The year 2015 has seen many exciting changes
in the SEO industry, and as per predictions, 2016 should not be anything less
than exciting. There have been minor updates about algorithms from Google, new
changes in usage of mobile devices and also a few prominent digital
technologies that have assisted the growth of SEO. It is a well-known fact that
online business or ecommerce to be precise will always need search engine
traffic for its growth and survival. And with each passing year, the SEO
techniques are changing drastically. And if you look carefully, you will notice
that the latest trends show that SEO is now treated not only as a marketing
tactic, but also as an effective tool for brand awareness and recognition. So what are the predictions for SEO
techniques in 2016?
The rise of the video content
Written content has always been treated as the
‘standard’ baseline for most of the brands with certain peripheral additions
like videos, infographics and images. A certain shift in paradigm shows that
videos will outgrow written content. And if you look at different SEO packages, you will note that most of them conclude
that in terms of ROI, videos have shown more promise than written words. Videos
have taken a step forward in terms of three Es: effectiveness, engagement and
entertainment. Users are leaning more towards the visual content. In fact, a
lot of brands are taking an effort to reinvent their content keeping videos in
the forefront. And if trends are to be believed, then Google too is
experimenting with video ads.
Mobile optimization of sites will
become essential
Gone are the days when people would sit before a desktop and search the internet. The
constant rise of the mobile users have confirmed the fact that now mobile
searches are more popular than desktop searches. And every SEO company India knows it for a fact that now desktop and mobile
traffic stand on the same footing. Google has already started saying that it is
time to emphasize on the needs and requirements of the mobile users. Desktop
users will soon fade into obscurity as more and more people will believe in
enhanced mobile experience.
Changes in social media content
In 2016, as you search for news items you will
probably find a tweet from Twitter or a message from Google. Social media will
invade a lot more spaces making the users aware about the growing popularity of
this platform. Social posts will have the same standing as any web page. The
thin line that has demarcated social media from web will soon fade away. And
there will be one single channel which will aggregate news, stories and live
events for people to see. In fact, Twitter is already experimenting with one
such platform known as ‘Moments’. And if you think from a SEO perspective, it
will be much better because content creation and distribution will be easier as
compared to previous times.
Creating brand awareness among
customers
Before every purchase every potential customer
checks online reviews; it is their way of knowing about the good things about
the product. Potential customers want to be informed; they do not want to make
a decision unless they are enlightened. Without a proper SEO campaign how do
you expect your business to gain popularity among your customers? They must
find you when they are making these online searches. The number of people or
online users has grown in numbers in the last couple of years, and they will
make their presence felt even in 2016.
It is time to reinvent some age-old
SEO techniques and embrace some new ones, because SEO is ‘far from being dead’!
Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain
InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor,
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City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com
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