If you are
wondering why your PPC campaign has not given you the results you had expected,
the chances are that you may be going wrong somewhere. Even professional
services that you come across via an online search using the phrase “PPC Company India,” do make such
mistakes that can prove to be quite scary. Whether you are a PPC company India or an individual
trying to start your own Pay-Per-Click campaign, knowing where you are going
wrong will help you avoid these mistakes and focus on what you actually need to
do to make your AdWords Account worthwhile. The 5 major mistakes that you
should steer clear from include:
1. Overspending: There is a budget that you may have in mind when it comes to
BBC. It is very important to stick to this limit when it comes to running a PPC
campaign. In case you are going beyond the budget your client has set for his
PPC campaign, check these things out:
·
Did anything positive come out of the
extra money that you spent? If yes, it may not be bad. Emphasize on the value
that this extra spend has brought about when you are talking to your client.
·
Will this overspending in any way
reduce the amount that you may have to spend in the next month or over the
following few months? If yes, it may not
matter much in the long term.
If you have answered with a ‘No’ for both the above questions,
you might have messed it all up.
2. Setting Bids that are absolutely wrong: Even though you might be well within the
limits of your budget, you may still be wasting your client’s money if you have
set bids that are too high. This might even be a mistake that you have overseen
especially when you have changed over to another language. Most of the times,
such actions will even change the decimal separator to a comma which can be
quite scary. If language setting is not the reason for your wrong bid, it could
even be possible that you have gone for one of the ad group bids of the shopping
campaigns. Such bids work in a totally different way which can make your
conversions really expensive.
3. Not checking the excluded field for “Everything Else” product group: Whenever you try to subdivide a standard All-Products group
within a Shopping ad group, there is an “everything-else” product group that is
automatically created. This group will help you set bids for all those products
that are not included in any of the other groups. This works well if you are
doing a single campaign using a single ad group. However, if you have multiple
ad groups, you will have to check the ‘Excluded field for Everything-else
Product Group.’ If you do not do this Google will make use of the group that
contains the highest bid. One more thing you need to remember is to manually
uncheck it every time you edit your bids else it might
get activated again, without your knowledge.
4. Selecting the ‘Target and Bid’ option on RLSA: There are two kinds of settings under RLSA or the Remarketing
Lists for Search Ads. One is the target and bid option and the other is the Bid
only option. Choosing the Target and bid option over the Bid only option will
make you cut off all the new traffic to your PPC campaign.
5. Not Following Up on the Recent Changes: Whenever you make any kind of important changes to your
account, make sure you schedule a follow-up check as soon as possible. Not
doing so might create damages that might prove quite scary.
Distributed by Web
Brain InfoTech
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor, Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com
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