Top 9 Content Marketing Tools For Brand Awareness

Content Marketing is vital for improving your brand awareness. It also allows direct interaction with readers and customers alike and helps to collect details about your services and products and improve products based on feedback. You need to put in considerable efforts to make your content agiler and more engaging. The following tools will help you to develop an effective, actionable and useful content for the readers and convert them into potential customers. Read on to know about useful and effective content marketing tools.

Outbrain To Promote Content

Some companies develop useful and engaging content. But, they struggle to reach the intended audience and capitalize to boost sales. If you are one of them, you can make use of Outbrain to promote your content such as blog posts, videos, and infographics and reach the desired audience in the given demography. It is one of the best content marketing tools to reach more customers for enhancing sales.

MailChimp To Promote Content To Customers In Various Regions

Reaching the customers in various regions worldwide is a challenging task. If you are active in the international arena to promote your products and services, email is the best service to notify the customers about your existing as well as new products and services in a cost-effective way. The online platform – Mailchimp allows sending a customized sales pitch to millions of people worldwide in a short span of time effortlessly. It effectively handles the mail lists and also tracks the customers’ responses. It is one of the best tools for content marketers to broadcast the email messages including blog posts. It allows sending updated information to all the customers on your mailing list.

Evernote, A Great Tool For Content Marketing

Evernote is the best tool for promoting your content. It allows recording the content ideas and keeps your web clips alike for future needs. It allows sharing your content and ideas with your team and stages a decision for boosting your sales. Evernote is compatible with tablets, smartphones, and computers.

Easel.Ly To Share Infographics

Visual content (Infographics) is more effective in convincing the readers and converting them to potential customers. It is more effective than thousands of words. The online tool – Easel.ly allows creating and sharing of Infographics. It has thousands of templates to facilitate creating infographics with ease.

Mixpanel For Customer Analytics

Analyzing the customer preferences is vital for making changes in your products and help to introduce updated or new products to improve sales. MixPanel provides Funnel reports, retention analysis as well as user segmentation. It also allows sending customized messages to the readers. You can also use MixPanel for testing the Apps.

Atomic Ally To Improve Effectiveness Of Content

Most of the marketers like you write the articles and blog posts on their own. Atomic Ally is one of the best tools to read the articles and blog posts and suggest changes make the content more engaging and useful. You can tweak the content with the help of an inbuilt editor and make it more effective. It also has options like a genius, academic, specialist and general to select the right audience and promote the appropriate content.

An All In One Tool For Content Marketers – Hubspot

If you are one of the content marketers to boost sales, HubSpot is the best tool to create blog posts and landing pages in a cost effective way. It also has social media analytics and capability to schedule messages. It allows sending up to date messages to the customers on regular basis and has a positive effect on their minds.

Buzzsumo, The Best Tool To Analyze Competitors

BuzzSumo is the best tool to analyze the competitors, find what types of keywords used in their content promotion and prepare content at least on par. Knowing about competitors and their strategies is the best way to target your audience with top notch content.

GIMP, A Free Tool For Editing Images

If you are looking for free tools to edit or create the images for your content marketing, GIMP is the best tool. It also allows retouching photos and helps to build composite images to impress and convert the readers into potential customers.

Contact us today to know more about our Content Writing Services

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

Content originally published at blog.webbraininfotech.com/top-9-content-marketing-tools-for-brand-awareness

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Boosting Content Marketing with Video

As per the latest research reports, the number of people using the internet who also watch a video every day is close to a hundred million. Interestingly, if you take into consideration the situation prevailing in retail sector, then you will be surprised to know that ninety percent of average shoppers indicated their preference towards watching a video for making their final purchase decision. In top companies also the situation is pretty much the same with more than eighty percent of executives expressing their interest towards watching a video for work-related matters on various business websites. The key thing to note from here is obviously that video can no longer be considered as something optional at the time of constructing your strategy for content marketing, it’s absolutely crucial!

Now, in the following paragraphs let’s just find out how to boost content marketing with the help of video –

Storytelling

You can tell interesting stories in various ways. However, going by a popular concept – you only believe it when you see it! It’s also important to understand that storytelling is an art, and hence, requires the services of people trained in it. Therefore, if you are an ambitious person, then your aim should be to hire the best video production company in the locality. And this company would shoulder all the responsibility to promote your set of products or services in the best possible manner.

You must realize that video is probably the best medium for storytelling. And it can be used strategically on various social media platforms and on your own business website at the same time. No matter what you wish to share – your brand mission, your brand origin, or your brand values, videos would surely engage your audience and would offer a lot richer experience compared to any other options. Just don’t forget that a video will provide a multi-sensory impact over your audience, and will compel them to act, feel, listen, and look in a different way. In other words, a video will shift their focus completely on your content and nothing else.

Information Driven

Always keep in mind that the target audience searches for specific data or information whenever they stumble upon a website. They also love to compare product values. So, put your best foot forward to ensure that you have all the answers ready within your business website. In this context, it’s important to mention that the perfect way to answer all probable queries is by putting up a video. It’s as simple as that. So, just go ahead and take help of the best video production company for all the animations, motion graphics, and expert interviews you wish to insert within your video. However, just make sure that the video is engaging enough, and describes the relatively complex processes as simply as possible. The video must also build trust and brand awareness in the minds of its viewers at the same time. This will definitely boost your content marketing efforts with video to a great extent.

Present Your Content in the Best Possible Way

Finally, after putting a lot of effort towards creating an interesting story, it becomes your responsibility to place it in front of the audience you want. So, work out a combination of creative formats, data targeting, and social media in order to present the content in a manner that it looks like a story all the way – not as a sales pitch or an advertisement. Remember, if the story can engage people into a direct interaction or has the ability to generate emotional triggers, then the task of presenting the content in front of your target audience will become obviously easy. And this you can only achieve with the help of a well-crafted video. Best of luck!

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

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4 SEO Trends that Every SEO Company India Should Follow

The year 2015 has seen many exciting changes in the SEO industry, and as per predictions, 2016 should not be anything less than exciting. There have been minor updates about algorithms from Google, new changes in usage of mobile devices and also a few prominent digital technologies that have assisted the growth of SEO. It is a well-known fact that online business or ecommerce to be precise will always need search engine traffic for its growth and survival. And with each passing year, the SEO techniques are changing drastically. And if you look carefully, you will notice that the latest trends show that SEO is now treated not only as a marketing tactic, but also as an effective tool for brand awareness and recognition. So what are the predictions for SEO techniques in 2016? 

The rise of the video content

Written content has always been treated as the ‘standard’ baseline for most of the brands with certain peripheral additions like videos, infographics and images. A certain shift in paradigm shows that videos will outgrow written content. And if you look at different SEO packages, you will note that most of them conclude that in terms of ROI, videos have shown more promise than written words. Videos have taken a step forward in terms of three Es: effectiveness, engagement and entertainment. Users are leaning more towards the visual content. In fact, a lot of brands are taking an effort to reinvent their content keeping videos in the forefront. And if trends are to be believed, then Google too is experimenting with video ads.

Mobile optimization of sites will become essential 

Gone are the days when people would sit before a desktop and search the internet. The constant rise of the mobile users have confirmed the fact that now mobile searches are more popular than desktop searches. And every SEO company India knows it for a fact that now desktop and mobile traffic stand on the same footing. Google has already started saying that it is time to emphasize on the needs and requirements of the mobile users. Desktop users will soon fade into obscurity as more and more people will believe in enhanced mobile experience.

Changes in social media content

In 2016, as you search for news items you will probably find a tweet from Twitter or a message from Google. Social media will invade a lot more spaces making the users aware about the growing popularity of this platform. Social posts will have the same standing as any web page. The thin line that has demarcated social media from web will soon fade away. And there will be one single channel which will aggregate news, stories and live events for people to see. In fact, Twitter is already experimenting with one such platform known as ‘Moments’. And if you think from a SEO perspective, it will be much better because content creation and distribution will be easier as compared to previous times.

Creating brand awareness among customers

Before every purchase every potential customer checks online reviews; it is their way of knowing about the good things about the product. Potential customers want to be informed; they do not want to make a decision unless they are enlightened. Without a proper SEO campaign how do you expect your business to gain popularity among your customers? They must find you when they are making these online searches. The number of people or online users has grown in numbers in the last couple of years, and they will make their presence felt even in 2016.

It is time to reinvent some age-old SEO techniques and embrace some new ones, because SEO is ‘far from being dead’!

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

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