Some marketers
believe that most people carry around their desktops with them whenever they
go. Well, this can’t be true right? How can a smart guy who is into online
marketing for a while believe in such ridiculous thing? Well, guess what, this
could be the only reason why ‘some’ adwords specialists still tend to ignore
when it comes to serving the ad copies to the users who are using mobile
devices.
Mobile has become
ubiquitous these days. People in fact are always switching between multiple
devices to be able to stay connected to the web and that means, if you are
ignoring mobile PPC, you are making a serious mistake. Here in this article, we
are going to explain why we should be
focusing more Mobile PPC –
Targeting International Audience
If you check Google
Analytics Report of your website, you will come to realize the fact that
majority of conversion are still happening from the desktop users. But the
scenario changes drastically when you are checking the conversion report of a
website that gets traffic mainly from developed world. You will find that a
significant percentage of the total number of conversion is happening from
mobile devices instead.
However, it is not at all surprising given the fact
that in developed countries more and more people are using hi-end mobile
devices and hi-speed net connection that enable them to browse the web faster
and effortlessly. So, if the majority of your targeting audiences are located
in the USA, the UK or any other developed countries, you need to make sure that
you serving your ads to the mobile users too. In fact, the situation is
changing in emerging markets like India, China, Brazil and some African
countries like Kenya, South Africa, Ghana, and Botswana etc where an increasing
number of people are using hi-end mobile devices to browse the web.
So, don’t ignore
these prospective customers. So, if you are running a business from any of
those countries, you just need to get in touch with a PPC company in India to get started in case you don’t have the required set of
skills.
Click to Call Function
Since Adwords has included a function name – Click to call that enabled mobile to call directly from their handsets, it
has opened a window of opportunity for the marketers. BIA/Kelsey study shows
that a whopping 65 percentage of marketers put their trust on this Feature as
they believe that Click to Call option helps them convert more people.
Wondering why does
this happen? Well then try to imagine the journey of a desktop user. First he sees your adwords ads > clicks
on it > lands on the landing page > clicks on the Call to Action button
>gets redirected to Contact Us page > Fills out all the information >
Clicks on the Submit button.
This is clearly a
long journey and the chances are quite high that a vast majority of such users
might end up changing their mind midway and eventually leave the website. Probably
this is the reason why desktop based landing page has such a low conversion
rate just around 3%.
This is the reason
why the Click to Call feature can be the game changer. The users would not have
to visit the landing page. They will see the ad and if they like, they will
just call the business right from their mobile device. Simple and convenient.
Promote Your App
Mobile PPC is
absolutely important for promoting your company’s app. You simply will not gain
anything if you are serving an ad that encourages users to download a mobile
app. Just think this way. Desktop users will click on that add only to find
that they need to type a long URL in their mobile browser to be able to
download that app. This is super irritating from a user’s stand point. So, if
you are trying to promote your mobile app, the bottom-line is you need to start
targeting the mobile users via Mobile PPC. Try to find a reliable PPC company
in India who is well versed with
different aspects of Mobile PPC and you will see a steady increase in the
number of download of your mobile app.
Everything Has Changed
Search Landscape has
changed massively in the past few years. An increasing number of people are now
using tablets, iPhone etc to do their daily works and to browse the web. So, if
you are not targeting these people, you will not be able to increase the
revenue of your business organization. Moreover, mobile search volume has
already surpassed the desktop search volume and that means, marketing
opportunities have moved to the mobile landscape already. So if you are still
ignoring the importance of Mobile PPC, you will be missing out on opportunities
that could have been knocking at your door otherwise.
Don’t worry if you
don’t know how to kickstart a mobile PPC campaign because there are many marketing
companies offering PPC management services in India. You can call us directly in that case and we will help
you to get started.
