How to effectively market your business using web design and PPC services

If you want your business to register any meaningful measure of growth, you have to be concerned about marketing it as much as you can. It is very important to always look out for any reliable business promotion strategies and techniques that you can use to alert the members of the general public to your business. The better are your business promotion methods, the better will be your marketing results and subsequently the more growth your business will register. Today, there are numerous marketing tools that are very effective for promoting a business. In particular, the internet is associated with great marketing tools such as SEO and email marketing. However, there are other reliable internet marketing tools such as PPC and web design. Perhaps you are wondering how best PPC and web design can be used to market your business, consider the information highlighted in the passage. 

Use of social networking sites

The use of social networking sites is one of the major ways in which you can market your business using PPC and web design. Although it often appears complex, it is actually very simple and straight forward to achieve this. The most important thing is to have a link which is supposed to redirect anyone who clicks on it to your platform for marketing. This can be your business website or any online marketing platform that you use. Once the page visitor has been redirected to the platform where you market your products and services, one will be able to learn about your business. This method is preferred to several other marketing methods because social networking sites play host to many members. Therefore, they are perfect platforms for PPC marketing. This explains why many providers of PPC services India are interested in using social networking sites for the promotion of business using PPC services. 

Use of email marketing

The use of email marketing is another reliable way to market products and services using PPC services and web design. In most cases, it is usually vital to insert links in mails sent to targeted customers. This is one of the most reliable ways to market any product or service using email marketing. You can realise great marketing results if you insert certain links in emails. Email recipients can actually learn about your business once they have clicked on certain links imbedded in emails. This method works for marketing techniques that are associated with both web design and PPC. 

The use of blogs and other publishing sites

In PPC marketing, publishers play a huge role in providing a platform for marketing products and services. A publishing site contains content that attracts customers from all walks of life. Creation of a business website may be appropriate to achieve great marketing results. For example, a web design company India may come up with a business website and embed its address in a certain link placed on a publishing site. Every click will attract page visitors to the business website.

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

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Google Rolls out New Update to the General Webmasters Guidelines

General guidelines in the Webmaster Guidelines by Google are the first thing considered by the webmasters around the world. With these guidelines, the webmasters can easily understand the do’s and don’ts of the SEO practices and take their decisions accordingly. Focussing on the general guidelines regarding the quality of web pages and website, the new update tells webmasters ways to help Google find web pages, what they are about, steps to make web pages suitable for the website visitors. 

Making changes in the first section of Guidelines, Google switched

“Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines.””

To

“Following the General Guidelines below will help Google find, index, and rank your site. We strongly encourage you to pay very close attention to the Quality Guidelines below…”

You can see the significant change made in this one.

Although, Google has not made any significant change in the content of Do’s and Don’ts but they did tried to refresh the introductory part as well as adding lots of examples. This will definitely help the webmasters to understand the content of the guidelines very well.

Here is the before and After Screenshot of the guidelines page. You can have a look and understand the changes very well:

Before:

After:

 

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Top 5 SEO Tools to Boost Your Content Marketing

When it comes to the online world, content has been and will always be the king. Content marketing is the way to go when it comes to promoting your business, increasing your visibility and improving your sales. However, there are certain things you need to keep in mind apart from creating the actual content. The SEO tools presented here can help you improve your content marketing tactics and achieve a better position for your business to grow. Majority of these tools are used by a good number of SEO agency India companies:

Squirrly: This is a WordPress SEO plugin that will let you do some research for your keywords without having to leave the post editor. This is one of the best tools for writing human friendly as well as SEO friendly content. Not only does this optimize your content, it also helps you measure the success of your optimized content. Squirrly helps you find the keywords that your competitors are using, based on what keyword you have entered. It also shows you the trending phrases that you can use in your content.

Google Keyword Planner: This tool is associated mainly with SEO and PPC. However, you can definitely make use of it to improve your content marketing tactic. This is probably one of those few tools that are used on regular basis by majority of SEO agency India companies. This tool offers three features that could be relevant to you as a content marketer: 

      Searching for ad group ideas and keywords: Once you type in a word in the search bar of this tool, you will find new keywords that are relevant. From these keywords you can get ideas that you can use in your content.

     Examining the popularity of a list of keywords: This feature will give you stats such as the level of competition of a particular keyword and average monthly searches. These stats will help you in deciding on the right keywords if you want to improve the effectiveness of content marketing. 

    Multiplying keyword lists for finding new keywords: This feature can help you come up with combinations of new keywords. In order to do this, you should enter your keywords within various columns. You can even pick out long tail keywords that might create wonders to your content marketing strategy. 

Google Trends: This is a tool that tells you where people search for keywords and how they do it. This will not only tell you about the right keyword to use, but also the right regions to target. There are many features that can help you here and they include:

      ·         Top Charts

      ·         Trending searches

      ·         Google Correlate

      ·         Explore

      ·         Trending on YouTube

Ahrefs Content Explorer: In order to create excellent content, you need to check out the best shared content based on your niche and then reproduce the same following the same structure. This tool can help you in discovering top-performing content depending on social sharing, finding the perfect keywords to make use of in your content and in crafting your content in the right way. In order to do this all you need to do is type in your keywords inside the search bar of this tool and press enter to get a list of top-shared content that is relevant to those keywords.

Google Analytics: This tool is more into measuring the ROI of the content that you create. It also helps other aspects such as targeting, brainstorming, optimizing and testing. It will help you find out the kind of content that your visitors would like and give them what they need. 

You will find many more such tools if you do a bit of research. However, it is important to know how to make the best use of these tools to optimize your content marketing strategies.

Related Posts:

Online Marketing And Content: The Latest Trend

How to Engage Users with Effective Content Writing and SMO?

How to Optimize Your Blogs and Get Visitors with Blogs?

SEO Writers Must Know About Hummingbird Update and Need to Perform

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

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The Hidden Power of Nofollow Links

After putting in a lot of hard work in getting link to your website on a web page when a no follow tag is mentioned against it, nothing seems to be as bad as this. For an SEO, it is a nightmare, a sheer waste of his time and effort. For those who are not aware of NoFollow links, it is a way to tell the search engine to ignore the link and move on.

When link is mentioned in NoFollow tag, it becomes redundant for the SEOs. It was started with an aim for preventing black hat spamming which is quite normal these days. But for SEOs who are expecting to have link juice from these links put up on web pages NoFollow tag might not be that bad. Here is why, 

     Use it as endorsement: Even if the web page mentioned your link as NoFollow, it can still work as an endorsement for your site or page. All the readers going through that blog or website consider the link as something very important, worthy of being mentioned on the site. They will click on it for sure, helping your ahead. 

     Referral traffic: When a website or blog mentions you in forum or social media, all the links are NoFollow but the referral value, the word of mouth value adds to your content bringing in more traffic.

        Domino effect of links: Often when one link is shared on one site, it can also appear on other places as reference or shares. A person reading a page tends to click on the link mentioned on that page and so on connecting links to links. This will make your link worthy highlighting it as a connected content to the previous search. 

NoFollow links or tags can work amazingly for bringing in new traffic, improving your ranking. If you have bagged few NoFollow links, do not worry. They are good too.

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

Read More