Tuesday 28 February 2017

Hire The Best Professional Online Service Providers From India

web-development-services

Do you want to stay a step ahead of your competitors? Do you have ambitions of becoming the best? Then a good software development company India can definitely help you. If you already have an online presence and do not have a clear idea about how to move forward with better marketing options, then you should check what kind of services you hired when you started your business online. You have to analyze whether or not you are getting sufficient ROI on your investment. As online marketers, there should be solid coordination between the service provider and you.
Stay ahead of the curve- do not compromise with quality. Find only the best quality software programmers working for you. Outsourcing your software development requirements to a place like India will also be very pocket-friendly. If you are fortunate enough to find an excellent web portal development company Indiawhich can also provide you other related services such as SEO, PPC, software programming- it will be a good investment without a shred of doubt.
To do so, you need to be very clear about your specific business goals. Inform the party you hire about your goals and you two will be able to work and rework on the business strategies with a practical insight. Do not limit your chances when the possibilities are infinite. Give the best to the business you are operating. Nothing can be better than finding efficient and skilled persons to uplift your business. A lot of success and failure depends on your team. Therefore, think from all angles before you strike that deal. Experience services from the experts and adopt what is best for your online business.
Contact us today to know more about our Web Development Services
Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor, Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com

Tuesday 21 February 2017

7 Content Marketing Trends To Watch In 2017

content-marketing-trends

Content marketers love to use various forms of content - instructional videos, white papers, blog posts, webinars, and e-books. But this is not all. New content formats are arriving along with new technologies all the time. Marketers, therefore, need to constantly adjust with the new content marketing trends. So, without wasting any time, let’s just explore the most important content marketing trends we need to look out for in the year 2017:
1) Storytelling
Storytelling is going to become an integral part of your each and every content marketing effort in 2017. So, do not create content just for the sake of creation! Instead, engage your target audience with a story revolving around your brand. This will not only help you to establish a steady relationship with your consumers but will also take your content marketing efforts to a whole new level.
2) Live Streaming
The popularity of live streaming is only going to increase in 2017. Therefore, SnapChat, Facebook Live, and YouTube Live will keep the content marketers more than busy throughout the year. Their user-friendly platforms will provide the perfect foil for launching product related events, tutorials, tours, and of course product briefings.
The presence of recorded video and the role that it plays will still continue in the middle of all this, but its influence over the consumers will reduce to a great extent.
3) Virtual Reality
Virtual reality related technology will reach a new high in 2017. In fact, some of the organizations have already started using VR technology in order to promote their premium products. For example, North Face (an organization for outdoor clothing). This company has successfully used the technology to showcase its products. Although quite expensive at the moment, VR still has all the potential to become a very powerful medium at the hands of content marketers for various types of services and products in 2017 and beyond. However, because of its expensive nature, there’s every possibility that medium and small-sized businesses won’t be able to use it in 2017.
4) Native Advertising
Native advertising is all set to replace push advertising! In this context, it’s important to mention that the year 2016 was dominated by ad blockers. And this trend is likely to continue in 2017 as well. However, there was a time when all forms of online advertising such as pop-unders, paid ads, pop-ups, and banners dominated the world of internet. But for the general internet users, it proved to be an extremely unnecessary distraction. Many people still argue that page views dropped significantly as a result of excessive online distraction. The business of content marketing suffered due to this as well. However, online advertising is not going away just like that. Instead, it’s going to evolve in 2017.
5) Rebirth of Email Newsletters
Email newsletters have always been an important tool in the hands of B2B marketers. Content marketers also love to share valuable business information with their clients through email newsletters. Now, if you were thinking about newsletters, or even a slightly different type of newsletter, then the year 2017 is all probably going to be a very good time for it. This is mainly because open rates for email have gone up considerably in recent times. So, the buzz of an email death doing the rounds in the past four to five years is not happening in 2017. Instead, you can bank on it.
6) Influencer Marketing
Influencer marketing is definitely going to be a big thing in 2017. So, content marketers can bank on it as well. However, please be careful at the time of selecting your influencers. For instance, always verify their activity level and legitimate reach capacity before making your final decision.
7) Interactive Content
Finally, the popularity of interactive content is going to increase by leaps and bounds in 2017. So, keeping this in mind, the content marketers must put their focus towards interactive presentations or quizzes which are bound to catch the attention of the web visitors.

Contact us today to know more about our Content Writing Services

Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor, Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com

Saturday 18 February 2017

3 Quick Steps To Get Your Entire Company Involved In Content Marketing

content-marketing

It’s always wise to have the entire team by your side when you desperately want a work to be done or have a particular goal in mind. The same can be said of content marketing as well. If you can unite all the departments of your organization for one mission (i.e. content marketing), then you can easily create a huge difference in no time. Moreover, your inspiring initiative can well make way for various creative avenues you have never imagined before!
Fortunately, the major share of the marketers does get in touch with their content teams on a regular basis. But just imagine how effective it would be if members of other departments also show interest to join in that conversation? It would be simply great as the contribution level would simply rise to a whole new level. But the marketers often don’t have the drive or they simply run out of ideas as to how it would be possible.
So, in the following paragraphs, let’s just explore the steps to get your entire outfit involved in the business of content marketing –
1) Start a Dialogue
Just imagine how much fresh perspectives and creativity would be generated if all the workers in your organization become unofficial members or a direct part of the team which is handling content marketing. So, start a dialogue and make it as much productive as possible. Make each and every department within your organization realize how much beneficial content can be and why it needs a collective effort. After that setup meetings and discussion sessions with the people in charge of each department. Find out how willing they are to engage their best team players in the matter of content creation. Also, how much they can contribute every month on a regular basis. Talk about rewarding workers through paid vacations, free passes, incentives, and bonuses in return for their sincere efforts in the field of content creation and marketing. Finally, make them understand how effective content also can be in the matter of building ROI and closing sales.
2) Invite Employees
Just provide equal opportunity to all! If a member belonging to the human resource department or the sales department has an idea, then simply grab it. And it won’t be a bad idea at all to ask them to write about something straightaway. You can also arrange for a video recording session with the interested people. In other words, do whatever it takes to encourage them for more content contribution along with activities related to content marketing. You can also use newsletters to spread your word across the employees. Finally, you can implement a short survey in order to understand the views, interests, and hobbies of your employees. This will surely help you to utilize the available talent in a better manner.
3) Create an Idea Generating Environment
It’s absolutely important to make your employees feel at home all the time. At the same time, you must understand that not every employee can be completely comfortable with the added responsibility. For instance, not everyone loves to create! Again, that’s absolutely okay. The collaborative process which you are trying to implement can also include non-creators or say people not so interested to create at the same time. The catch is that these people can always contribute informally in a different manner.
A brainstorming session has often proved as a good option for idea generation. However, one downside of such a session is that there are many people who do not feel free to convey their entire view in front of a group. Besides looking for other mechanisms, these people also crave for some time in order to come out with a well thought out plan. Therefore, under these circumstances, it would be very apt to introduce something which is time-saving and convenient for idea submission. For instance, tools like Google Doc or even Trello board can be excellent for employees to leave ideas at their convenience. All the best!

Contact us today to know more about our Content Writing Services

Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor, Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com

Friday 17 February 2017

Blogging For SEO: How To Write Great Blogs


blogging

It’s absolutely important to build a steady business relationship with the people visiting your pages. Once you succeed in it, the traffic to your website will increase by leaps and bounds. And your target audience will soon see you as an industry expert! Most importantly, search engines look for such promising engagements. Therefore, the goal should be towards generating blogs that are loved by search engines and general users at the same time. Quality web traffic will also ensure higher conversion rates for you in no time! So, in the following paragraphs let’s just find out how to write great blogs –
1) Go for Long Posts
Search engines nowadays prefer long posts more than anything! So, make your posts as long as possible to increase your chances of featuring on page one of most search results. However, at the same time, you should keep in mind to include quality and in-depth information in your blog posts under all circumstances.
Ideally, the minimum length of a blog post should be 300 to 400 words. This will provide search engines the opportunity to crawl through your text in order to understand it in the best possible manner. Posts of 300 to 400 words will also give sufficient keywords to work with at the same time. However, as mentioned earlier, the more words you add to it, the better it is.
One major drawback is that the world of internet is still full of scanners and skimmers. As a result, the long posts can appear as a big turn off to some of your readers. So, what’s the solution? The solution is you have to be clever and creative with your writing! For instance, make the content as much engaging as possible. Also, break some of your very long sentences into two whenever possible. And create short, interesting paragraphs all throughout. Finally, insert subheadings and bulleted lists. They will surely catch the attention of your readers. Please try these points; they are definitely going to work! 
2) Keyword Targeting
At first, prepare a good list of your probable target keywords. Then finalize the ones which you will place in your blog post. At the time of doing this task, you can take help of Google Trends. It can be an excellent source to discover what’s hot and what’s not! You can also check the social media platforms to find out the words and phrases your customers prefer to use. Finally, you can explore your business competitors. Their websites can also give you an idea of the exact set of keywords you are looking for.
Use your own judgment and intelligence at the time of keyword targeting. Remember, the perfect keywords for your post may not necessarily be some of the obvious keywords. Therefore, look for keywords that are a bit uncommon but effective at the same time. Again, it would not be a bad idea to put faith on long-tail keywords. Such keywords can be a secret for your SEO success!
3) Follow the Natural Keyword Flow
Finally, placing unnecessary keywords all throughout your content can ruin your blogging efforts completely. Search engines no longer work that way, and your blog post can end up nothing more than a trash if you practice such unfair means. Excessive usage of keywords will also make your content dull and boring, and as a result will drive away readers from your website. Most importantly, the keywords should flow naturally within your content and in an even manner. This will help to keep the reader’s interest alive while going through your post under all circumstances.
The primary keyword of your content must show in these important places in a natural manner:
      §  The article body
      §  Meta description
      §  Headings as well as subheadings
      §  Title

So, all the best! Keep blogging and keep enjoying!

Contact us today to know more about our Content Writing Services

Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor, Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com

Tuesday 7 February 2017

4 Social Media Marketing Trends That Will Rule 2017


social-media-marketing

There’s absolutely no doubt in it that social media marketing will be with us for a very long time. It clearly draws enormous staying power from its evolving nature! So far it has also responded and adapted quite well with the changing technology, and there’s clearly no reason whatsoever why it won’t continue to do so in the near future.
So, let’s just explore what 2017 promises for social media marketing:
1) New Communication Areas
Previously, social media acted as a means for online communication between individuals only. Soon, the scenario changed when brands made their presence felt in this platform. As a result, it became a means for various brands to communicate with their consumers. But at present, social media marketing is exploring some fresh communicative areas as most platforms are extending excellent facilities for customer service. And this obviously is helping to take the relationship between consumers and brands to a whole new level. So, in 2017, expect to witness more variations here with the advent of more brands looking to explore this opportunity.
2) Imaginative and Inspirational Content 
Practical content draws plenty of customer attention. On the other hand, emotionally charged content often get circulated virally. But in 2017, imaginative and inspirational content is going to make the biggest buzz over the social media platform. And quite obviously, the future of social media marketing will revolve around it. The biggest plus for this type of content is its artistic nature, which will always make way for something nice in front of the users. Therefore, it will also eliminate the possibility of experiencing something reactive or pragmatic all the time. Moreover, it will also come as a welcome relief from low-key advertising.
3) Video 
In the year 2017, the importance and interest for various types of video is going to increase by leaps and bounds. And from social media marketing point of view, we can well declare it as the year of the video! For this very reason, most social media platforms are ready to introduce easier and quicker ways to get in touch with the video for its users. At the same time, improved and unique tools would be made available for the creators. And videos of all types such as 360-degree, recorded, and live will come into consideration. Moreover, it’s most likely that brand advertisers will begin to perceive platforms such as Facebook and Twitter as their new version of television.
It’s important to keep in mind that social media platforms over the internet are continually looking for means to artificially recreate the emotions of real life human interaction all within the platform that has been inherently non-human. For this very reason, videos get priority over stills and images over text. So, this trend to recreate human contact with videos in particular will get further stronger in the year 2017.
4) Ephemeral Social Media 
Snapchat and Instagram are already using it with great amount of success. In this format the story / content disappears after a specific time period. The biggest plus with it is that it invariably pulls people into these sites for viewing the daily content. In other words, these sites make people rush for their posted story by playing the disappearing tactic. So far it has worked very well. In the year 2017 this format is bound to reach a new high! And there’s every possibility that almost all social media platforms will use it along with contests, gifts and other attractions in order to draw more audience.
So, as per my prediction the above mentioned four trends are going to rule in the year 2017. There’s no need for you to follow everything, even a little bit of experimenting and dabbling will benefit you. Best of luck!

Contact us today to know more about our Internet Marketing Services

Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor, Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com

Saturday 4 February 2017

What Content Marketing is All About?


content-marketing

Content marketing facilitates creation and distribution of engaging content in front of its viewers / readers. In the process, it obviously helps to leave a positive impact in the minds of the present as well as potential customers. Therefore, it’s vital for activities such as lead generation, branding, and sales. Effective content marketing also increases the trust and awareness levels of your target audience, and promotes you as a clear expert or leader in your industry. Eventually, this sets the foundation for a strong business relationship.
For all these above mentioned reasons, numerous large organizations all across the globe have pinned their hopes on content marketing. You will be quite surprised to know that as per the survey of Content Marketing Institute, most U.S. B2B firms invest close to 40 percent when it comes to allocating their budget towards content marketing. Moreover, interestingly, there’s a significant rise in this trend amongst mid-sized and smaller organizations as well. The fact that communication channels these days have become more diverse, have obviously paved the way for marketers to expand their potential reach. Also, most importantly, the cost for businesses to get their content published has become extremely cheaper like never before.
SEO And Content Marketing 
It’s almost impossible to separate SEO and content marketing! In other words, one simply cannot live in the absence of the other. Search engines go through your content, then indexes it, and then ranks it. So, obviously this is a pretty important process, and hence, cannot be ignored under any circumstances. On the other hand, the more your content matches with the search phrases of your target audience, the better it is for your website / business presence.
SEO is no rocket science, therefore, anyone with sufficient patience and grey matter in their head can not only learn, but become a master at it. However, it should be remembered that SEO alone cannot make your blog or business popular by any stretch of imagination. Popularity and success depends largely on the content that you are marketing! If your content lacks reasonable quality, then no optimization technique in this world can help you. It’s as simple as that.
How Knowing Your Target Audience Helps In Content Marketing?
Content creation and marketing techniques can never become fully successful unless you don’t have a clear idea on your target audience. At the same time, it’s equally important to answer all probable queries your audience might have while going through your website.
How Keyword Research Helps?
Although search engines are changing their way of functioning every now and then, the task of searching for right keywords still holds a lot of importance. In fact, even today, it is considered as a key element towards successful SEO implementation and content marketing. Therefore, this area requires your time, patience, and effort all at the same time!
How To Create An Effective Strategy For Content Marketing?
It’s very important to create a pool of excellent pages / articles for your website. These pages should truly represent your business in every possible manner. At the same time, it’s equally important to optimize these articles with the keyword you consider as the most crucial in your content marketing strategy. Preferably, the home page should include direct links for these articles.
Finally, it’s always handy to have a clear idea on the type or nature of content that will eventually make its place in the strategy. Usually, it can be a mix of anything between the following:
  • White papers
  • Webinars
  •  Live presentations
  • Posts on Social Media
  • General Videos
  •  Podcasts
  • Presentations with PowerPoint
  • Email newsletters
  • E-books
  • Guest blog posts and
  • Blog posts

Useful Posts:

 

Contact us today to know more about our Content Writing Services

Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor, Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com
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