Ongoing PPC Trends in 2016 that can’t be Ignored

Pay per Click or PPC campaigns in advertising are common to many online marketing operations. Both the results and the investments for such campaigns are big. Just like other online marketing campaigns, the trends in PPC also keep changing. How dynamic your campaign is going to be will depend on how fast you are adopting these new trends. 

When you are about to hire a PPC company India, you don’t only have to look at the cost or the budget alone; you must also check how dynamically your agency will be able to execute the new trends in your campaign. 

With Adwords releasing the new features, more and more companies are now realizing that dynamic search is as much as important as backfill inventory. Today many online companies are keen on leveraging their huge email contact lists with sponsored promotions based on customer match. 

It is true that there is ongoing exploration and experimentation with such practices, but people- both the audience and the companies are adopting gradually. This adoption can be witnessed from the action of the companies where they have begun to accept social media platforms like Facebook and Twiter as important channels to be considered. Those who are not taking these platforms seriously are definitely losing a lot of customers. 

In the process of targeting customers with the right SEO packages in India, importance is being given on the past online behavior of the customers. Customers are being targeted using the information available from the CMS and past online user behaviors. Based on this, it has become easier to target new audience and give them highly personalized experience. Ecommerce advertisers and your campaigners have to work smarter to deliver the customer a better experience. Be with the company that knows the game well, and you will be made a winner.

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

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What You Need to Know About SEO in 2016

Google keeps changing its algorithm every now and then and keeping up with all these changes may just not be the answer to Search Engine Optimization any more. User-friendly marketing should be your goal which automatically increases your conversion rate. The only way to do this is to focus on the ‘User Intent.’

When a user types in a search phrase or a keyword on the search engine, he has a specific goal in mind. This goal is what we know as the user intent.  The intent behind typing such a keyword could be to:

1. ·         DO Something
2. ·         KNOW Something
3. ·         GO Somewhere

There can even be multiple intents behind a single query. For instance, if a user searches for ‘SEO company India,’ he may be looking for an Indian SEO company that might cater to his requirements or he may be an SEO professional looking for a job in an SEO company India.

Understanding the user intent as well as conversions is very important as it not only improves your conversion rates but also increases your ranking. Here is a reading list that refers to five articles on user intent along with a key takeaway that can prove very useful:

Key takeaway: “It is important to create content that actually answers the question that is implied by the keywords that are used by the user.”

Marketecture’s article on Google’s focus on user intent: This article prompts the reader to think about SEO in terms of user intent. As per the article the search results will have to understand the conversational language of the searchers.

Key takeaway: Content is useful only when it answers the questions of real-life.

Unbounce’s write-up on why you might lose money through Adwords if you do not identify the user intent behind the keywords: As per this article the keywords are of three types which can tell you if the user is just looking for something, seriously shopping or has already made up his mind to make that purchase. You can use these on your landing page to improve conversions.

Key takeaway: “The Key to successful PPC campaigns is to have the same message on your landing page as is seen in the call-to-action line of your ad.”

Make it Rain’s article on why you should consider user-intent as your new keyword research: This article throws light on how you can understand the user intent through the keyword that users use for searching. It makes you aware of the four kinds of user-searches namely navigational search, informational search, commercial search and transactional search. Each of these relate to a different user-intent and a different stage of the funnel of conversion. You will be able to distinguish keywords that have high probability of conversion from the rest.

Key takeaway: Looking at the flaws in your keyword strategy from the conversion funnel perspective helps you sort users into various stages of conversion.

PPC Hero’s article on how analytics reports can help you understand user-intent: This article helps you visualize the behavior of the users on your website through Google Analytics and understand the user-intent.

Key takeaway: “Check if the users that land on your website navigate away from your site or start looking for something else. This can give you a clear idea about the user-intent.”

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

Read More