It’s always
wise to have the entire team by your side when you desperately want a work to
be done or have a particular goal in mind. The same can be said of content marketing as well. If you can unite all the
departments of your organization for one mission (i.e. content marketing), then
you can easily create a huge difference in no time. Moreover, your inspiring
initiative can well make way for various creative avenues you have never
imagined before!
Fortunately,
the major share of the marketers does get in touch with their content teams on
a regular basis. But just imagine how effective it would be if members of other
departments also show interest to join in that conversation? It would be simply
great as the contribution level would simply rise to a whole new level. But the
marketers often don’t have the drive or they simply run out of ideas as to how
it would be possible.
So, in the
following paragraphs, let’s just explore the steps to get your entire outfit
involved in the business of content marketing –
1)
Start a Dialogue
Just
imagine how much fresh perspectives and creativity would be generated if all
the workers in your organization become unofficial members or a direct part of
the team which is handling content marketing. So, start a dialogue and make it
as much productive as possible. Make each and every department within your
organization realize how much beneficial content can be and why it needs a
collective effort. After that setup meetings and discussion sessions with the
people in charge of each department. Find out how willing they are to engage
their best team players in the matter of content creation. Also, how much they
can contribute every month on a regular basis. Talk about rewarding workers
through paid vacations, free passes, incentives, and bonuses in return for
their sincere efforts in the field of content creation and marketing. Finally,
make them understand how effective content also can be in the matter of
building ROI and closing sales.
2)
Invite Employees
Just
provide equal opportunity to all! If a member belonging to the human resource
department or the sales department has an idea, then simply grab it. And it
won’t be a bad idea at all to ask them to write about something straightaway.
You can also arrange for a video recording session with the interested people.
In other words, do whatever it takes to encourage them for more content
contribution along with activities related to content marketing. You can also
use newsletters to spread your word across the employees. Finally, you can
implement a short survey in order to understand the views, interests, and
hobbies of your employees. This will surely help you to utilize the available
talent in a better manner.
3)
Create an Idea Generating Environment
It’s
absolutely important to make your employees feel at home all the time. At the
same time, you must understand that not every employee can be completely
comfortable with the added responsibility. For instance, not everyone loves to
create! Again, that’s absolutely okay. The collaborative process which you are
trying to implement can also include non-creators or say people not so interested
to create at the same time. The catch is that these people can always
contribute informally in a different manner.
A
brainstorming session has often proved as a good option for idea generation.
However, one downside of such a session is that there are many people who do
not feel free to convey their entire view in front of a group. Besides looking
for other mechanisms, these people also crave for some time in order to come
out with a well thought out plan. Therefore, under these circumstances, it would
be very apt to introduce something which is time-saving and convenient for idea
submission. For instance, tools like Google Doc or even Trello board can be
excellent for employees to leave ideas at their convenience. All the best!
Contact us today to know more about our Content Writing Services
Distributed
by Web Brain InfoTech
Media
Contact:
Company
Name: Web Brain InfoTech
Contact
Person: Rahul
Email: info@webbraininfotech.com
Phone: +91-782-774-2414
Address: 40, 1st Floor,
Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com
Content is originally published at http://blog.webbraininfotech.com/3-quick-steps-get-entire-company-involved-content-marketing
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