Reducing the Bounce Rates of Your Website

The appeal of your website may get badly affected by the bounce rate of your website, if you fail to do something about it. Although this is more common with publishers’ sites and blogs, it could quite happen to any website. Bounce rates are not actually exit rates. They tell you how many people left your website without having a look at the other pages of your website or without taking the action that you wanted them to take. This measure tells you how long people stick to your website before leaving it and this definitely talks about the success of your website. You need to make sure users spend at least ten minutes of their time on your webpage before they actually leave your site. In order to do this, these are a few steps you need to take:
 

Ensure your web pages do not take too much time to load: Ideally your web page should load within 3 seconds of clicking on your link else your visitors may just get bored. You should make sure your web page opens quickly on mobiles, tablets and iPads too, apart from just the desktop. Some digital marketing companies have included it within their affordable SEO packages so that they can help the website owners gain more customers. 

Provide maximum information to your visitors: When people search, it is information that they want and if your site will not give the information that they require, they will abandon your site almost immediately. 

Try to avoid too many popups or annoying ads: Unless these popups or ads provide the exact information that your visitors are looking for, there is no point including them on your website. In fact unwanted pop-ups or click-ads can make your site seem like spam. 

Make use of Internal Links: Internal linking is not just a good SEO tactic, but it also helps people stick to your webpage for longer. Make sure these links point to interesting articles that are very much relevant to the content on your website. This will help in reducing the bounce rates and make the visitors hang on to your website for longer.

Be careful while using external links: Adding external links too early in your posts and not letting these links open in new windows can increase your bounce rates. Though link building has always been a part of affordable SEO packages, marketers need to be extra cautious when it comes to adding external links from their websites. 

Avoid pagination as much as possible: Although this looks like a tactic to reduce your bounce rates, you may end up annoying your users if you adopt pagination. People do not mind scrolling so essentially there is no need for pagination. 

Impressive Site design: The expectations of the users when they visit your site must be fulfilled through your site design. Bad web design can make your visitors leave your website immediately even if you have managed to boost the traffic to your website through PPCs and Tweets.  

Choose the right Web design company in India for your online business.

Formatting your Articles: When people look for information they also expect the information to be presented to them in a neat format. Try to use catchy headings, clear sub-headings, images, charts and bullet points. When you provide key stats try using bold text. This way even if your article is long people don’t mind reading them till the end.

Mobile-friendly pages: In today’s world when most people prefer to use their mobile phones for everything, it is important to make your website mobile-friendly.

These are just a few steps that can help you in reducing the bounce rates to your websites. With time, you may have to change your tactics according to the demands and expectations of the users.

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

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SEO Trends to Watch Out for in 2016

As you start making your goals for the New Year, have a look at these digital marketing trends which are going to take over the online world in 2016. If you intend to enjoy that competitive edge this year, you will have to think about adopting some of these trends:

Social Ads

There is going to be a remarkable increase in Online advertising this year. Digital ad spend has grown by 17.2% so far. It is going to grow by 13.5% this year and by 2017 it would have even surpassed the television. It is time you started making use of social platforms such as Facebook, Twitter, Pinterest and Instagram to engage with your target audience and promote your business in the online world. Action-oriented ad formats are the way to go. Make maximum use of Facebook Click-to-Website ads and Twitter Lead Generation ads and prompt people to take the action that you want them to take and therefore, it is no wonder why digital marketing companies are including social ads into their SEO packages so that their clients marketing campaign gain some edge. 

 

Facebook Messenger for Business

Facebook launched its Messenger for Business in March 2015. This was mainly an extension of the messenger system that all of us use to keep in touch with our friends, family members and acquaintances, optimized for B2B and B2C conversations. The 40% growth that Facebook Messenger has achieved over the past one year has proved that businesses are going to see a lot of benefit from this new version. This can help you offer personalized interactions through customer service, keep you customers updated about the status of their orders and send push notifications whenever you have a new promotional offer coming up. You can even install it on your website as a live-chat box.

Podcasts

Most Americans listen to podcasts at least six times a week. Try to zero in on a few popular podcast programs such as “Wait Wait… Don’t tell me” and TED Radio Hour and leverage your ad space on them. In fact some of the big brands such as Netflix and GE have even launched their very own podcast productions that are slowly gaining popularity. 

Native Advertising

During a time where ad blockers can rip your advertising goals to shreds, native advertising can work like a boon. Native ads generally appear, read and even feel like informational or non-promotional content, which is why ad blockers may not actually block their display. This is where you can benefit by making native advertising an important part of your online or digital marketing campaign in 2016. Don’t forget to include in your overall seo packages to get the desired impacts.

Personalized PPC

The internet today has more information about you than any of your close acquaintances. So far PPC was all about using the right keywords. However, this may not really work anymore, looking at all the irrelevant site visits and clicks this strategy is generating. Unless you come up with a flawless keyword strategy, you might end up spending too much on PPC. What you need to do in 2016 is to extract information about your users from Google and use it to personalize your PPC campaign for your audience. This you can do through the Customer Match system that Google launched during September 2015. You will find this even on Twitter and Facebook. It is all about connecting with the right people at the right time with the right messages.

The digital space is going to grow and innovate, amazing your minds all the time. The above trends can help you use this space in the best way possible throughout 2016.

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

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Pros of Mobile App Marketing

If you have run any kind of business before, no doubt you will admit to the fact that business marketing is at the centre of business growth. This explains why many companies often spend countless amounts of money on advertising their products and services. It is the heartbeat of business growth. But, the method of marketing that you use will greatly affect the levels of success that will be associated with your business. Based on this, it is always a good idea to promote your business using the best methods available. Mobile app marketing is one of the most reliable marketing techniques that are available today. There are numerous advantages that are associated with mobile app marketing. 

Wide customer coverage

If you want to make use of mobile app marketing, you can simply get in touch with a mobile app development company in Delhi. This is the first step in laying hands on mobile app marketing. One of the most notable advantages of mobile app marketing is the fact that it is associated with wide customer coverage. You can easily get hold of all the customers who are using mobile devices such as tablets and smartphones. Further, there are many mobile apps today that contain adverts and countless users of devices. This makes it very easy to promote business products and services. 

Cost-effective 

One of the most thrilling aspects of mobile app marketing is the fact that it is cost-effective. You will not need to spend a lot of money on the marketing of your products and services. You need to simply rely on simple mobile apps to promote your products and services. This makes it different from other internet marketing tools like SEO that rely on platforms such as social media networking sites and search engines.

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Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

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Promote Business Growth Through The Use Of PPC and SMO Marketing

Marketing products and services using the internet is the most popular marketing method that is known today. This method of marketing is rapidly taking over the other marketing tools that are available today. For example, both the paper media and the audio-visual media marketing methods are no longer as favorable as they used to be in the past. Today, a good number of people are opting to use the internet for marketing their products and services as opposed to the use of the paper media. This can be attributed to the many internet marketing tools that are available. You can choose any internet marketing tool depending on your budget and personal preferences. Today, there are many businesses that rely on both SMO and PPC marketing to promote their products and services. These are some of the most recognized internet marketing methods that are known today. In case you are wondering why it is a perfect idea to use these internet based business marketing tools, have a look at the following information.

High Chances of Reaching Your Targeted Audience of Customer

When you use PPC for marketing your products and services, you will definitely increase the chances of reaching the ends of all your targeted audiences. There are numerous reasons that can account for this. One of the most notable reasons that can account for this is the fact that PPC normally capitalizes on sites that are reputable. For example, sites such as news sites and blogs may be targeted for use as PPC agents. Such sites are home to information that attracts many page viewers. Therefore, they are suitable for use as PPC agents. A PPC agent or publisher is a site that can be used to run PPC adverts. It can be anything from a blog to a social media site.

Many Publishers Are Available

Using PPC services India for marketing products and services is often said to be a good idea because of the many publishers that are available today. Thanks to the many publishers that are available today, it is very easy to run PCC adverts and to get the desired response from page viewers. There are business sites, sports sites and news sites which have space for PPC marketing.

Social Media Apps Are Numerous

Social media sites are the centers for SMO or social media optimization. This is a form of marketing that use a collection of social media sites to promote products and services of various kinds. Today, SMO packages India are among the best marketing tools because it relies on a wide variety of social media apps that are available on many mobile devices. For example, tablets and smart phones have many social media apps that can be used for marketing different products and services.

Social Media Sites Attract Many Web Page Visitors

Social media sites are known to be the leading page visitor pullers that are available today. Up to 80 % of people who log on to the internet do so on the basis of visiting the social media sites. This truth alone makes SMO a reliable internet marketing tool.

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

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Why Your Business Needs an Android App

People all over the world find it easier to use their smart phones for every activity, be it banking, chatting, shopping, checking the news or blogging. This has increased the significance of Android apps in today’s world. Anything that you can think of has an Android app these days and they work almost on all devices. In order to increase their visibility and improve their conversion rates, many businesses are looking out for Android developers to make sure their systems start appearing on the mobile OS platform of Google. If you are looking out for one in India, all you need to do is run an online search on “Android app development in India” to get your results. 

Here is a list of interesting statistics that can help you make your mind on getting an Android App developed for your business:

    ·         There are about 700,000 applications on Google and this is very close to the 750,000 of Apple

    ·         There are about 67% free and 32% paid Apple apps on Google Play

    ·         Among the smartphones that were shipped in the third quarter of 2012, 75% of them had Android as their OS

    ·         The number of Android devices that are activated every day is close to 1.3 million

    ·         The variety of Android powered devices you can find is unlimited. At this time there are about 600 types of them in the global tablet and smartphone market.

This is how big the Android world is and this is why just about every business should have its own Android app. If you need more reasons to take your decision on going Android, here are a few:

Android apps can be customized without any kind of limitations: Not just the app, but you can also customize the Android OS according to the operations of your business. There are many options to make your app as creative and interactive as possible. Through customization you can get Android apps that are smart, easy, intuitive, unique and also result-oriented.

Android apps are rich in features: Android apps work very well when it comes to function-ability and usability. You can get a lot of features such as calendar, task manager, and email and so on. You can also get dedicated apps built in order to manage your customer relationships and enhance business intelligence.

Android apps can improve Productivity: Android is an open source mobile operating system that can be used even in low end devices. Therefore, it is very popular among many mobile device manufacturers across the world. This has resulted in an increase in the global market of Android. Day by day the number of users on Android platform is increasing and this means it is creating a whole lot of opportunities to your business if you have decided to go Android.

Once you have made up your mind to get an Android App developed by one of the services of Android app development in India, it is time to answer a few important questions that include:

   ·         What are the products or services your business is offering?

   ·         Who are your target audience?

   ·         Do you want to limit your app to your existing customers or do you want to keep it open for your potential customers too?

   ·         Do you need a community for your app?

   ·         What is the goal that you want to achieve through this app?

   ·         What are the features that you may want to include in your app?

The answers to these questions will help in making your app developer understand what exactly you are looking for and whether it is doable.

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Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

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9 Plugins to Improve Your Blog's Usability & SEO

Installing WordPress and Creating a Blog may not be enough to gain visibility. There are some Plugins you need to install in order to improve the usability and SEO of your blog. Here are a few plugins that top the list, most of these being absolutely free.

WordPress SEO by Yoast:

This is one of the most important plugins to install. It is very easy to use and if you haven’t already used it, you should install Yoast's Google Analytics plugin too.

Simple URLs:

This plugin facilitates tracking of outbound links and controls them completely. You can even add Disallow: /go/ into your robots.txt file to prevent any kind of authority from passing through that link. This is a great plugin to install if you happen to have affiliate links on your blog. It can help in calculating the conversion rate by estimating the number of clicks and the number of purchases that actually happen through these clicks.

RB Internal Links

This plugin provides adequate help with internal linking. It relates the post ID to the internal link. In case there is a change in the URL, it will be updated automatically. This will make sure the 404 error does not appear and ensures the visitors do not reach any page that does not exist. 

NextGen Gallery and Lightbox Plus

These are two plugins that work simultaneously. With these two plugins you will be able to manage your image gallery without causing any hindrance to your on-page SEO. You have options to change the behavior of these plugins too. They are very flexible and work very well with the different themes of WordPress. 

Widget Logic

This is a wonderful plugin for your widgets. Once you install this, you get an extra option for each of your widgets, with which you can define the exact place where your widget should appear. You can control what content appears on what section of your site. 

Members

If you have many users accessing your website, you will need this plugin to define the roles of such users. You will also be able to add additional user roles. It has a few easy-to-use widgets as well as shortcodes with which you can limit the content depending upon the role of the user.

Use Google Libraries

This is a great plugin to save on your bandwidth and improve the performance of your site. It uses compressed version of your script by substituting your JavaScript libraries with Google’s own CDN. This saves on bandwidth, keeps using compressed versions of the scripts, and increases the chance that a user already has these files cached and therefore increases the general performance of your site.

W3 Total Cache

This is a caching plugin which is both comprehensive and powerful. You can also use this to test your settings so that there are no issues once you enable and deploy it.

Gravity Forms

This is one plugin that handles all kinds of procedures from form generation to management. It is a great way to handle basic contact forms, contact forms with email routing, MailChimp Integration, Content Creation and more.

Distributed by Web Brain InfoTech

Media Contact:

Company Name: Web Brain InfoTech

Contact Person: Rahul

Email: info@webbraininfotech.com

Phone: +91-782-774-2414

Address: 40, 1st Floor, Hasanpur Village

City: New Delhi

State: Delhi

Country: India

Website: www.webbraininfotech.com

Read More