There’s
absolutely no doubt in it that social
media marketing will
be with us for a very long time. It clearly draws enormous staying power from
its evolving nature! So far it has also responded and adapted quite well with
the changing technology, and there’s clearly no reason whatsoever why it won’t
continue to do so in the near future.
So,
let’s just explore what 2017 promises for social media marketing:
1)
New Communication Areas
Previously,
social media acted as a means for online communication between individuals
only. Soon, the scenario changed when brands made their presence felt in this
platform. As a result, it became a means for various brands to communicate with
their consumers. But at present, social media marketing is exploring some fresh
communicative areas as most platforms are extending excellent facilities for
customer service. And this obviously is helping to take the relationship
between consumers and brands to a whole new level. So, in 2017, expect to
witness more variations here with the advent of more brands looking to explore
this opportunity.
2) Imaginative and Inspirational Content
Practical
content draws plenty of customer attention. On the other hand, emotionally
charged content often get circulated virally. But in 2017, imaginative and
inspirational content is going to make the biggest buzz over the social media
platform. And quite obviously, the future of social media marketing will
revolve around it. The biggest plus for this type of content is its artistic
nature, which will always make way for something nice in front of the users.
Therefore, it will also eliminate the possibility of experiencing something
reactive or pragmatic all the time. Moreover, it will also come as a welcome
relief from low-key advertising.
3)
Video
In the year
2017, the importance and interest for various types of video is going to
increase by leaps and bounds. And from social media marketing point of view, we
can well declare it as the year of the video! For this very reason, most social
media platforms are ready to introduce easier and quicker ways to get in touch
with the video for its users. At the same time, improved and unique tools would
be made available for the creators. And videos of all types such as 360-degree,
recorded, and live will come into consideration. Moreover, it’s most likely
that brand advertisers will begin to perceive platforms such as Facebook and
Twitter as their new version of television.
It’s
important to keep in mind that social media platforms over the internet are
continually looking for means to artificially recreate the emotions of real
life human interaction all within the platform that has been inherently non-human.
For this very reason, videos get priority over stills and images over text. So,
this trend to recreate human contact with videos in particular will get further
stronger in the year 2017.
4)
Ephemeral Social Media
Snapchat
and Instagram are already using it with great amount of success. In this format
the story / content disappears after a specific time period. The biggest plus
with it is that it invariably pulls people into these sites for viewing the
daily content. In other words, these sites make people rush for their posted
story by playing the disappearing tactic. So far it has worked very well. In
the year 2017 this format is bound to reach a new high! And there’s every
possibility that almost all social media platforms will use it along with contests,
gifts and other attractions in order to draw more audience.
So, as per
my prediction the above mentioned four trends are going to rule in the year
2017. There’s no need for you to follow everything, even a little bit of
experimenting and dabbling will benefit you. Best of luck!
Contact us today to know more about our Internet Marketing Services
Distributed
by Web Brain
InfoTech
Media
Contact:
Company
Name: Web Brain InfoTech
Contact
Person: Rahul
Email: info@webbraininfotech.com
Phone: +91-782-774-2414
Address: 40, 1st Floor,
Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com
Content originally published at http://blog.webbraininfotech.com/4-social-media-marketing-trends-will-rule-2017
