A Few Quick and Fast SEO Techniques for your Business

Identifying actionable SEO methods can help you get results quicker. This article is going to provide you think outside the common SEO box techniques and give you quick steps to increase the visibility and presence of your online business. These search engine optimization techniques are practical, easy to use, and you can implement these without spending your hard earned money on ads. These SEO Tips have been derived after a lot of research, testing and taking into account the classic and contemporary techniques in terms of quality.

Don’t get worried! These steps could be performed even when you are not in your best of the moods. It means, these techniques can be performed with a casual attitude as well. Take out a few minutes a day or a couple of hours a week and you are good to implement some of the most executable techniques. From “Oh Shit” to “Aha”- take these steps in your business journey for quickly doubling your search traffic. You will rank better and higher in Google Rank List, and see increased visitors’ clicks as well.

So are you ready to take notes? Here we go:

      1.  Regularly keep checking your website’s Organic CTR. Find out the list of 10-12 lowest performing pages and edit and revise the title tags and Meta descriptions of these pages. 
 
How to do this?

You need to go to the Google Search Console of your website and then go to Search Traffic -> Search Analytics. This will allow you to analyze your performance on Google Search. You could filter according to your convenience and compare different results. Then you have to click at the Impressions & CTR Filters for Pages. Now, you could revise and update with improved Meta Description and Title tags.

      2.  Find your top ten popular pages and add Schema markup to those. This is an absolutely contemporary technique where you can add up rich media to some of your top search results; it means you need to add up Schema markup to the HTML of your popular pages. This is practically more applicable if you have an old and consistent website with years of content and information. You could add on snippets to your popular pages and make them even more commendable. To keep a track of this, you could make a spreadsheet of your own using your Excel Sheet, where you can keep track of your most liked and popular articles, posts and then implement the Schema Markup. This will gradually and effectively improve the CTR of your final outcome.

      3.  You can optimize the images in your website for improving the overall Site Speed. Site speed is now an important part of SEO tactics, if you are not aware of this, be advised to read more about this. You could login from a different mobile or a computer and check for your website’s loading time with the help of Site Speed Tools. If it is slower than normal, then you are losing some of your visitors, who may not be patient enough to wait. And if you analyze, you will see that “images” are heavy stuff that makes your site loading speed slower. So, if you decide to take some time out and browse through the pictures of your most popular pages and make the size smaller… you are doing a great job for yourself. For instance, if your image is the standard 1024 X 600 pixels, you can compress the file to half or even smaller than that. There is no hard unless you are running a photography website.

      4. Google is the master of all search engines. But it comes with it’s own methods of indexing. Your site may be indexed two times, means your sire could be indexed as abc.com and also as abc.com. You need to inform Google, which one is your preferred version so that the new indexing methods could be refreshed and Google Crawler can find one particular site. Google will take note of your preference and take corrective measures in future. You can do this by clicking on your site settings and then choosing the right option from the Preferred Domain tab.

       5.  Always ensure that your details are up to date with Google. Whether your address has changed, or whether you have changed your payment methods- update them regularly.

Simplicity still pays. Internet visitors or Google search engine still pays respect to simplicity. You can always work on your own to improve the SEO of your website. Other than that, Web Brain InfoTech is always there to take care of the complex steps on your behalf. Keep visiting our website for latest and practical SEO tips for improving your website ranking. Our SEO masters are always happy to help!

Talk to an expert by call at +91-782-774-2414 or E-mail at info@webbraininfotech.com.

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Google Rolls out New Update to the General Webmasters Guidelines

General guidelines in the Webmaster Guidelines by Google are the first thing considered by the webmasters around the world. With these guidelines, the webmasters can easily understand the do’s and don’ts of the SEO practices and take their decisions accordingly. Focussing on the general guidelines regarding the quality of web pages and website, the new update tells webmasters ways to help Google find web pages, what they are about, steps to make web pages suitable for the website visitors. 

Making changes in the first section of Guidelines, Google switched

“Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines.””

To

“Following the General Guidelines below will help Google find, index, and rank your site. We strongly encourage you to pay very close attention to the Quality Guidelines below…”

You can see the significant change made in this one.

Although, Google has not made any significant change in the content of Do’s and Don’ts but they did tried to refresh the introductory part as well as adding lots of examples. This will definitely help the webmasters to understand the content of the guidelines very well.

Here is the before and After Screenshot of the guidelines page. You can have a look and understand the changes very well:

Before:

After:

 

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How Google Search Works?

When you sit on chair before your computer system/Mobile/tablet and do a Google search, you instantly receive your answer with excellent resources. Have you ever thought that how often these results come in a short period of time? Do research in your mind and you can’t find an exact answer. I will let you update with every aspects of your Google search.

At first when you enter your search on Google. Google receives your query and Google program searches the same in their database and deliver you specific results. This all happen so rapidly that no one ever thinks about the same.

The three key processes in delivering search results to you:

Crawling

Indexing

Serving

Crawling: Crawling is a process by which Googlebot discovers new and updated pages of website and index them into their databases. The program that discovers new and updated page is known as Googlebot, bot, robot or spider.

The Googlebot starts process from their last process and start visiting sitemaps generated by webmasters and read multiple pages after that. As where they find links they collect and keep in their list to be crawled next. During visiting each page they find new and updated pages, fresh contents, dead links, etc.

Indexing: After the process of Crawling Googlebot then index all pages and massive check their attributes like Title Tags, Descriptions, Alt Tags and contents. There is a big database where Google keeps your sites information and appear in search results as per user’s query. We could not process rich media contents or dynamic pages contents.

Serving Results: When user enters search into Google, the program searches best answer and list up most trusted and valuable websites on top page. Many factors work to reach at top page search results to any website. Link building and page rank of any website is one of them. Google always work to enhance its features by extracting spammy or negative links of website and take out to their priority.

In order to rank your website in top search page, first assure that your website crawls and index well by Google. When your website will crawl and index well and you build quality back links and contents on web then there are much more chances of your website to reach on top pages in search results using relevant queries.

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Know How Google Search Works?

When you sit on chair before your computer system and do a Google search, you instantly receive your answer with excellent resources. Have you ever thinked that how often these results come in a short period of time? Do research in your mind but you can’t find an exact answer. I will let you update with every aspects of your Google search.

At first when you enter your search on Google. Google receives your query and Google program searches the same in their database and deliver you specific results. This all happen so rapidly that no one ever thinks about the same.

The three key processes in delivering search results to you:

Crawling

Indexing

Serving

Crawling: Crawling is a process by which Googlebot discovers new and updated pages of website and index them into their databases. The program that discovers new and updated page is known as Googlebot, bot, robot or spider.

The Googlebot starts process from their last process and start visiting sitemaps generated by webmasters and read multiple pages after that. As where they find links they collect and keep in their list to be crawled next. During visiting each page they find new and updated pages, fresh contents, dead links, etc.

Indexing: After the process of Crawling Googlebot then index all pages and massive check their attributes like Title Tags, Descriptions, Alt Tags and contents. There is a big database where Google keeps your sites information and appear in search results as per user’s query. We could not process rich media contents or dynamic pages contents.

Serving Results: When user enters search into Google, the program searches best answer and list up most trusted and valuable websites on top page. Many factors work to reach at top page search results to any website. Link building and page rank of any website is one of them. Google always work to enhance its features by extracting spammy or negative links of website and take out to their priority.

In order to rank your website in top search page, first assure that your website crawls and index well by Google. When your website will crawl and index well and you build quality back links and contents on web then there are much more chances of your website to reach on top pages in search results using relevant queries.

Read More