Uses Google Webmaster Tools to Enhance Your SEO Campaign

Google provides a lot of SEO tools to SEO guys. The most friendly tool to enhance your SEO campaign is Google Analytics and Google Webmaster tool. You can see all insights view of your traffic, sources, referrals using Google Analytic account of website and now you can do some extra by using Google Webmaster account of website. Google Webmaster account provides advanced analysis of your website.

If you have not yet setup Google Webmaster account for your website then nothing to worry about that. You can set up with an ease by signing up with your Google Account. You will have to verify your domain by some methods provided by Google. It is just to confirm that you are the real admin of your website and now using webmaster account for same domain name. You can verify by your Hosting names, Meta Tags to upload, a verification code to upload on server or through your analytic account.

Google Webmaster tool is a strong concept for a better SEO campaign. This shows as same how Google sees your website? You can find every terms of website by using Google Webmaster account. You can check from where your web page is linked, which links have break down, which domains linked your website, how much impression you are getting, how many clicks your website have, etc? A complete site structure is available in your Google Webmaster account.

In next post I will let you update with every terms of webmaster in details. Keep watching my blog and use in your practical SEO campaign.

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How to use Google Webmaster Account to Increase Traffic?

Google Webmaster Tools is very essential and important tool for any website measurement. This is the tool by which we get notified by Google regarding any issues in website. We cannot ignore this tool’s messages. With the help of Google Webmaster we can easily setup some important features which help us in generating good traffic on website/Blog. This post is all about webmaster and increase traffic.

     1.       Add a Sitemap: A sitemap is a collection of all pages of website. It is like an index of book. This shows a structural representation of web pages. You can easily add a sitemap to your webmaster account. For this you will have to open webmaster account and then go for crawl and then sitemaps.

Google Webmaster Account->Crawl->Sitemaps

    2.      Optimize Posts: Google displays traffic on your website using which keywords traffic came. In the search traffic section you can find search queries and here you will see that on which keywords traffic came and at what position this keyword is. Following are some ways by which you can optimize your post:

     a.       Linking from another post to relevant keywords.

     b.      Title of the web page/blog must be informative and most searchable.

     c.       Use link building with quality websites.

     3.       Sitelinks: When Google likes your website then automatically it adds several important pages under your website in search results. These sitelinks are automatically created but using sitelinks in webmaster account you have some control over web pages. Like if you do not want any web page for sitelinks then you can demote that page using sitelinks features of google webmaster account. You can demote up to 100 different links.

   4.       Resolve HTML Errors: HTML Improvements in webmaster account shows Duplicate Title, Description, Missing Titles, Descriptions of web pages. You can easily check by following search appearance->HTML Improvements in webmaster account.

     5.       Resolve Server Errors:  It will not go to benefit you if there are multiple serve erros in website. You will have to check regularly and fix this error as early as possible. By going crawl->crawl errors you can check this type of error.

     6.       Set Geographical Targetting: You can inform Google that in which area you want to target your audience by setting geographical area in webmaster account. For this you will have to go for setting and set areas there.

     7.       Remove Bad Links: Always check your links back to site. If you find any suspicious or un-natural links to your site then make it disavow using google webmaster account.

    Google provides lots of valuable information in Google Webmaster Account. You will have to monitor all areas regularly and take action accordingly.

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Google Manual Actions/Penalty-A Depth Analysis

First of all I want to make you all clear about Google Manual Actions. Google Manual Actions is very much different from Google Algorithmic Penalty. Google watches our all activities on web and if the search engine found a single link as a bad link or low quality link, warns webmaster by sending a message to their webmaster account.

To know about your webmaster account that do I have a manual penalty message click below?

Step 1:

Simply Login to your webmaster tools account.

Step 2:

On the webmaster tools Dashboard click on search traffic.

Step 3:

Click Manual Actions

Step 4:

Review manual actions which are listed in webmaster manual actions section. Be sure that your website has no any bad links then submit a review or reconsideration request to Google.

Which Links are Called Unnatural Links Look below:

1.  Which Links are Called Bad Links: When we are getting back links from irrelevant websites, low quality websites, other languages websites, paid links, low quality directories, PR, Articles, Bookmarking, Forums, Spam Commenting, reciprocal links, 3-way linking, etc.

2.  Effect on Website: When you receive warning message from Google then there is a huge chances that your traffic must have fallen down from top and day by day you will see a big fall in traffic.  Google Warning message of penalization is the single message which no one webmaster to see in his whole career.

3. Solution to get rid of: There is no any quick solution to get rid from this giant message. You simply have to download all back links from Google Webmaster Tools and clean up bad links(irrelevant websites, low quality directory, bookmarking, article, PR, forums, commenting, paid links, reciprocal, 3-way linking’s).

Then after you have to contact to all website webmasters to remove the link. Follow them on every two-three days and sent them reminder on a fixed interval of time. Wait for two weeks. If they will remove links within two weeks from the date of first request e-mail then good otherwise disavow all bad links through the disavow tool. You have to send a detailed plan sheet to Google. This all will take 30-45 days and hope Google will start their work on next 15-20 days.

Caution: Do not disavow all links at one time. You have to spend a good time for selecting in bad links and then you have to submit links for disavow. If you are using a SEO service provider for this then make sure to tell him to confirm before disavow links.

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