Google keeps changing its algorithm every now and then and
keeping up with all these changes may just not be the answer to Search Engine
Optimization any more. User-friendly marketing should be your goal which
automatically increases your conversion rate. The only way to do this is to
focus on the ‘User Intent.’
When a user types in a search phrase or a keyword on the search
engine, he has a specific goal in mind. This goal is what we know as the user
intent. The intent behind typing such a
keyword could be to:
- · DO Something
- · KNOW Something
- · GO Somewhere
There can even be multiple intents behind a single query. For
instance, if a user searches for ‘SEO
company India,’ he may be looking for an Indian SEO company that might
cater to his requirements or he may be an SEO professional looking for a job in
an SEO company India.
Understanding the user intent as well as conversions is very important as it not only improves your conversion rates but also increases your ranking. Here is a reading list that refers to five articles on user intent along with a key takeaway that can prove very useful:
Key takeaway: “It is important to create
content that actually answers the question that is implied by the keywords that
are used by the user.”
Marketecture’s article on Google’s focus on
user intent: This article prompts the reader
to think about SEO in terms of user intent. As per the article the search
results will have to understand the conversational language of the searchers.
Key takeaway: Content is useful only when it
answers the questions of real-life.
Unbounce’s write-up on why you might lose
money through Adwords if you do not identify the user intent behind the
keywords: As
per this article the keywords are of three types which can tell you if the user
is just looking for something, seriously shopping or has already made up his
mind to make that purchase. You can use these on your landing page to improve
conversions.
Key takeaway: “The Key to successful PPC
campaigns is to have the same message on your landing page as is seen in the
call-to-action line of your ad.”
Make it Rain’s article on why you should
consider user-intent as your new keyword research: This article throws light on how
you can understand the user intent through the keyword that users use for
searching. It makes you aware of the four kinds of user-searches namely
navigational search, informational search, commercial search and transactional
search. Each of these relate to a different user-intent and a different stage
of the funnel of conversion. You will be able to distinguish keywords that have
high probability of conversion from the rest.
Key takeaway: Looking at the flaws in your
keyword strategy from the conversion funnel perspective helps you sort users
into various stages of conversion.
PPC Hero’s article on how analytics reports
can help you understand user-intent: This article helps you visualize the behavior of the users on
your website through Google Analytics and understand the user-intent.
Key takeaway: “Check if the users that land
on your website navigate away from your site or start looking for something
else. This can give you a clear idea about the user-intent.”
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor,
Hasanpur Village
City: New Delhi
State: Delhi
Country: India
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