Google’s Latest Update: How Quality is assessed and Rankings are affected

It is not always that Google keeps on tweaking its search algorithms. And when it does, the entire market wait with much anticipation as it is difficult to predict what is in store and how the search giant is going to bend the rules. Many search marketers had started noticing or anticipating some major changes since last month onwards. And Google did not disappoint them. Finally it admitted that some changes have been made to the algorithm, particularly to the sector of “Quality Content”.

This change is not imaginary- it has taken place for real. If you find it hard to believe, you need to go and check out. Google Results have been impacted following the confirmation of this change. And mind it, this change is no ordinary one- it has taken place in the core algorithm itself. This is not a Panda related update or change for sure. So, the way of understanding it and taking measures likewise should be different, the approach has to be unique.

Google is yet to completely reveal or explain in broad terms what changes have been incorporated in real time; but it has ensured that it is not any spam-related update. It has also expressed that this change is in terms of how Quality Signals will be processed. Specifics are yet to be divulged on how it will assess the quality. But it is time for everyone to alert themselves and be concerned really about the standard of content on any particular page of site. Some factors have to be taken into consideration while preparing a roadmap for the same.

Plans to Handle It:

Google will update more on the recent change and we have been waiting eagerly for its new update. But at the same time, we have been analyzing and calculating and re-calculating to find the best possible roadmap to tackle the surprise! Of all the key ranking factors that we have been working with so far successfully, yet another important factor has been added and we are sure, it will certainly impact how the pages have been ranking so far.

This change has left most of the SEO people awestruck as it hasn’t been released with prior and amidst loud announcements. It came off silently. This “quality update” will definitely impact search results henceforth and also improve user experience. 

Quality is the Key:

Now, you no longer can ignore the quotient or standard of your content. Webmasters have been looking for more and specific updates on the same, but one thing is for sure that all poorly developed content and relevant websites’ rankings will be lost into oblivion pretty soon. Webmasters and SEO experts must brace their seatbelts and get on with the high quality-thrive if they do not want to see their rankings “hit” badly by this update. 

It is predicted that the mammoth search engine will now scan and implement changes on a page by page level. It is good news for the people who are serious about the quality of their content and have been focusing on great content. Unlike Panda, which are on site-levels, it will be page level monitoring. 

So where do you want to be? Do you want to be someone who is going to stand there and see your site getting affected or are you going to be proactive and implement some changes to recover and improve the same? Well, we are ready to step up and upgrade ourselves, are you?

Contact Web Brain InfoTech today for your high quality content work and guaranteed SEO Services. Experts of Web Brain always ready to take new challenges and help their customers with best resources. Call at +91-782-774-2414 or drop an e-mail at rahul@webbraininfotech.com.

Read More

You Must Check and Verify Before Hiring SEO Firm for Your Website

Picking a suitable substance composing firm is absolutely a massive occupation on the grounds that the business is loaded with substance composing organizations. There are different criteria's that such firm seekers consider. Some favor low costs; some lean toward nature of substance and some arrangement of decisive word for the advancements. You ought to dependably depend on reliable and solid Content Writing firm India that can serve the needs of your business. 

A  SEO company India offers site improvement administrations for rates that are impressively lower, when contrasted with organizations having a place with different nations. There are numerous explanations behind this. One of them is the minimal effort of work in India. This gives Indian organizations a chance to take a walk over other such organizations, regarding offering focused valuing. In addition, the serious rivalry in the field implies that most organizations are willing to bring down their costs with regards to IT arrangements. 

Keep in mind to check what sort of administrations a substance composing firm is giving. Check on the off chance that they coordinate with your necessities. Likewise look at the contrasts between the distinctive organizations that you go over. Take as much time as required to shop around. Beware of organizations that offer you less expensive rates just to bait you. You may think that it appealing in any case however the administrations they offer are normally shabby. 

Check Out How Web Brain Infotech Helps Online Business with its SEO Services?

The single word that you can undoubtedly take up with a SEO organization, India, is 'able'. This characteristic ability is with respect to taking care of any sort of undertaking concerning size, and extension. They have the ability of taking care of a SEO venture for a little business and in addition an enormous business, all the more critically they can deal with multi-ventures at a given time. All the more imperatively they are equipped for fulfilling a wide range of customer requests and prerequisites.

Read More

Online Marketing And Content: The Latest Trend

Today, World Wide Web has more number of websites, than you could ever imagine. Content is one of the most effective way to establish a connection with the visitors. This is the reason; now search engines like Google pay great emphasis on quality content.

The Panda update heavily penalized websites with low quality content. Though content has become the mainstream in the online marketing and implementing the right content strategy is your weapon to stand against the Google updates.

Latest trend in content creations

Semantic Content:

Semantic Writing: There was a time when an SEO content writer creates content stuffed with repetitive keyword, it not only lower the quality, but makes content dull and lethargic. With semantic writing habit, it is possible to break the monotony of the content with latent semantic indexing (LSI) based writing. Hire professional LSI based content writer or trust professional content writing firm for the content of your choice as well as for the search engine. The golden rule of the content is, if it does not appeal to you, it will not appeal to the search engine as well. Write for the user not for the robots and you will get the desired result of your effort.

Links Creation: Remember those articles that have anchor text in every second line. Well, such link building strategy may have been useful in the beginning of the last decade, but now the trend has totally changed. Put maximum two links in the main content and link it with relevant page and see the result.

Share the content: The latest trend of social media is to share.  Use the social media platform to spread your content among the readers and get maximum benefit. Creating an engaging content and posting it on the website is not all, you need to share the content with maximum number of people through social media platform so that people could find it and make best use of it.

Hire a professional SEO content writer and harness the power of online marketing to its maximum.

Read More

Popular Misconceptions about SEO

Quality content is the major difference between old SEO and NEW SEO.  Search Engine Optimization (SEO) has been the vanguard of how to attract visitors to your website for so long, it has become second-nature for SEO professionals to try to determine what works and what doesn’t work. But it is not as easy now as it was in the earlier days. While quality content and quality backlinks still have a place in SEO, the major search engines, especially Google, the acknowledged leader in the industry, are updating their algorithms on a daily basis.

Additionally, beyond what the major search engines are doing, there is a constantly evolving stream of new ways of optimizing a website. Only those professionals who are willing to keep track of these changes, and to be able to separate what is working and what is not working, and then to decipher what Google and other major search engines are doing, will be able to maintain an effective SEO program.

Guest Blogging is prohibited by Google: I disagree with this assessment.  The key is to be selective and to attempt to get your blog activity published only on those websites of high authority. It is very important that you don’t republish the same content on your own website. Google, and other search engines, will almost always give credit for the article to the website with higher authority. In this case, you could be punished for copying, the result being lower ratings with the major search engines.

Do Not Create Low Quality Back Links:  I totally agree with this point. Google has specifically declared in their algorithm that creating links to lower quality websites than your own, creates the possibility that you will be automatically receive links back from lower quality aggregator websites. Google has created a method called, “Google Disavow Tool” that will enable us to eliminate (disavow) all bad links to a website. You are cautioned to check all back links manually from the webmaster account to ensure that links are bad before disavowing them. It is important to check your website on a regular basis. While you are checking for bad links, be sure to concentrate on getting quality links to your website.

Do Not Purchase Links:  I Don’t necessarily agree with this.  If you use the no follow attribute for all purchase links to your website, Google will not recognize your links and you will still reap the benefit of getting user engagement to your website.

Higher Page Rank Is Better Than Lower Page Rank:  It’s obvious that having a high page ranking on the major search engines creates a better chance for you to obtain business. But it’s not the only way to succeed. As I pointed out in a previous blog, a website that contains useful information to the consumer and properly optimized values will create confidence in visitors to your website, resulting in return visits and, as visitors gain confidence in your efforts, in more business.

Read More