Link
building is a very important part of SEO that not all small business owners
know about. In fact, this can take you a notch higher when it comes to
improving your ranking on Google. However, building quality links is quite a
struggle for most small businesses. The
main reason for this is lack of familiarity when it comes to best practices of
Search Engine Optimization. If you feel this way you can always take the help
of a professional SEO firm that offers affordable SEO packages.
There
are many start-ups that find it difficult to afford professional help. However,
in their efforts to build links, they resort to a few infamous black hat
strategies, which is why they tend to fail and even become blacklisted by
Google. You need to understand that most search engines have the best of the
tools to crack down black hat tactics like link exchanges and paid anchor
placements. This is why there is a need to focus on authoritative and relevant
links that help you in driving real traffic.
Given below are 6 best strategies that
you can use to build links for your small business website that will work
absolutely great for the year 2016:
Partnering with niche-specific influencers: These are the people who share niche-specific
content with your target audience. It is good to connect with them so as to
establish meaningful relationships with your readers, while bypassing the
“industry atmosphere.” In order to connect with these niche-specific
influencers, you may contribute on a regular basis to their blogs, adding a
link to your landing page. The trust the consumers have on these influencers
will help you in gaining visitors, who will consider your post as an honest
contribution.
Leveraging local partnerships: If you want to reach out to the target
audience of a specific geographical area, it pays to form partnerships with
some of the local organizations so as to build links from their websites. Try
getting in touch with locally owned businesses and franchises and establishing
relationships with them. Don’t go for the big corporations right away. You may
also think of contributing to some of the local blogs to build links. Then,
there are also the local news blogs and official community blogs where guests
can contribute. You may even sponsor a few local events that involve small
businesses. This way you can gain links from the sponsorship page of the event.
You can also look at sponsoring a few local charity shows, conferences and
award ceremonies.
Using the Skyscraper tactic: This is one technique you can use if you want
faster results. All you need to do here is come up with brand new and
innovative content ideas every week. Be on the lookout for the strategies that
seem to work for others, customize them and improve upon them. This is a good
way to build organic links and drive traffic to your website in a natural way.
Here are a
couple of things you need to do in order to use this tactic successfully:
o
Do some research on the top-performing content
in your niche? You need to check
out the quality of the links that point to such content and find out how many
times such content has been shared on social media. You can use tools such as Open Site Explorer and BuzzSumo for the purpose
o
Try to work on it and come up with something
that is better. Top-performing
content that might work for one case may or may not work exactly in the same
way for you. You need to create a more comprehensive piece on that topic so as
to add in more value.
o
Use outreach tactics to promote your content. This means reaching out to relevant
influencers and websites through social media and emails, commenting on their
posts and going ahead from there.
Searching for business mentions: Look out for places on the net where there
are mentions about the business you are into. If you can find some that do not
include any links to forums or community resource pages, you can use them to
build your links in a cost-effective way. You can also use a few relevant
keywords along with your brand name to improve your visibility. You can use
Brand Mentions along with Google Alerts to make your life easier. This will
help in finding articles that mention your brand without links to your website.
You can connect with these authors and ask them to insert your links.
Creating a resource page: Creating a local resource page that gives
important information about the various small businesses in your area could be
a great way to build links. Once you do this, all the businesses that you
mention on your resource page will start linking up to you. You can use the
help of local subject matter experts to come up with more information-rich
pages. Once your page starts capturing the attention of the various businesses
in the industry your efforts will start paying you. Taking part in Q&A
websites as well as local business forums will help you cite your resource page
wherever possible.
Creating premium content: Creating premium content is very important to
gain back links from leading industry blogs and major publications. Such
content should demonstrate thought leadership, apart from mentioning important
tips and lists. You need to create:
o
Ebooks
o
White papers
o
Resource pages
o
Podcasts
o
In-depth blog
posts
o
Case studies
o
Co-created guest
posts as well as
o
infographics
Although
creating these might take some time, they will provide you with better chances
to be linked.
Start
making use of these strategies not only to improve your ranking by gaining
links but also to gain and enjoy that competitive edge in the market. If you
find it difficult there are always the affordable SEO packages that you can go
for.
Useful Resources:
Distributed by Web Brain
InfoTech
Media Contact:
Company Name: Web Brain
InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor,
Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com
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