Monday, 15 September 2014

A Shopping Campaign Tool Lunached By Optmyzr For Google

The Shopping Campaign Splitter is intended to rearrange the battle organizing process. There are numerous profits of the new Shopping Campaigns structure that Google introduced on September first, on the other hand, the setup procedure could be lumbering and iterative, especially on the off chance that you have the same kind of fight structure crosswise over various crusades. To help publicists set up their Shopping Campaigns quicker; Optmyzr’s has propelled an apparatus called the Shopping Campaign Splitter. 

The second Google Shopping fight device in Optmyzr’s lineup — the first being a mass offering apparatus called Shopping Bidder — the Shopping Campaign Splitter permits publicists to characterize the crusade structure of a battle (or numerous crusades) forthright. 

Utilizing the instrument, sponsors tag how they need their items gathered focused around properties in their Merchant Center nourishes. The procedure counteracts copy item targets being made so you don't wind up with items going up against themselves. 

When you focus the fight structure you need, the device will import the information as needs be from the Merchant Center bolster that is joined to Optmyzr’s. 

Sponsors can allocate offers and prohibitions all the more rapidly, without the alarm of overriding existing rejections and custom offers (a simple thing to do in Adwords itself). So on the off chance that you set a custom offer for an item target and afterward confirm the offers at a top classification level, that item target offer will stay put. 

Both Shopping Campaigns devices are part of Optmyzr’s month to month plans.

Wednesday, 10 September 2014

Why SEO is So Important to Your Business Success

Search Engine Optimization (SEO) has been a part of internet marketing since the mid 1990s, but it wasn't until 1997 that the more aggressive business owners became aware of its importance in attracting visitors to their websites. Many other businesses were left behind, and even today, have not become aware of  how to develop a successful website presence through the use of effective SEO practices. Fortunately, for those who know they've been left behind and want to do something about it, there is help available .

A company with a properly configured SEO platform, and valuable website content, is sure to meet with success in their internet marketing. Buyers are no longer content to visit stores to do their shopping, when it is so much easier, with a few clicks on their computer or mobile device, to find exactly what they’re looking for.  Internet surfing has only scratched the surface of successful marketing. Those internet companies who are alert to the value of SEO, and have retained the services of a top notch website development company, will reap the benefits of their efforts, and will capture more than their share of business.

seo for your business success

SEO is still a mystery to many website owners. Why do I need it? I have an attractive website. Everyone I show it to, tells me how beautiful it is Why isn't this enough for me to get business?

These are valid questions, and there are answers. First, and foremost, your website has to attract visitors. This can be done in one of two ways. Either someone knows you, and can access your website directly by typing in its URL,  or they can access  your website through internet searches. Many website owners are not aware that between 80-90% of visitors to a website come from the top three major search engines: (Google, Yahoo, and Bing.) They get to a  particular website by typing in search words or phrases.

So. If a buyer is looking for something I have to sell, why aren’t they accessing my website? My prices are good, and the products are well displayed? 

This is where SEO comes into play. The major search engines are constantly changing what they consider important to buyers surfing the web. If your website is not up-to-date with the constantly changing search engine algorithms, it will fall far behind those that are taking the effort to stay current. It simply won’t matter that your prices are competitive or your products are well displayed. The popular term that is used to measure a companies success, is page ranking. Being on page one of Google, Yahoo or Bing is the goal. If you’re on page one, it means that your website has been properly optimized—it has  up-to-date SEO in place, and when a website surfer types in a word that is relevant to what you sell, they will be directed to your website.

There are other ways of attracting business. One popular source is by buying ads through the major search engines.  But why would you want to do this, when business is available by simply having a well-designed website, a functional platform that provides easy access to your products, and a proper maintained SEO package that will bring buyers to you company through what is known as free organic searches? Free is the keyword. Once you've retained the services of a reliable company to bring ensure that visitors will access your website,  the rest is free!

For more information, and our guarantee that we can provide you with all you need to bring visitors to your website and increase your sales, you can contact us  for a no obligation assessment of your business at

Saturday, 6 September 2014

Twitter: Soon Initiating Some Big Changes


For all the Twitter lovers, here is big news for you. This social media platform will very soon equip itself with latest features and shedding off some old features to maintain the vitality as well as the usability of the platform among its users.

Twitter, the micro blogging website is well-known for its effective marketing and promotional platform. Recently the head of the Twitter revealed that very soon Twitter will make some big changes to make the platform more effective and updated for all the Tweet lovers.

Many Twitter users often complain about unwanted tweets, they find difficulty in filtering significant tweets from the noise. To sort out such issues Twitter executive planned to launch something revolutionary. Daniel Graf, Twitter’s new head of product has focusing on improving search one of his top priorities for 2015. The essence of this new change can be understood by the statement made by Twitter CFO Antony Noto; he said that; “….an algorithm that delivers the depth and breadth of the content we have on a specific topic and then eventually as it relates to people”.

Like Facebook, Twitter is also planning to equip the platform with group chat facility. The purpose of introducing all these changes is to make the platform more user-friendly, updated and useful for the business community as well as for the users.

Mr.Noto has always made it clear that all these changes would be introduced in a systematic manner without creating any trouble or creating panic among the users.

Twitter has helped many small and mid size business industries in earning high revenue. You can easily find the success as well as failure stories about the Twitter marketing agenda. It is the strength of this social media platform that one cannot imagine to design a SMO plan without integrating Twitter profile.