Content
marketers love to use various forms of content - instructional videos, white
papers, blog posts, webinars, and e-books. But this is not all. New content
formats are arriving along with new technologies all the time. Marketers,
therefore, need to constantly adjust with the new content marketing trends. So,
without wasting any time, let’s just explore the most important content
marketing trends we need to look out for in the year 2017:
1)
Storytelling
Storytelling is going to become an integral part of your each
and every content marketing effort in 2017. So, do not create content just for
the sake of creation! Instead, engage your target audience with a story
revolving around your brand. This will not only help you to establish a steady
relationship with your consumers but will also take your content marketing
efforts to a whole new level.
2)
Live Streaming
The
popularity of live streaming is only going to increase in 2017. Therefore,
SnapChat, Facebook Live, and YouTube Live will keep the content marketers more
than busy throughout the year. Their user-friendly platforms will provide the
perfect foil for launching product related events, tutorials, tours, and of
course product briefings.
The
presence of recorded video and the role that it plays will still continue in
the middle of all this, but its influence over the consumers will reduce to a
great extent.
3)
Virtual Reality
Virtual
reality related technology will reach a new high in 2017. In fact, some of the
organizations have already started using VR technology in order to promote
their premium products. For example, North Face (an organization for outdoor
clothing). This company has successfully used the technology to showcase its
products. Although quite expensive at the moment, VR still has all the
potential to become a very powerful medium at the hands of content marketers
for various types of services and products in 2017 and beyond. However, because
of its expensive nature, there’s every possibility that medium and small-sized
businesses won’t be able to use it in 2017.
4)
Native Advertising
Native
advertising is all set to replace push advertising! In this context, it’s
important to mention that the year 2016 was dominated by ad blockers. And this
trend is likely to continue in 2017 as well. However, there was a time when all
forms of online advertising such as pop-unders, paid ads, pop-ups, and banners
dominated the world of internet. But for the general internet users, it proved
to be an extremely unnecessary distraction. Many people still argue that page
views dropped significantly as a result of excessive online distraction. The
business of content marketing suffered due to this as well. However, online advertising is not going away just like that.
Instead, it’s going to evolve in 2017.
5)
Rebirth of Email Newsletters
Email
newsletters have always been an important tool in the hands of B2B marketers.
Content marketers also love to share valuable business information with their
clients through email newsletters. Now, if you were thinking about newsletters,
or even a slightly different type of newsletter, then the year 2017 is all
probably going to be a very good time for it. This is mainly because open rates
for email have gone up considerably in recent times. So, the buzz of an email
death doing the rounds in the past four to five years is not happening in 2017.
Instead, you can bank on it.
6)
Influencer Marketing
Influencer
marketing is definitely going to be a big thing in 2017. So, content marketers
can bank on it as well. However, please be careful at the time of selecting
your influencers. For instance, always verify their activity level and
legitimate reach capacity before making your final decision.
7)
Interactive Content
Finally,
the popularity of interactive content is going to increase by leaps and bounds
in 2017. So, keeping this in mind, the content marketers must put their focus
towards interactive presentations or quizzes which are bound to catch the
attention of the web visitors.
Contact us today to know more about our Content Writing Services
Distributed
by Web Brain
InfoTech
Media
Contact:
Company
Name: Web Brain InfoTech
Contact
Person: Rahul
Email: info@webbraininfotech.com
Phone: +91-782-774-2414
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State: Delhi
Country: India
Website: www.webbraininfotech.com
Content is originally published at http://blog.webbraininfotech.com/7-content-marketing-trends-watch-2017
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