SEO Copywriting is one
of the most ground elements and also a challenging task for Search Engine
Optimization. It has posed as an emerging challenge in the continuous efforts
for reaching better rankings in search engines. The art of SEO Copywriting is
important since it needs to be perfectly blended with the concoction of SEO strategies to please the ever
demanding search engines.
The following short and
practical tips on SEO Copywriting will guide you to improve your art and
techniques of Keyword Research.
Many professionals are
of the belief that SEO Keyword Research takes away the fun and creative
pleasure out of writing. Keywords research sounds like a boring process, but it
is not. This is essential for developing SEO friendly articles for your target
audience and posting it on your website or blogs. So lets take to you through
this practical guide that has been compiled with inputs from our topmost SEO
professionals:
SEO is a comprehensive
process
Search Engine
Optimization is a holistic process, which mainly aims at developing and
maintaining an optimal website on the client’s behalf so that it can be crawled
by search engine spiders and the ranking will automatically go higher. But the
methods of SEO should not be such that there is no relevance or less
readability. This will definitely take the cheese off the readers’ cakes.
Google is not partial to
any website or website owner. The primary motive of Google is to provide the
customers the most relevant and suitable “searching” experience
based on their search parameters. To give its customers smoother services, it
continuously makes efforts by improving its already advanced techniques such as
crawling and indexing. Nobody would want to use Google as a search engine if it
failed to deliver what the customer has been seeking. Your SEO strategy must
aim to acquire a higher rank at Google to beat other competitors in your niche
market.
This of course would
need some compelling efforts to help your pages with good keyword research. It
is not finding keywords and stacking words after words. The appeal, the
readability and the structure of your page content is very important. The
technical team that takes care of your website’s SEO design and content should
be excellent and such aspects have to be flawless. Get your website content
written in a way so that it serves the interest of your audience. Never
compromise with the content quality; but at the same time, allow your SEO
masters to optimize the content suiting the needs of the search engines.
Remember- any writer may write a thousand pages for you, but he may not
essentially be a good SEO copywriter. The power of good partnership
with a good SEO service provider can do magic to
your website ranking.
Keyword Research- should
be your first step
A writer has so little
to do with, when beginning to start this process. The first step should be to
employ some SEO experts for keyword research and to find
suitable topics to write. Finding topics that suit the tastes of readers and
also finding relevant keywords is the first step towards a successful writing.
Keyword research is a process that involves a number of activities for finding
an extensive list of keywords and phrases that should be used for ranking
purposes.
Generally keyword
research involves these steps:
§ Keep in mind what is
your website about. Keeping that in mind, find out steps that would make
your website content stand out and
different from other competitors. How could you make the same topic or subject
special? Your content should clearly reflect the mission of your website, it
should give the readers enough reasons to believe why your website is the best.
§ What your website deals
in? Find out all relevant keywords and make a list of words that could be used
as search terms to find your site. These are the list of keywords which you
want your website to be found for. These may be combined with other words or
phrases, but mainly- these are the chief terms. Experts need to use research
tools to find the perfect keywords. Then you should be able to organize the
list based on the priority. Some keywords will be really important and some
less important. Arrange them in order, so that necessary action may be taken
while writing content.
§ Leading the right
keyword to the right landing page is the last but not the least important task
of the keyword research method. Visitors would reach your website through these
landing pages, when they type a particular keyword. Experts can tailor these
landing pages with different keywords. That means a landing page may be
dedicated destination for one or more specific keywords. The keyword need not
necessarily be the topic of the page, but a part of the content placed cleverly
in suitable places. Also keep the audience in mind while you are writing.
WRITING THE ARTICLE
There are many
advantages of choosing the right keyword lists. You not only benefit in terms
of SEO, but also a writer can find a direction to write without facing the
writer’s block. Keywords can help in content flow, and the writer can plan placing
these keywords in the right places in the article rather than writing any
random article and adding the keywords forcefully into it later.
Writing an Article needs
experience, focus and dedication. After deciding the topic, keywords and the
target audience the main task starts. It is not sitting in front of the
computer and typing words, not simple as that. The writing process has to cover
three important phases-
PREPARATION
40%
|
WRITING
30%
|
EDITING/
MAKING CORRECTIONS 30%
|
PREPARATION
The SEO copywriting
process starts with preparation. Do not start abruptly. Take time to sit down
and plan. Prepare your raw materials and make your mind ready before you start
writing.
The writer should have
clear answers about a certain number of questions, such as:
1.
What are you going to write? What is the motive behind this
writing? What is the goal behind this writing?
2.
What is the central theme of your article? What is the main
inline message?
3.
Who are your target audience/readers?
4.
What research/information do you need for writing this article?
5.
Have you decided about any structure or ideal pattern for the
article? Draw the rough sketch on a rough piece of paper.
Your website subject and
the clients will help you to determine the central theme for writing and also
to find out who the target readers will be. You will have to write in a way so
that it can catch the readers’ attention. You have to find proper structures
for the article so that it could catch the attention of the readers. A writer
needs to plan and think of an article structure at the outset. What should he
begin with, what should the middle part contain and how should the finishing
be… everything should be planned earlier. The article structure should not be
too complicated as readers do not like indulging in complex write ups.
THE WRITING PROCESS
After you have spent
sufficient time in research and preparation, the writing should take around 30%
of your time. Now you know what should be written, who your target audience is,
what are the keywords and you have already planned the structure too. So just
write, start writing down. Words will come. If you are not certain about the
beginning, start writing randomly from any part. You can always polish things
up and rearrange sentences later. Check for grammar and punctuation. Do not add
up too many complicated phrases as common readers are not fond of complicated
words. The flow of writing should be natural. You could add some humor or
element of suspense to keep the reader glued till the end. Always guard the
original structure and do not deviate from it.
You could research and
read articles from popular and famous websites to get inspiration. There are
many amusing samples of articles on the internet written by experts with
elements of humor and a lot of skills. Such readable, fluent articles should be
studied before writing your article. You could develop your writing style from
international blogs, magazines etc. Make a nice readable draft.
EDITING/ MAKING
CORRECTIONS
After your draft is
made, you could reread it for a few times and ask your colleagues to do the
same. Your clients could go through this and suggest any corrections if
necessary. Always remember- the first draft can always be improved. If you find
that any part of the article is complex- simplify it, if there is any lack of
information, add necessary information into that. Read in different moods to
find out how you could improve the draft and make it more SEO friendly. Take
advice from SEO experts, they may comment on the density or usage of keywords.
You could also add links to reference articles or articles to your blogs or
website by hyperlinking them. Check for headings and subheadings. Does your
article have a suitable title? Is the message clear enough? Are the paragraphs
readable, or too long? These are a few questions you should check before making
the final version of the draft. Ideal time for writing and finalizing an
article is 48 hours to 5 days.
Although SEO copywriting
seems to be a rigid and strict process, you could make it fun filled if you
take the above steps in good mood. It is something that can highlight your
website, so strengthen this practice.
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor,
Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com
