Adding videos to your online marketing
mix is not all about creating panic or confusion. It enhances the fun and
engaging element of your online
marketing strategies and enables your customers to interact with your brand
in a better way. In fact Videos can have a huge impact on your business. This
is quite evident from the following facts:
1. By incorporating videos, your click-through
rates can by increased by 65%
2. 50% of the mobile traffic in the world is
occupied by online videos as of now
3. By 2017, videos are going to take up about 69%
of the consumer traffic
Here are a few benefits you can expect from
incorporating videos in your online marketing mix:
Increase in Visibility: More people tend to watch videos when
compared to reading posts. Once you upload your video on social media, it keeps
getting shared from person to person, giving you maximum visibility.
Better engagement with your customers: Once your customers watch the video you have
uploaded, they start interacting with you, giving their opinions, helping you
understand their expectations and showing you the path to move ahead. This is
an excellent way to keep them engaged in conversations with you.
More traffic to your website: Once you give your consumers a video that
they love watching, they are bound to come back to you for more. This will
boost the traffic to your website, increasing the chances of conversions and
thereby your sales.
Delivering message clearly: Videos
help you in delivering your message clearly to your target audience. Since
people can see, hear and read from the videos, they will be able to understand
better. This helps you to achieve your objective much faster and efficiently.
Adding videos to online marketing mix
is something that most SEO companies across the world do. You can get more
information by contacting an SEO company. You can find one in India easily by
running an online search on ‘SEO Services India.’ Most of these may even offer reseller SEO packages that may be useful for you if you happen to
be a web designing company.
So what do you have to do in order to
incorporate videos into your online marketing mix?
Determine the following things:
·
What should your
video contain?
·
Where should you
place your video?
·
What is the kind
of budget you can allocate to your video?
Find out how your competitors are
incorporating videos online and take inspiration from them. Look out for ways
to engage with your customers across the various social media platforms. See
which videos get shared. Learn what you need to include in your videos so as to
interact or engage with your viewers.
A few things that can help you here:
Vlog:
Vlogging or Video Blogging is one of the easiest ways to include videos in your
online marketing strategies. All you will need is some basic technological
equipment such as a smart phone and an external microphone and you are all set
to record.Your blog can be the basis for your vlog too. You can explain the
main points of your blog and share your opinions and thoughts. This will also
help you in establishing yourself as an authority in the industry. This will be
an excellent way to share your content across various social media platforms.
You can even use vlog to create a few ‘how to’ tutorials that your audience
will find very useful. You can even make a Vlog video showing a typical day in
office to add up to the fun element of your blog or social media page.
Your homepage can have videos too: Especially if yours is a retail website you
will benefit a lot by including videos on your homepage. As per studies by ComScore:
·
Videoshelp in
retaining visitors on your website for more time
·
The visitors of
Video retail sales are 64% more likely to purchase products on the site
These benefits are not however limited
to retail sectors. They apply across all industries.
It pays to include your Video Snippets across
all your Online Marketing platforms:
You can upload your video snippet on YouTube and then share it on Facebook and
Twitter. You can even embed the same on to the home page of your website. A
short snippet of your video could even be included on Vine or Instagram. This
will increase your visibility.
Periscope: With Periscope, you can watch live video
streams and even broad cast your videos. You can put up videos about any topic
here, say:
·
Product launches
·
Team interviews
·
Any advice that
you want to give to your customers
·
Question and
Answer sessions
A bit of research will let you know
the different ways in which you can incorporate videos. Ultimately, it all
depends on how catchy or engaging your video is and how well it can deliver
your message across your audience. You can definitely take some help from the
companies that you found on the Search engine upon searching for “SEO
Services India” or “reseller SEO packages.” However, it is always
better to determine your requirements and specifications beforehand.
Media Contact:
Company Name: Web Brain
InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor,
Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com
