When it comes to boosting traffic to the
website, we have two basic options: pay-per-click (PPC) advertising and search
engine optimization (SEO). Search engine optimization (SEO)
affects the visibility of a website or a web page in
a search engine's unpaid results which is often referred to as
"natural," "organic," or "earned" results. Pay per click (PPC), also
called cost per click directs traffic to websites, in which advertisers pay the
publisher when the ad is clicked.
Before choosing between SEO and PPC, we first need to decide as
how large is the advertising budget for the website. We can set the daily spending limit as low as we like but if there is no money to commit to advertising then we
would need to stick with free SEO methods.
Pay-per-click
ads are among the
quickest ways to drive website traffic to generate more leads and sales and
basic reasons to include search engine advertising — i.e., pay-per-click ads —
in local marketing strategy are:
1.
Target Consumers by Geography and Search Terms.
2.
Dominate the First Page of Google.
Search
engine optimization
makes the web site and its content attractive, relevant and visible to search
engines and web searchers and
people prefer this because of the following reasons:
1. It is cost-effective
2.
Rises mobile bandwidth and local search
optimization.
3. Search engines grab more market share.
It all depends on the needs and budget. If we want more
traffic fast and are willing to pay for it, then PPC might be right for us. But
if we're operating on a low-scale budget then it makes more sense to invest through
SEO.
The Web Brain
InfoTech
is the most renowned company located in New Delhi (NCR) which offers complete
web solutions to its clients, like SEO, website
designing
and development
services.
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