Friday, 17 February 2017

Blogging For SEO: How To Write Great Blogs


It’s absolutely important to build a steady business relationship with the people visiting your pages. Once you succeed in it, the traffic to your website will increase by leaps and bounds. And your target audience will soon see you as an industry expert! Most importantly, search engines look for such promising engagements. Therefore, the goal should be towards generating blogs that are loved by search engines and general users at the same time. Quality web traffic will also ensure higher conversion rates for you in no time! So, in the following paragraphs let’s just find out how to write great blogs –
1) Go for Long Posts
Search engines nowadays prefer long posts more than anything! So, make your posts as long as possible to increase your chances of featuring on page one of most search results. However, at the same time, you should keep in mind to include quality and in-depth information in your blog posts under all circumstances.
Ideally, the minimum length of a blog post should be 300 to 400 words. This will provide search engines the opportunity to crawl through your text in order to understand it in the best possible manner. Posts of 300 to 400 words will also give sufficient keywords to work with at the same time. However, as mentioned earlier, the more words you add to it, the better it is.
One major drawback is that the world of internet is still full of scanners and skimmers. As a result, the long posts can appear as a big turn off to some of your readers. So, what’s the solution? The solution is you have to be clever and creative with your writing! For instance, make the content as much engaging as possible. Also, break some of your very long sentences into two whenever possible. And create short, interesting paragraphs all throughout. Finally, insert subheadings and bulleted lists. They will surely catch the attention of your readers. Please try these points; they are definitely going to work! 
2) Keyword Targeting
At first, prepare a good list of your probable target keywords. Then finalize the ones which you will place in your blog post. At the time of doing this task, you can take help of Google Trends. It can be an excellent source to discover what’s hot and what’s not! You can also check the social media platforms to find out the words and phrases your customers prefer to use. Finally, you can explore your business competitors. Their websites can also give you an idea of the exact set of keywords you are looking for.
Use your own judgment and intelligence at the time of keyword targeting. Remember, the perfect keywords for your post may not necessarily be some of the obvious keywords. Therefore, look for keywords that are a bit uncommon but effective at the same time. Again, it would not be a bad idea to put faith on long-tail keywords. Such keywords can be a secret for your SEO success!
3) Follow the Natural Keyword Flow
Finally, placing unnecessary keywords all throughout your content can ruin your blogging efforts completely. Search engines no longer work that way, and your blog post can end up nothing more than a trash if you practice such unfair means. Excessive usage of keywords will also make your content dull and boring, and as a result will drive away readers from your website. Most importantly, the keywords should flow naturally within your content and in an even manner. This will help to keep the reader’s interest alive while going through your post under all circumstances.
The primary keyword of your content must show in these important places in a natural manner:
      §  The article body
      §  Meta description
      §  Headings as well as subheadings
      §  Title

So, all the best! Keep blogging and keep enjoying!

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