Common SEO Mistakes You Should Avoid in Doing SEO for Your Website

Search Engine Optimization is vital to any Internet Marketing Campaign. So, it is very necessary to execute this in a right way. A single mistake can destroy your online campaign and your reputation too. There are numerous of SEO myths that it is very difficult to know which is true? But some of SEO myths are 100% true. I have collected some major SEO myths for you which you must avoid to build your online campaign successful.

I can advise you that below are some important points which you should avoid:

1. Purchasing Links: With the help of buying link you will sure get good search positions in a short period of time but with the help of this technique you are creating risk for your website self. Paid links are flagged as spam by Google web spam team. They are taking their eyes on such types of activity and in coming days they will send you a message of penalization to your website. While purchasing links must consider different-different anchor texts.

2. Duplicate Content: Duplicate content is like poison for website. Google bot separates these types of website and take off far away from good search positions. So, always try to use original content with informative topics which help your users to engage with your post or website.

3. In Hurry to Get Page Rank: Page Rank factor totally depends to Google. You need not to work irrelevant to chase page rank. Try to use all ethical SEO terms activities for your website. Once Google will update their page rank algorithm and they found on that time all ethical with quality and informative contents, they must consider your website good and allot good page rank.

4. Blank/Automated Titles: Title Tag is one of the major facts in SEO to gain good search positions. Search engine first read your title tag of web page and consider whole page as same. If you have used a short and very informative title tags then it will be much more easier for search engine to give you good search positions. Do not leave this tag empty or automated. Must place useful title tags for your web page.

5. Flash Design: Design of any website is first impression of website. If your website has good design and all relevant to Google Algorithms then you will sure get good positions. Do not use flash or heavy images for your website. A good loading time of website also have a great value in terms of search engine. So, must try to use a good design with good loading time.

6. Missing ALT Tags: ALT Tags helps to read images of your website/Blog to search engine. A proper optimized image has a great value in Google search results. Must try to use well formatted image to your website. Do not miss this term in your website.

7. Keywords Stuffing: This is one of the common SEO mistakes do by SEO guys. They only use their keywords in web page content and have not any idea about keywords stuffing. First read keywords stuffing factors and then proper optimize your web page content with a good use of keywords.

8. Irrelevant Category: A normal SEO guy works without knowing the value of proper category and irrelevant category. But a professional guy always work with proper category. With the help of proper category you can build a good repo and gain a good search position too while using irrelevant category for your website get a penalize message from Google.

9. Not Updating Sitemaps: Most common SEO mistake is not updating sitemaps for website. Update your sitemap regularly by your admin/FTP panel and also from Google Webmaster Tool too. An updated sitemap helps you in better crawling and indexing of your web pages.

10. 404 Page not Found: 404 error page is an important page of your website. It prevents your users to go outside of your website in case of some TYPO mistake. So, must use a 404 error page for your website.

So, doing SEO is not a big art. Doing SEO with positive approach is a good sign for your website and online reputation. Follow these steps and commit not to do such types of common SEO mistakes for your website.

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English Google Webmaster Central office-hours hangout

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How to Get More Followers On Your LinkedIn Company Page

LinkedIn is a big social media networking website to engage your users. Most of the people have their business account on LinkedIn and they look this networking site more. In short this is a great business networking site where you can join well established business person profiles, most skilled and passionate persons and various high profiled company page. The most interesting is how you will increase your company page followers.

Recently I have surfed lot on Internet for the same and found a great video interview of LinkedIn Senior Content Marketing Manager Jason Miller. He has told in detail in his interview to how to boost up your company page followings.


He has also agreed that it is much more tough job to gain a number of followings or fans to your company page but with help of some key terms people will get engage with your company page over LinkedIn.

Some Key Terms:

1. The most important is awareness towards users. If you will post some quality stuffs over your page then automatically you will get engagement of users. You will have to post informative and quality posts.

2. Try to spread out your company page more and more on web. Keep aware users about your company page.

3. Put a LinkedIn follow button on your website along with other social media websites like Facebook, Twitter, Pinterest, etc.

4. Try to use your company page URLs in your signature of your e-mail, brochure/envelope of your company.

5. Do aware your employee to join the company page and also put the link on their profile.

6. Try to post on most trending topics, hot related to your services.

Do not go for lot of numbers in followings/fans. Just go with how many users are engaging with your posts. Work with quality not with quantity.

Hope this post will help you in increasing your fans/followings to your company page. Feel free to drop your comment below with your questions/comments.

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Know All About On Page Optimization- A Complete Guide

Receiving a good search position in search results is now days not an easiest task for most of the SEO's. A lot of traffic passes through Google to your website and Google is going smarter day by day. So, if you are still with old fashioned algorithms and works then do not hesitate to leave all old memories and keep yourself updated. You will have to follow all Google guidelines and work accordingly to achieve smart search positions in search results.

On Page Optimization is very first step in SEO for any website. This is very important phase of website to optimize properly. Webmasters will have to give higher attention to this phase and optimize website with full SEO guidelines. It is very past ideas to only change Meta Titles and Descriptions of website and you will get good search positions. Now you will have to follow all On Page factors to drive good traffic and achieve good search positions.

I have tried to summarize below major On Page factors of any website for you. You can implement all facts into your website for a better exposure in front of search engines. A well optimized website will help you in increase your CTR(Click Through Rate).

1. Title Tags Optimization: A Title Tag is well enough to describe about your web page. This must be short and informative to identify your business. A Search engine first focuses on Title Tag and Index into their database. So, for this your website will have to more appealing Meta Titles than your competitors to attract search engines as well as your users.

You can add some points in Your Title Tag for better appealing. Like as:
a. Your Business Name/Brand Name.
b. Keywords
c. Toll Free Numbers

2. Meta Description Optimization: A Meta Description for any website which you can not ignore. In Past it was not much important but in this scenario it plays a vitol role in search results. A website meta description must be focused on your services and serviced areas. If this will be informative and appealing then you will automatically get click on your website. If it will be not well written then automatically search engine escapes your website and found others and reach others in good search positions than you.

Some Points must considerable in Meta Descriptions:
a. Your Services.
b. Keywords
c. Your Phone Numbers
d. Your Serviced Area.

3. HTML Tags: Highlight some important terms of your website for your users to keep eyes on all these. For this some HTML tags are very good option. Some HTML tags which are likely used are H1, H2, H3, Bold/Strong, Italics. Search engine gives a high importance to that text which is coded with H1 in web pages. This works as a header of website. So, you need to keep your very highlighted text in H1 to take extra attention of search engines as well as users.

4. Content Optimization: A well optimized web page content is a good sign of content optimization. There is a need to map your web page content with your set up keywords. Keep Keywords Density in your mind and optimize your web page content all around keywords. For this do a good keyword research for your web page and keep in your contents. Overly promotional content will be banned by search engine. So, keep keywords in content in such a way that it better suits to search engine and your users too.

5. Internal Link Optimization: Make a suitable internal linking in your web pages. Use a good anchor text to help users to go to your another web pages of website. Don't use "Click Here", "Find Here", etc phrases for anchor text. Use appropriate anchor text in your website. This will help your users to proper understand about anchor texts and they simply go to other pages by clicking on your anchored text.

6. Image Optimization: If you are using images to your website then must optimize your images with suitable ALT Tags for better indexing of images. Search engine will not read images. They read images by their name which is used with ALT Tags.

7. Search Engine Friendly URLs: A friendly URL also matters lot in SEO. We will have to place a static URL rather of Dynamic URls. A static and friendly URL helps users as well as search engines to know more about your web pages.

With the help of above basic facts of website your website will be optimized in a good way and search engine will definitely give a deep attention to your website. Hope you will have enjoyed this post. If any question feel free to drop a comment below in comment box. I will feel happy to help you with best solutions.

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Top SEO Blogs to Bookmark and Read for Any Update in SEO Market

SEO is never ending process for any website. As long website will live on server as much more work need to get business and traffics to website. In these days all SEO's are tired of Google time to time update. Google algorithmic changes are never ending work coz Google will always fight with spams and low quality works and keep far away those websites which will come in spam and low quality category.

So, in these days it is very necessary to update yourself and work with new strategy and planning. Old techniques are now really old and only decrease your online presence. It's time yo brush up your SEO tactics and work with new approaches. For the same I am here back with some top seo blogs list which will helpful in planning your new strategy for your work. These blogs help you in keep yourself updated in market and always be a leader in industry.

Here are the list of Top SEO Blogs that you should bookmark and read regularly for the latest information on Digital Marketing.

1. MOZ: Original research and White board Friday update keeps this blog on top in list. A great blog for digital marketers to keep themself update with all latest updates.

Website: http://moz.com/blog

2. Search Engine Land: A complete library of all SEO/SEM information. This blog has the main feauture that it presents topic with What/Why/How to, etc words.

Website: http://searchengineland.com/

3. Search Engine Watch: Useful tips and industry analysis of SEO and paid search results.

Website: http://searchenginewatch.com/

4. Occam's Razor: Avinash kaushik is a highly skilled web analytic and digital marketting professional. He is the best selling author for Google Analytic and Digital Marketing.

Website: http://www.kaushik.net/avinash/

5. Search Engine Journal: Great resource for advice, news, tools. A complete blog of SEO and SEM.

Website: http://www.searchenginejournal.com/

6. Matt Cutts Blog: Head of Google webspam team. Always writes blog about latest and useful resources with great insights.

Website: http://www.mattcutts.com/blog/

These all have a great information about SEO, SEM trends and always update you with their posts. Keep bookmark these blogs and read latest posts regularly to enhance your knowledge in this industry.

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A Closer Look to Rich Snippets in SEO and What is Benefit of Using this?

After dismissal of Meta Keywords through Meta Tags by Google, they have launched a new technique to engage users to website and increase your Click Through Rates(CTR).  And the new technique in SEO offered by Google is "Rich Snippets". So, now question is what is "Rich Snippets"?

What is Rich Snippets in SEO?

Rich Snippets are micro data(HTML coded) which has an additional information about your website which helps search engine to display exact results related to search query. Google always prefers a great user experience through search results and for the same they have introduced this great tool to take a great attention to your website from search engines as well as users. Rich Snippets are designed to summarize your web page in an easy way that user won't have any problem in understanding your page. This helps Google to provide an additional information about your web pages. This will help you in engaging your audience to your website.

What is the benefit?

When a user enter their search query in Google then various websites appear into search results. Most of the website appears with authorship images, ratings about website, reviews about website, near by locations, etc. This is the additional information about your website. What appears in search results with your Meta Titles and Descriptions is known as Rich Snippets. This shows your value, trust and most efficient in front of users and when user will see number of good reviews, ratings and trustful images then automatically they will choose your website among various of website listed into search results and must take your services/products. See below image.

Search results with more ratings, images, +1 gives more sense and trust to your user and you will then automatically get a good CTR with your website. A good use of Rich Snippets will help you in following ways:

• Higher rankings in search results
• Better click through rates from search results
• More qualified traffic and better conversion rates 

What displays in search result just under the Meta Title is your meta descriptions of web pages. Meta Descriptions are sometimes also known as normal snippets. Now what is under your normal snippets with some addition information about website is called Rich Snippets.

A company which delivers always a quality content to web, there is a great way to markup their content and increase their author rank. Google provides author rank to all authors as per their quality and informative content. So, don't be in hurry, be calm and use rich snippets and mark up your content for a great online presence.

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How to Optimize Your Blogs and Get Visitors with Blogs?

Blogging is really one of the great activity to engage your customers and helps them by posting informative and quality posts using images, info-graphics, videos. To engage your audience it is very important to update your blog time to time. Always try to write on those topics which are most searchable or most trendy. When you avail a unique and informative post to your audience then you will automatically receive likes, shares and comments from them.

It is very necessary that your blog should be properly optimized to take attention of top search engines like Yahoo, Google and Bing. Apart of informative blog post your blog must have an eye-catchy design, a well sidebars, a good blogrolls, social media sections. This will help you in drive a good amount of traffics to your blog. Below are some ways to drive organic traffics with Blog:

1. Internal Linking: An internal linking is a hyperlink which interacts with your inner pages or other blogs post. If you are writing any blog post and there comes a word on which you have written blog post earlier then must try to make interlinking/hyperlink to that specific word. This will help your user to know more about that specific word and you will then automatically get a new visit to your old blog post.

2. Side Bars: Sidebars are really a great way to quick interact with your old posts. You will have to choose most popular words and make hyperlink on that word. Place popular blog post, new blog post, popular titles, most searchable posts in your sidebars for quick interaction. This will increase your blog popularity and you will get all time new visitors to your blog.

3. Use Anchor Text Wisely: Anchor text is quickly clickable text in your blog content. So, try to use anchor text wisely in your blog post. A well hyper-linked text tells a great way of your blogging and make you a good blogger in front of others.Don't try to make lot of hyperlinking into your blog post. This will ruin your hard effort and you will loose audience then. So, must try to use anchor text wisely in your blog post.

4. Optimize Images: As we all know that Google won't read images directly. They know images by their ALT Tags. So, when you are going to use images in your blog post, must use ALT tags and give a proper name to your image. A good image name works lot in search results and you will go automatically in good search results.

5. Use Long Tail Keywords: Always try to use long tail keywords for your blog post. A long tail key phrases helps you lot in receive visits and attracts your audience. Most people use five to seven words key phrases for a specific search  or detailed overview. If your blog content has long tail keywords then you will get a good search results and take organic visits to your blog.

So, overall a good way of blogging is really very helpful way to drive traffics and engage audience, Follow all techniques for your blog post and receive good amount of traffics to your blog.

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A Big Question: How to Improve Your Website Domain Authority?

Domain Authority is a big metrics to identify your website importance. This is a tool developed by Moz to measure any website importance. It plays a great role to receive attention of users as well as search engines. As high your domain authority maximum chances to get traffic and higher ranking in search results.

It is a big question in all SEO’s mind that how to improve domain authority? Is this really a big question? I think NO. With the help of your little effort you can do it easily. No matter, I will help you in this work. I will guide you through this blog post that how you can achieve good domain authority. At this time some websites are on Internet which has domain authority of 100 like if you will check facebook.com, twitter.com, Wikipedia.org, adobe.com, google.com, etc. You need not to worry. Be calm and patient, you will sure achieve the maximum number (100) one day. You will have to do some action for the same.

Domain authority depends on lots of factors. Most of the important is from how many websites you are getting back links and how often important and authorities those links are? You need to check all links manually and list up all bad links in a separate text file (Notepad). Most authorized back links you have maximum chances to improve your domain authority.

Below are some points which will also help you in increase domain authority:

Check Website with Technical SEO: First check that your website is free from all SEO errors or not? To get a good domain authority it is very necessary to get rid of all SEO errors like robots, site structure, navigation, URL structures, sitemaps, Meta tags, etc. You will have to check every section of website with all SEO factors and fix all possible errors from website.

Publish Quality Contents: You will have to add a blog/news section on website and will have to update blogs/news on every 1-2 days with a high quality and informative contents which will engage customers. The second option is that post a high quality web page content which has all information what a user wants into any website. This will help search engines as well as users to interact with your website. Always post contents with number of interlinings. Interlinings helps search engines to crawl all pages and users to gain more information related to that keyword. Use only authentic internal linking not a fake.

Remove Toxic Links: Always check webmaster tools account of website and identify good and bad links of website. Remove toxic links as early as possible.

Great Social Media Presence: When you post something on social media websites then on that time you have one thing in mind that multiple users did like, comment and re-share your post. How this will happen if you will not post in a great way. So, learn some basic and necessary tips before posting on social media. When you leave your website URL into social media websites then there become a numerous of chances to attract customers to website. If you get success in this sure your website will have a good amount of traffic in shortest period of time and your domain authority will improve.

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Check Your Website Whether Hit by Google or Something Else?

When someone got a big drop in traffic of website, they think that website is hit by Google but according to me this is not true. There can be several issues of dropping traffic on website. Really Google Hit is one of them but this is not all around in dropping traffic. In this post I will let you update with all factors of dropping traffic to website.

Has Your Website really been Hit by Google?

If you think website been hit by any update of Google then first go through analytic account of website, Check traffic details of website. You can check month by month traffic to website. Note all your traffic details month by month. There you can see the date of traffic drop. After that check Google Algorithmic update history. Moz offers Google Algorithmic update History Page by which you can review all algorithmic update of Google. Now check again your traffic drop date and search again in moz algorithmic update page that on that day what update has done by Google? Now you have a clear understanding about the damage. Now search what to take action to repair damage of website and do accordingly.

Additionally if you have suspect about spammy links to website or any notification from Google then must check Google Webmaster account of website. With the help of Google Webmaster account of website you can track each activities of website in a clear way. Actually Google webmaster account displays same data what Google actually reads about your website. Check message section first to your webmaster account and see that any message from Google team is available there or not? If yes then review once and take immediate action accordingly. To check spammy links to website must check “Links to Your Site” section of webmaster account and download all back links to your website. You will have to check one by one each link manually and list up all spam links for Google disavow.

Some Other reasons to drop traffic:

Misusing Robots File: Robots file always play a key role in your website and pages caching, crawling and indexing. Sometimes most of the guys have not well known understanding about robots file and they do some major mistake in robots file. And the result directly reflects to website and website goes in trouble in caching, crawling and indexing by search engines. Use always robots.txt file on server with a better understanding coz a little mistake in robots file will destroy your website. Always first check links, pages or folders before make it disallow in robots.txt file.

301 Redirection: Don’t miss your website to go for 301 redirection. With WWW and without WWW both have different aspects and different ways to displaying results in search engines. Google considers both as a separate website and displays separately. By this your whole website goes duplicate with contents and links. So, must use proper 301 redirection code to website to move permanently.

SEO as ongoing campaign: I have seen most of the guy invest one time investment with website SEO. This is a big drawback in dropping traffic too on website. SEO is long lasting process and always ongoing investment. You will have to invest regularly for your website SEO and sure day by day you will get improvement in traffic not decrease in traffic. So, choice is in your hand. I must suggest you to please go with ongoing investment. Don’t stop.

So, now my conclusion is that not always blame algorithmic update and misguide your client. Go through the real issue with website and must fix accordingly.

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Google Webmaster Guidelines for Fresher’s and Experts

Google Webmaster Tool is very essential and great tool provided by Google to manage your website and activities. In my last post I had updated with basic summary about webmaster uses in maximizing seo campaign. In this post I will let you update with every tools of webmaster account.

Site Dashboard: In dashboard you can find all activities of website at a single place. Like if your website has any new messages, crawl errors, queries, impressions, clicks, sitemaps, etc. All at one place in dashboard.

Site Messages: In site message you will find all messages related to your website. Like if you have linked up Google Analytic property to your website, any UN-natural links messages to your website, geographical setting messages, etc.

Search Appearance:

    a.       Structured Data: This gives you a list of each type of structured data found on website. Like number of URLs on website that contains such types of data, total number of that type of data items, errors of data types.

   b.      Data Highlighter: This tool teaches Google about the pattern of your structured data on website. If you use Data Highlighter for website then Google displays your website in new ways in search results. This tool can only access those pages of website which has recently crawled by Google.

   c.       HTML Improvements: This tool displays HTML errors of website like Duplicate Titles, Descriptions, Short Titles, Descriptions, Non Indexable contents. This will not affect your website crawling, caching and indexing but essential to fix these errors in earliest time.

   
d.      Sitelinks: Sitelinks are those pages of your website which Google considers useful pages and a good weightage page in website. At the moment this is automatically created and displays with your website in search results.

Search Traffic:

   a.       Search Queries: Search queries displays the returned pages of your website with a given query. This shows a graph along with query, impressions, clicks, CTR and average positions.

   b.      Links to Your Site: This shows the links that Googlebot discovered during crawling and indexing of website. It also displays the most linked pages of your website.

   c.       Internal Links: This displays web pages with most of internal linking.

   d.      Manual Links:  This displays a manual action needed for website. It comes then when Google found any spammy activities for your website. When you will have to do manual action then you will get automatically a message from Google team in your site messages tool in webmaster account.

Google Index:

   a.       Index Status: This tool displays stats about indexing of your website by Google. Check your index status and if found any problem then must check your website manually.

   b.      Content Keywords: This tool displays most significant keywords linking with website. Check all your linked keywords and if found any un-natural keywords then must take action immediate.

   c.       Remove URLs: If you want to urgently remove any web URL from search results then use this tool to remove permanently from search results. Use this tool very carefully coz this will not delete your pages from webmaster but also from the search results of Google.

Crawl:

   a.       Crawl errors: This tool displays those web pages of website which is not properly crawled by Google. It means that Googlebot has faced problem in crawling this page.

   b.      Crawl Stats: This tool provides you information about Googlebot activities on your website.

   c.       Fetch as Google: This tool uses then when you find that Google doesn’t crawl your website properly like if you have added something in website and need to crawl immediate then you can fetch that web page or full website as fetch as Google.

   d.      Blocked URLs: This tool displays those lists of pages which Google has not crawled due to restrictions of using robots.txt.

   e.      Sitemaps: This tells Google about your website. This contains XML sitemap and tells Google all about your website and web pages.

f.        URL Parameters: Googles gives you this tool to handle duplicate URLs and contents. When your website has duplicate URls then Google takes all in cluster and analyze well to display which URls in search results. With this tool you can tell all about your duplicate URLs to Google.

Security Issues: This tool displays a security error about your website when your website is malware attacked. This gives a way to prevent website from malware issue and request reconsideration.

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