As
you start making your goals for the New Year, have a look at these digital
marketing trends which are going to take over the online world in 2016. If you intend to enjoy that competitive edge
this year, you will have to think about adopting some of these trends:
Social Ads
There
is going to be a remarkable increase in Online advertising this year. Digital
ad spend has grown by 17.2% so far. It is going to grow by 13.5% this year and
by 2017 it would have even surpassed the television. It is time you started
making use of social platforms such as Facebook, Twitter, Pinterest and
Instagram to engage with your target audience and promote your business in the
online world. Action-oriented ad formats are the way to go. Make maximum use of
Facebook Click-to-Website ads and Twitter Lead Generation ads and prompt people
to take the action that you want them to take and therefore, it is no wonder
why digital marketing companies are including social ads into their SEO packages so that their clients marketing campaign gain
some edge.
Facebook Messenger for Business
Facebook
launched its Messenger for Business in March 2015. This was mainly an extension
of the messenger system that all of us use to keep in touch with our friends,
family members and acquaintances, optimized for B2B and B2C conversations. The
40% growth that Facebook Messenger has achieved over the past one year has
proved that businesses are going to see a lot of benefit from this new version.
This can help you offer personalized interactions through customer service,
keep you customers updated about the status of their orders and send push
notifications whenever you have a new promotional offer coming up. You can even
install it on your website as a live-chat box.
Podcasts
Most
Americans listen to podcasts at least six times a week. Try to zero in on a few
popular podcast programs such as “Wait Wait… Don’t tell me” and TED Radio Hour
and leverage your ad space on them. In fact some of the big brands such as
Netflix and GE have even launched their very own podcast productions that are
slowly gaining popularity.
Native Advertising
During
a time where ad blockers can rip your advertising goals to shreds, native
advertising can work like a boon. Native ads generally appear, read and even
feel like informational or non-promotional content, which is why ad blockers
may not actually block their display. This is where you can benefit by making
native advertising an important part of your online or digital marketing
campaign in 2016. Don’t forget to include in your overall seo packages to get the desired impacts.
Personalized PPC
The
internet today has more information about you than any of your close
acquaintances. So far PPC was all about using the right keywords. However, this
may not really work anymore, looking at all the irrelevant site visits and
clicks this strategy is generating. Unless you come up with a flawless keyword
strategy, you might end up spending too much on PPC. What you need to do in
2016 is to extract information about your users from Google and use it to
personalize your PPC campaign for your audience. This you can do through the
Customer Match system that Google launched during September 2015. You will find
this even on Twitter and Facebook. It is all about connecting with the right
people at the right time with the right messages.
The
digital space is going to grow and innovate, amazing your minds all the time.
The above trends can help you use this space in the best way possible
throughout 2016.
Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain
InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor,
Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com
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