap is used for Google and an HTML sitemap is used for User.

     11.   Social Media Integration: A good website has social media icons on website. This tells others how popular website is on social media.

These are some common errors what others do before making website live. So, must follow these terms before make your website live.

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Know How Google Search Works?

When you sit on chair before your computer system and do a Google search, you instantly receive your answer with excellent resources. Have you ever thinked that how often these results come in a short period of time? Do research in your mind but you can’t find an exact answer. I will let you update with every aspects of your Google search.

At first when you enter your search on Google. Google receives your query and Google program searches the same in their database and deliver you specific results. This all happen so rapidly that no one ever thinks about the same.

The three key processes in delivering search results to you:

Crawling

Indexing

Serving

Crawling: Crawling is a process by which Googlebot discovers new and updated pages of website and index them into their databases. The program that discovers new and updated page is known as Googlebot, bot, robot or spider.

The Googlebot starts process from their last process and start visiting sitemaps generated by webmasters and read multiple pages after that. As where they find links they collect and keep in their list to be crawled next. During visiting each page they find new and updated pages, fresh contents, dead links, etc.

Indexing: After the process of Crawling Googlebot then index all pages and massive check their attributes like Title Tags, Descriptions, Alt Tags and contents. There is a big database where Google keeps your sites information and appear in search results as per user’s query. We could not process rich media contents or dynamic pages contents.

Serving Results: When user enters search into Google, the program searches best answer and list up most trusted and valuable websites on top page. Many factors work to reach at top page search results to any website. Link building and page rank of any website is one of them. Google always work to enhance its features by extracting spammy or negative links of website and take out to their priority.

In order to rank your website in top search page, first assure that your website crawls and index well by Google. When your website will crawl and index well and you build quality back links and contents on web then there are much more chances of your website to reach on top pages in search results using relevant queries.

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How to Do SEO in Current Scenario?

Google has changed itself very much. It is not so much difficult to look at first on Google updates like Panda, Penguine and Hummingbird update. After deep analysis and reading we found that Panda teaches us to become a good writer and researchers, Penguine teaches us that how to create quality back links for website and Hummingbird update teaches us how to use conversational query in your content.

All updates teach us now to forget all old techniques and become a quality SEO. Now you have to always build quality contents than your competitors to reach on top Google search results. 

Now keywords research has become most important terms in SEO. It has become very important that which types of keyword you choose for website. Choose long tail keywords first. Do not go for short keywords phrases. Use long tail keywords for your website and build quality back links then.

Doing On Page optimization in better way is now very important. You have to now focus on all on page terms. In past people usually update meta tags and forget all other points but now scenario is very much changed and you have to focus on all on page terms like Meta Tags, Sitemaps, H1, H2, Bold, ALT Tags, Internal linking to website, etc. You have to now do on page optimization with a hard effort and in proper way.

After that off page optimizationcomes. Now build back links with quality websites. Do not go for low quality back links. This will harm your website and if you continuously build these types of back links then Google will penalize your website in coming days. Always check your back links with Google Webmaster tools and check always your back links that whether it is of quality or not.

Engage yourself too much now on social media. Social presence has become Vitol now in SEO. Produce quality back links to your followers and get engage yourself with your followers. Search what types of post your followers want and produce time to time quality post in between your followers. Use relevant community and help your visitors to learn lot with your post.

So, finally I want to tell you that use your brain now and do SEO with your brain.

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