Friday, 1 August 2014

Popular Misconceptions about SEO

Quality content is the major difference between old SEO and NEW SEO.  Search Engine Optimization (SEO) has been the vanguard of how to attract visitors to your website for so long, it has become second-nature for SEO professionals to try to determine what works and what doesn’t work. But it is not as easy now as it was in the earlier days. While quality content and quality backlinks still have a place in SEO, the major search engines, especially Google, the acknowledged leader in the industry, are updating their algorithms on a daily basis.

Additionally, beyond what the major search engines are doing, there is a constantly evolving stream of new ways of optimizing a website. Only those professionals who are willing to keep track of these changes, and to be able to separate what is working and what is not working, and then to decipher what Google and other major search engines are doing, will be able to maintain an effective SEO program.

Guest Blogging is prohibited by Google: I disagree with this assessment.  The key is to be selective and to attempt to get your blog activity published only on those websites of high authority. It is very important that you don’t republish the same content on your own website. Google, and other search engines, will almost always give credit for the article to the website with higher authority. In this case, you could be punished for copying, the result being lower ratings with the major search engines.

Do Not Create Low Quality Back Links:  I totally agree with this point. Google has specifically declared in their algorithm that creating links to lower quality websites than your own, creates the possibility that you will be automatically receive links back from lower quality aggregator websites. Google has created a method called, “Google Disavow Tool” that will enable us to eliminate (disavow) all bad links to a website. You are cautioned to check all back links manually from the webmaster account to ensure that links are bad before disavowing them. It is important to check your website on a regular basis. While you are checking for bad links, be sure to concentrate on getting quality links to your website.

Do Not Purchase Links:  I Don’t necessarily agree with this.  If you use the no follow attribute for all purchase links to your website, Google will not recognize your links and you will still reap the benefit of getting user engagement to your website.

Higher Page Rank Is Better Than Lower Page Rank:  It’s obvious that having a high page ranking on the major search engines creates a better chance for you to obtain business. But it’s not the only way to succeed. As I pointed out in a previous blog, a website that contains useful information to the consumer and properly optimized values will create confidence in visitors to your website, resulting in return visits and, as visitors gain confidence in your efforts, in more business.


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