Why is a Content and SEO Analysis Tool required?
It is necessary to measure different aspects of the text and
analyze the content for optimum results. There are tools, which can measure
several aspects of the text even when you are writing. This can be done even in
real time so that receiving feedback is possible while the process of writing
is going on. Content writers can use these tools and avail great assistance for developing
better SEO content. The features of Content and SEO analysis tool are
discussed below so that a good content developer may be benefited from it.
Using Content and SEO Analysis Tools for better
Internet Marketing
Content is very important for any website. It has to be
directional, focused, SEO oriented and right in many ways. To measure whether
the Content is right or not, there are certain tools, which can measure the
compatibility of the content in terms of SEO. These tools not only help you in
measuring, but also to perform better. Even search engines like Google make use
of such tools to identify, index and analyze various sites and their content.
The Features
# Content Analysis Tab
This is one of the two tabs in the Content and SEO analysis
tools. It can do six readability checks, which are:
1.
Length of the sentence
2.
Length of the paragraph
3.
Subheadings presence and
distribution
4.
Passive voice presence
5.
Transition words
presence
6.
Ease of reading
If the text is readable, if it is good enough- then it will be
shown with a green bullet.
# SEO Analysis Tab
SEO Tab is the second tab of the tool. It contains the snippet
editor, where the focus keyword and SEO checks can be entered for analysis. A
Meta description can be formulated with the help of the snippet editor. This
Meta Description should contain short description representing the main topic
of the page. Keeping the Meta Description suitable to the search engines is
very important. It should contain the probable search terms that people may use
to search on the engines. Google picks such Meta descriptions and shows below
the URL of your site when users search using the search terms.
This works in this way- the SEO Analysis tab checks for the
availability of the focus or primary keyword in the TITLE of the page, in the
HEADING, in the URL, inside the CONTENT of the article, in the META
DESCRIPTION, in the ALT TAG of all the images. The SEO Analysis also keeps
checking the links and images inserted in the article. Total number of words
and the usage of the focus/primary keyword in the article are also checked by
the plugin. There are also other options like checking the usage of a
particular focus keyword on other pages of your website. This is indeed a good
step to prevent using excess of primary keywords on secondary pages of your
website. When a writer starts following the tips mentioned above and utilizes
those to create SEO-friendly text, then the tool signifies the same with an
approving green bullet.
Content vs. SEO
One significant aspect of this Content and SEO Analysis tool is
that it always gives first priority to the Content part! It means, it is a
writer’s best friend for writing an excellent article. This helps a content
writer to develop, structure and create a highly readable and likeable text.
First, the readability question has to be addressed and a complete, full
fledged article has to be written before going into the SEO optimization part. So first, pick your primary focus keywords and
write the article properly.
A few important steps for optimizing your website
text:
1. There are two ways of writing your article. You can start writing on the WordPress backend or
write on a notepad or a MS Word doc file or any other text editor. However, you
should keep in mind that while copying the text into the WordPress backend, you
should not copy the layout of it. The layout has to be adapted in the backend
itself. This is to save yourself from any confusion that may arise from layout
problems at two different platforms. Working on the WordPress may require some
practice or experience. But it is not rocket science and needs only a few days
of learning.
2. What can be a better option for a content writer
if the readability is scored by this tool? This will help in real-time assessment of any
content. The tool not only analyses, but also gives score based on the
readability quotient. It means, if the green bullet is shown by the tool- then
the content is highly readable; but if there are orange or red bullets; then
you should rework on the content to improve the readability. Such content
checking should be taken seriously so that the readers may be given something
useful to be read.
3. A content writer has to know how to fix problems
and how to improve the content. The improvement has to be based on the suggestions
of the Content Analysis tool. You will be able to see the sentences that need
improvement. You can rewrite them. Long sentences should be divided into smaller
and simpler sentences, big paragraphs should be converted into short ones. This
helps readers not to lose focus and complete reading the entire article.
4. SEO Analysis should begin only after you have
tested and worked on improving the readability of the content. In the SEO Analysis step, you have to enter your
primary keywords in the appropriate sections of the SEO Meta box. The focus
keyword should be something that you have found and chosen after proper keyword
research, and also which you want to be counted while indexing your website in
the search engine results.
5. Do not neglect the content in the Meta
Description. Google generally picks up the Meta Description and puts it below
the URL of the page that has been searched for. So it should clearly describe your blog, article or
the write up. It should also contain the complete focus keyword. This is
necessary both for improving your rankings as well as picking up your website
in the Search Results. The Meta Description should be limited to the specific
number of words that can be shown in the search results. If it is too long,
then it would not show up completely in the search results.
There are other practical tips as well to improve
your content writing or copy writing for your website or blog.
We shall discuss about those SEO-friendly tips in another article, soon!
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