What You Need to Know About SEO in 2016

Google keeps changing its algorithm every now and then and keeping up with all these changes may just not be the answer to Search Engine Optimization any more. User-friendly marketing should be your goal which automatically increases your conversion rate. The only way to do this is to focus on the ‘User Intent.’

When a user types in a search phrase or a keyword on the search engine, he has a specific goal in mind. This goal is what we know as the user intent.  The intent behind typing such a keyword could be to:

1. ·         DO Something
2. ·         KNOW Something
3. ·         GO Somewhere

There can even be multiple intents behind a single query. For instance, if a user searches for ‘SEO company India,’ he may be looking for an Indian SEO company that might cater to his requirements or he may be an SEO professional looking for a job in an SEO company India.

Understanding the user intent as well as conversions is very important as it not only improves your conversion rates but also increases your ranking. Here is a reading list that refers to five articles on user intent along with a key takeaway that can prove very useful:

Key takeaway: “It is important to create content that actually answers the question that is implied by the keywords that are used by the user.”

Marketecture’s article on Google’s focus on user intent: This article prompts the reader to think about SEO in terms of user intent. As per the article the search results will have to understand the conversational language of the searchers.

Key takeaway: Content is useful only when it answers the questions of real-life.

Unbounce’s write-up on why you might lose money through Adwords if you do not identify the user intent behind the keywords: As per this article the keywords are of three types which can tell you if the user is just looking for something, seriously shopping or has already made up his mind to make that purchase. You can use these on your landing page to improve conversions.

Key takeaway: “The Key to successful PPC campaigns is to have the same message on your landing page as is seen in the call-to-action line of your ad.”

Make it Rain’s article on why you should consider user-intent as your new keyword research: This article throws light on how you can understand the user intent through the keyword that users use for searching. It makes you aware of the four kinds of user-searches namely navigational search, informational search, commercial search and transactional search. Each of these relate to a different user-intent and a different stage of the funnel of conversion. You will be able to distinguish keywords that have high probability of conversion from the rest.

Key takeaway: Looking at the flaws in your keyword strategy from the conversion funnel perspective helps you sort users into various stages of conversion.

PPC Hero’s article on how analytics reports can help you understand user-intent: This article helps you visualize the behavior of the users on your website through Google Analytics and understand the user-intent.

Key takeaway: “Check if the users that land on your website navigate away from your site or start looking for something else. This can give you a clear idea about the user-intent.”

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

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What You Need to Include in a Facebook Landing Page

Social Media offers great potential to promote your business and almost every business today is into developing Facebook landing pages to capture leads, get signups or drive resource downloads. However, not everyone achieves success in improving their conversion rates up to their satisfaction.

So what would you do if you wanted to improve your conversion rates on your Facebook Landing Page? Would you run an online search on ‘SMO Company India’ or ‘SEO Service India’ to find and hire a professional service to do it for you?

You can do it yourself too! All you need to do is keep these five things in mind while designing the Landing Page for your Facebook ads and other promotional social media posts.

1)    The length of your copy should be based on your goal: One thing you need to remember is that once a visitor lands on your landing page through your Facebook ad, you have only about 10 seconds to grab his attention and coax him to take the call-to-action. Your call-to-action could be to make him/her to buy your product or service, sign up for your website, book an appointment or download the resource that you are offering. The copy that you put up in your landing page depends totally on the goal you have in mind when you post that Facebook ad.

If your goal is to make your visitor take an action immediately, it is better to keep your copy shorter. A lengthy landing page may only serve a long-term goal like creating awareness about your product or educating your audience about your brand. The shorter your copy-length the faster will your conversion rates be.

2)    Limit those Form Fields: It is not a good idea to keep too many form fields if you want a higher conversion rate. Too many form fields may drive your visitors away. Ask for only that information that you actually require from them. As per a study conducted by QuickSprout, landing pages that had only three form fields were able to reach a conversion rate of 25 percent, while this was only 15 percent for the landing pages that had six or more form fields.

3)    Use more of Visuals: A picture is truly worth more than thousand words. This works for your Facebook landing page too. If you want to communicate your message effectively in the shortest time span possible you can do it only by using visual elements in your landing page. Here, you need to understand that more than 60% of people in this world are visual learners and people hardly have the time to read. Make sure the visuals you use reflect your brand in the best way possible and capture the attention of your visitors, without overwhelming their eyes.

4)    Use Designs that are “Mobile-ready” and Responsive: 40% Facebook users use their mobiles to access Facebook and this will only keep increasing. This is what you need to keep in mind while designing your Facebook Landing Page. Make sure your landing page functions well on all kinds of devices, helping the users navigate easily. The form should also be easier to fill in via mobile devices. If you are not aware of CSS and HTML, you can even make use of a landing page builder tool such as ShortStack.com. All these templates are optimized for mobile devices and you can use any of them to design your landing page. It is also a better idea to try your landing page on multiple platforms and see how it looks and functions.

5)    Keep just one Call-to-Action per landing page: Too many CTAs may only lead to confusions that might drive your visitors away. There should be just one clickable item on your landing page. Use as less features as possible and cut down on those drop-down menus, social icons and links. You should have only one goal per landing page and this goal should be achieved through a single call-to-action.

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