With the increasing use of
smartphones and tablets, presence of mobile site for these small yet effective
platforms is also on the rise. Several website owners have tried to access this
rapidly growing mass considering them as potential buyers and users of
different industries. However, among all these some of them are there who use
mobile traffic network as a way to redirect users from one site to another.
This not only affects the user experience but can also influence the traffic
and ranking of the website as well.
Keeping an eye on this activity for
a long time, Google has now decided to penalize all these webmasters and
websites. Google’s Search Quality Senior Strategist,
Andrey Lipattsev said that he and his team is working on this project keeping
it close to his heart. Any mobile affiliate traffic driving networks will
penalize if they are forcing the users to bounce from one site to another.
Knowingly or unknowingly some of the
publishers are adding such links to their website affecting their ranking as
well as traffic. If the user bounce back rate is very high on a website, it can
affect the ranking of the site on Google algorithm severely. The search engine
giant had given such warning a month ago as wall but now it is pretty much
clear that Google will be stern towards engaging into such activities. If you
have been into this, it is time to stop and clear your records. However, do
make sure to check out the data of your site, removing all the affiliates who
might be into this.
