How to Do SEO in Current Scenario?

Google has changed itself very much. It is not so much difficult to look at first on Google updates like Panda, Penguine and Hummingbird update. After deep analysis and reading we found that Panda teaches us to become a good writer and researchers, Penguine teaches us that how to create quality back links for website and Hummingbird update teaches us how to use conversational query in your content.

All updates teach us now to forget all old techniques and become a quality SEO. Now you have to always build quality contents than your competitors to reach on top Google search results. 

Now keywords research has become most important terms in SEO. It has become very important that which types of keyword you choose for website. Choose long tail keywords first. Do not go for short keywords phrases. Use long tail keywords for your website and build quality back links then.

Doing On Page optimization in better way is now very important. You have to now focus on all on page terms. In past people usually update meta tags and forget all other points but now scenario is very much changed and you have to focus on all on page terms like Meta Tags, Sitemaps, H1, H2, Bold, ALT Tags, Internal linking to website, etc. You have to now do on page optimization with a hard effort and in proper way.

After that off page optimizationcomes. Now build back links with quality websites. Do not go for low quality back links. This will harm your website and if you continuously build these types of back links then Google will penalize your website in coming days. Always check your back links with Google Webmaster tools and check always your back links that whether it is of quality or not.

Engage yourself too much now on social media. Social presence has become Vitol now in SEO. Produce quality back links to your followers and get engage yourself with your followers. Search what types of post your followers want and produce time to time quality post in between your followers. Use relevant community and help your visitors to learn lot with your post.

So, finally I want to tell you that use your brain now and do SEO with your brain.

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Protect Your Website with Future Penalties

It is very important now days to protect your website with Google Penalties. If you follow the terms and conditions, algorithms of Google then your website is safe in their nature but if you go for any vulnerable activities then it will take no any time to reach Google penalization message to your website in Google Webmaster Account.

Review following points to avoid penalties:

1. Watch your Back   Links: You are doing so many SEO activities for your website to create quality back links for website but sometime irrelevant back links created by you unknowingly by choosing irrelevant websites of blogs, forums, comments, directory or bookmarking. Rarest of the rare case it will happen that your competitors buy some bad links for you or submit your websites in spam websites. So, the final outcome is that check your back links by week by week and monitor all your back links by downloading it from your webmaster account.

   2. Be Aware in Submission: Always keep yourself aware before submitting a link on web. Your single click will change the behavior of website. So, be conscious before submitting a single link on web. Review your all data carefully specially your category and then submit your website links on web.

    3 .  Try to Use always Quality Websites: Now day’s quantity does not matter for your website ranking. Now it needs that how much quality in your work. So, always try to use Quality websites for your submission. Quality websites means the website which has good Page Rank, Domain Authority, Page Authority, Time to Time Cache, number of websites and users, etc.

    4 . Always Aware with Your Strategies: Prepare a detailed plan before working on the website. Keep aware your team members with this. If your team member is working on any website then do not feel shy and keep tracking all activities on website. Exclude following points from your strategies. This will harm your website and penalize too.

      ·         Low Quality Article, Directory, Bookmarking, Social Media Sites.

      ·         Back Links from Spam Blog Commenting.

      ·         Forum Signatures

      ·         Link from Banned IPs

      ·         Paid Links

      ·         Links for malware websites

      ·         Links from Irrelevant websites

      ·         Links from irrelevant language websites

      ·         Links from Content scrapper websites

    5. Keep Away from Link Exchange: Do not go in hurry in link exchange. Do not distribute links to your partners from your website. This is spam in nature of search engine. So, go far away from this spam technique.

    6.  Generate only Fresh and Informative Content: Google hates duplicate content. So, never try to use duplicate content. Check on a regular interval of time your content by the tool copyscape.com. Make sure always that your content is fresh, informative and with the right amount of keywords.

    7.  Choose Right Service Provider: Do not go in hurry with service provider. Do not go to that service provider which has a number of hosting websites. Go always to that service provider who assures you from tight security, Malware attacks, Down Side websites, etc. 

     So, I recommend you all that check your webmaster tools time to time and keep your website fresh.

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