Saturday, 29 November 2014

Is Bing Trying To Be Better Than Google?

With the phrase “Search engine” the only word that pops in our mind is Google. It has become synonymous for each other. Clearly, there are a lot of search engines available on the web world, but we only think of googling things whenever we need some information or need to look for something online.

Over a period of time, other search engines have been trying hard to give Google competition but hardly any of them made any impact on this search engine giant. However there is but one search engine that has been trying very hard to keep up with Google modifying, changing and introducing better algorithms as well as features for enhancing user experience.

This search engine is Bing.

Since last year we have been seeing Bing towards making some important changes in its look and result outcome in order to match up with most innovative Google. Taking one more step in this regard over the holidays, Bing has successfully left Google behind in its own carousal theme for showing results. Holiday season is round the corner with Thanksgiving coming first of all with its special dinner and parties.

People will have started looking for Thanksgiving recipes all around internet in order to cook something special for their host or their family. Bing tried to use the carousal theme for showcasing all the thanksgiving recipes together in which Google got lagged behind. The major search engine hasn’t clearly shown any changes for the season in its search result page. Maybe it is a small but significant success for Bing for being thoughtful for web users.

Tuesday, 18 November 2014

Facebook Is Giving Better Control on Newsfeed

Have you been fussing over the content visible on your newsfeed wall? Do not like the posts visible over there? Missing content from your best friends while some other random acquaintances are making their way on your wall?

With regular algorithm changes occurring on Facebook every now and then, it has become an issue for the social networking site users. They most often do not like the stuff visible to them whether its posts related to their friends or related to the page they have liked. Facebook users wish to have a better control over their wall content so they can enjoy it more every time visiting the social media account.

Due to all these conditions, Facebook is also facing a lack of visits or time spent on the profile. To improve the condition and providing what the viewers wish to see as per their own choice, Facebook has given them more power as the settings in newsfeed menu. You can visit this menu, add people who you wish to see more, remove the ones you do not wish to see, and reduce posts from the ones you wish to see but not that much.

With such a step Facebook has surely tried to get rid of the comments pointed at them for controlling the posts on newsfeed. Apart from this, Facebook also consider the user action in order to enhance or reduce visibility of pages and friends on your wall. If you like or comment on posts of a certain page or person, chances are high that you will see them more. Hence, forth, do moderate your actions as well along with the newsfeed menu settings.

Monday, 10 November 2014

Online Marketing And Content: The Latest Trend

Today, World Wide Web has more number of websites, than you could ever imagine. Content is one of the most effective way to establish a connection with the visitors. This is the reason; now search engines like Google pay great emphasis on quality content.

The Panda update heavily penalized websites with low quality content. Though content has become the mainstream in the online marketing and implementing the right content strategy is your weapon to stand against the Google updates.

Latest trend in content creations

Semantic Content:

Semantic Writing: There was a time when an SEO content writer creates content stuffed with repetitive keyword, it not only lower the quality, but makes content dull and lethargic. With semantic writing habit, it is possible to break the monotony of the content with latent semantic indexing (LSI) based writing. Hire professional LSI based content writer or trust professional content writing firm for the content of your choice as well as for the search engine. The golden rule of the content is, if it does not appeal to you, it will not appeal to the search engine as well. Write for the user not for the robots and you will get the desired result of your effort.

Links Creation: Remember those articles that have anchor text in every second line. Well, such link building strategy may have been useful in the beginning of the last decade, but now the trend has totally changed. Put maximum two links in the main content and link it with relevant page and see the result.

Share the content: The latest trend of social media is to share.  Use the social media platform to spread your content among the readers and get maximum benefit. Creating an engaging content and posting it on the website is not all, you need to share the content with maximum number of people through social media platform so that people could find it and make best use of it.

Hire a professional SEO content writer and harness the power of online marketing to its maximum.