The appeal of your website may get badly affected by the bounce rate of your website, if you fail to do something about it. Although this is more common with publishers’ sites and blogs, it could quite happen to any website. Bounce rates are not actually exit rates. They tell you how many people left your website without having a look at the other pages of your website or without taking the action that you wanted them to take. This measure tells you how long people stick to your website before leaving it and this definitely talks about the success of your website. You need to make sure users spend at least ten minutes of their time on your webpage before they actually leave your site. In order to do this, these are a few steps you need to take:
Ensure your web pages do not take too much time to load: Ideally
your web page should load within 3 seconds of clicking on your link else your
visitors may just get bored. You should make sure your web page opens quickly
on mobiles, tablets and iPads too, apart from just the desktop. Some digital
marketing companies have included it within their affordable SEO packages so that they can help the website owners gain
more customers.
Provide maximum information to your visitors: When people search, it is information that
they want and if your site will not give the information that they require,
they will abandon your site almost immediately.
Try to avoid too many popups or annoying ads: Unless these popups or ads provide the exact
information that your visitors are looking for, there is no point including
them on your website. In fact unwanted pop-ups or click-ads can make your site
seem like spam.
Make use of Internal Links: Internal
linking is not just a good SEO tactic, but it also helps people stick to your
webpage for longer. Make sure these links point to interesting articles that
are very much relevant to the content on your website. This will help in
reducing the bounce rates and make the visitors hang on to your website for
longer.
Be careful while using external links:
Adding external links too early in your posts and not letting these links open
in new windows can increase your bounce rates. Though link building has always
been a part of affordable SEO packages, marketers need to be
extra cautious when it comes to adding external links from their websites.
Avoid pagination as much as possible: Although
this looks like a tactic to reduce your bounce rates, you may end up annoying
your users if you adopt pagination. People do not mind scrolling so essentially
there is no need for pagination.
Impressive Site design: The
expectations of the users when they visit your site must be fulfilled through
your site design. Bad web design can make your visitors leave your website
immediately even if you have managed to boost the traffic to your website
through PPCs and Tweets.
Formatting your Articles:
When people look for information they also expect the information to be
presented to them in a neat format. Try to use catchy headings, clear
sub-headings, images, charts and bullet points. When you provide key stats try
using bold text. This way even if your article is long people don’t mind reading
them till the end.
Mobile-friendly pages: In
today’s world when most people prefer to use their mobile phones for
everything, it is important to make your website mobile-friendly.
These are just a few steps that can help you
in reducing the bounce rates to your websites. With time, you may have to
change your tactics according to the demands and expectations of the users.
Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain
InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor,
Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com
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