Get the best out of marketing through the use of SEO. It is a reliable marketing tool that you cannot afford to overlook. What makes SEO a perfect tool for the marketing of various products and services is the fact that it is easy to use. All you have to do is to play around with certain keywords and you will be on course to realizing your desired marketing goals. But, most search engines including Google often update their search engine algorithms. If you fail to stay up to date with all the Google algorithm updates, you can be sure to fail in your quest to use SEO for the marketing of your products and services.
Unfortunately, it is never easy to be up to date with all the updates that most search engines make to their algorithms. You have to work extra hard to be able to achieve excellent results in your marketing results. But, a method that has proven to be reliable in as far being up to date with most of the changes that search engines make. It is as simple as this; “use targeted keywords that are relevant”. This will help you to increase the number of visitors to your website and a much higher conversion rate. In the end, your sales will increase. Engage in a keyword research activity and generate a set of keywords. This is the first step towards a successful on-page based SEO marketing campaign.
Generally, On-page SEO refers to creating content and optimizing it for search engines. This applies to everything on the web page including its content and HTML source code. It differs from off-page SEO which involves the search for information on what other sites say about your web page.
How To Succeed In On-Page SEO Marketing
SEO Auditing: You can realize your desired marketing results using on-page SEO. But, you have to audit your page to check the keywords that are there. Check if there is any duplicate content on the site. You should also be able to take advantage of the audit to deduce how SEO friendly your web page is.
Where To Add Keywords: After the audit is done, add keywords (not forcefully) to five critical areas of your page. Your web page optimization should consider the following.
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Avoid Search Engine Penalties: Google may slap penalties on your web page for violating some of its terms and conditions. You may be penalized for the following;
- Hiding keywords
- Stuffing keywords
- Using keywords forcefully
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