Monday, 28 March 2016

Internet Marketing Solutions worth Going For


online-marketing

Internet marketing is currently among the leading means of marketing any kind of business. It is for this reason that it is used extensively for the promotion of various businesses irrespective of size or scale. If you are running a business, you definitely have to apply reliable marketing strategies. Otherwise, the progress of your business will be stalled. But, you have to be careful when choosing marketing techniques. There are certain internet marketing tools that are reliable and those that are not. The following internet marketing solutions are among the most reliable marketing solutions that are worth going for. 

SEO Services

SEO has continued to be a very important internet marketing tool. This can be attributed to the great marketing results that are associated with it. There are numerous reasons that make SEO a great internet marketing tool. In particular, it is quite affordable. Apart from being affordable, SEO is also easy to use. You simply have to submit your desired key words to a provider of SEO services in India and wait for the magic to happen. If you hardly know the key words to use, you can ask the SEO services provider to carry out a key word research on your behalf.

Social Media Marketing

Social media sites are also among the most reliable internet marketing platforms. You can combine the results of affordable SEO packages and social media marketing to actually realise your desired marketing results with a specific period of time. 

Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor, Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com

Friday, 25 March 2016

Incorporating Video in Online Marketing Mix



Adding videos to your online marketing mix is not all about creating panic or confusion. It enhances the fun and engaging element of your online marketing strategies and enables your customers to interact with your brand in a better way. In fact Videos can have a huge impact on your business. This is quite evident from the following facts:

    1.      By incorporating videos, your click-through rates can by increased by 65%
    2.      50% of the mobile traffic in the world is occupied by online videos as of now
    3.      By 2017, videos are going to take up about 69% of the consumer traffic

Here are a few benefits you can expect from incorporating videos in your online marketing mix:

Increase in Visibility: More people tend to watch videos when compared to reading posts. Once you upload your video on social media, it keeps getting shared from person to person, giving you maximum visibility.

Better engagement with your customers: Once your customers watch the video you have uploaded, they start interacting with you, giving their opinions, helping you understand their expectations and showing you the path to move ahead. This is an excellent way to keep them engaged in conversations with you.

More traffic to your website: Once you give your consumers a video that they love watching, they are bound to come back to you for more. This will boost the traffic to your website, increasing the chances of conversions and thereby your sales.

Delivering message clearly:  Videos help you in delivering your message clearly to your target audience. Since people can see, hear and read from the videos, they will be able to understand better. This helps you to achieve your objective much faster and efficiently.

Adding videos to online marketing mix is something that most SEO companies across the world do. You can get more information by contacting an SEO company. You can find one in India easily by running an online search on ‘SEO Services India.’ Most of these may even offer reseller SEO packages that may be useful for you if you happen to be a web designing company.

So what do you have to do in order to incorporate videos into your online marketing mix?

Determine the following things:

·         What should your video contain?
·         Where should you place your video?
·         What is the kind of budget you can allocate to your video?

Find out how your competitors are incorporating videos online and take inspiration from them. Look out for ways to engage with your customers across the various social media platforms. See which videos get shared. Learn what you need to include in your videos so as to interact or engage with your viewers.

A few things that can help you here:

Vlog: Vlogging or Video Blogging is one of the easiest ways to include videos in your online marketing strategies. All you will need is some basic technological equipment such as a smart phone and an external microphone and you are all set to record.Your blog can be the basis for your vlog too. You can explain the main points of your blog and share your opinions and thoughts. This will also help you in establishing yourself as an authority in the industry. This will be an excellent way to share your content across various social media platforms. You can even use vlog to create a few ‘how to’ tutorials that your audience will find very useful. You can even make a Vlog video showing a typical day in office to add up to the fun element of your blog or social media page.

Your homepage can have videos too: Especially if yours is a retail website you will benefit a lot by including videos on your homepage. As per studies by ComScore:
 
·         Videoshelp in retaining visitors on your website for more time
·         The visitors of Video retail sales are 64% more likely to purchase products on the site
These benefits are not however limited to retail sectors. They apply across all industries.

It pays to include your Video Snippets across all your Online Marketing platforms: You can upload your video snippet on YouTube and then share it on Facebook and Twitter. You can even embed the same on to the home page of your website. A short snippet of your video could even be included on Vine or Instagram. This will increase your visibility.

Periscope: With Periscope, you can watch live video streams and even broad cast your videos. You can put up videos about any topic here, say:

·         Product launches
·         Team interviews
·         Any advice that you want to give to your customers
·         Question and Answer sessions

A bit of research will let you know the different ways in which you can incorporate videos. Ultimately, it all depends on how catchy or engaging your video is and how well it can deliver your message across your audience. You can definitely take some help from the companies that you found on the Search engine upon searching for “SEO Services India” or “reseller SEO packages.” However, it is always better to determine your requirements and specifications beforehand.

Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor, Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com

Monday, 21 March 2016

How to Encourage People to read the Entire Article?


content-marketing

Once you have put in a lot of your time and efforts in writing a blog post, you want people to read it completely. However, one hard and cold fact you have to accept here is that they won’t unless it is really interesting and useful. One easy way to get this right is to hire a professional service to write it for you. You can easily find many such services by running an online search on “content writing company India” or “email marketing company India.” Nevertheless, if you do not mind putting a little bit of efforts into research then you can definitely do it yourself.

Whatever topic you may choose to write, the internet will have loads of information on it. Therefore, even if a lot of people view and share your article, there are very few chances that they will read the whole thing unless they happen to be your parents or best friends.

As per research only 20% of a page is actually read by most internet users. This might make you feel that it is a waste to spend so much time and efforts on creating content on blogs.

You might call them hypocrites for they share articles even if they do not read them….

You may call them quitters: once they read the headline they quit without going through the article….

You might consider them as cheaters because they read your conclusion right after the headline…..

…..but this is how people are

So then if they are like that, why are they like that? Can you guess?
This is why:
·         They lack focus
·         They believe skimming is more than enough
·         They lead very busy lives

Yet, there is some good news for you:
Not all are cheaters, quitters and hypocrites. There are a few engaged learners who will be interested in reading the entire article that you write. These are the ones you actually matter! They will read your blog even if it is too long provided it keeps them engaged and interested.

So the next question that will haunt your mind is how do you make your article interesting and engaging?


There are these Ten Commandments that you need to follow if you wish to create compelling content all by yourself, without looking out for any “content writing company India” or “email marketing company India”

#1. Don’t expect everybody to read your entire article. Focus on satisfying those that actually read.

#2.Know your target audience and determine whom you want to reach through your content. Unless you know this you will not be able to reach the right audience.

#3.Address the deepest needs of your target audience through your content. If you can relate to your target audience you will have extensive knowledge about the problems that they face. Find out what it is that drives them to do anything so as to get rid of their pain. If you can promise this and deliver accordingly, there is no doubt that your content will win.

#4.Make sure your content has appeal. This will make them come back to you for more. You can even make people subscribe for your blog.

#5. Adopt a Style to deliver your message and stick to it.  This will help the users to understand what to expect from your content. This is the only way you can establish your brand message.

#6. Concentrate on the big Idea because people only tend to remember 10% of what they read. If your blog post contains that compelling central point, you can make your readers remember that. Your readers don’t have to remember every word that they read.

#7. Choose long-form content. This ranks better, shares better, persuades better and converts better.

#8. Make sure the headline of your blog is strong and emphasizes the big idea that you want to convey. It should be something that your readers will remember

#9. Use images, bullet points and numbered list to convey and restate your main points

#10. Include a conclusion that gives your readers a take-home message

Yes you need to create content that is engaging and interesting and of course you want your users to read the entire article. However, don’t be obsessed over this. Provide a memorable experience to your readers and deliver your message clearly. It doesn’t matter if your readers are very few. Make sure they enjoy each and every word of what you write.

Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor, Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com

Tuesday, 15 March 2016

3 Ways to Identify the SEO needs of Your Content


content-creation-for-your-website

Creating content for the sake of content is no way a good strategy when it comes to SEO. It is a sheer waste of time. What is more important is to analyze the search results, evaluate the existing content and engage with your customers.

It is important to understand what your users want in order to get your content right. For this you can hire professional help by running a search on ‘SEO Company India.’ You may even stumble upon some great deals if you look specifically for ‘affordable SEO packages India.’ Yet, if you do not mind putting in a little bit of efforts, this is what you need to do:

1. Analyze the Search Results: It is important to understand what kind of content people are looking for and what are the means they adopt to look for such content. A better way to do this is to do some analysis on the search results. Run online searches on potential titles, content topics and keyword phrases to begin with. You will have to understand the intention behind these target keywords. Most of the times, it is the information about a product that people are looking for. If you don’t already have an informational or a blog page, you will have to create one and it better be good. Having a great content idea is not enough. You will have to create content that appeals to your buyers. Although search results are not what you need to base your content upon, they do help in understanding the intention behind such searches.

2. Evaluate the Existing Content: The existing content on your website will have to be evaluated thoroughly to find out what is working and what is not working. For this you need to keep a track of the customer’s journey on your website before he makes a purchase, fills a form or leaves your site. You can make use of the GA funnel analysis to set up conversion paths and find out at what point of the conversion funnel, the customers are dropping off. In case the content on a particular page is responsible for these exits, you may have to work on it to set it right. On the other hand, if a particular page is performing extremely well, you will know what is it that is driving your customers to go all the way through the funnel. You can also use the “Behavior Flow” tool in order to find out the path that your visitors are taking to navigate through your site. Also analyze the bounce rates of your pages to check the performance of your existing content. Once you have found out that a particular page is not doing well, you can check:

o   If there is any information that is missing on that page
o   If you are targeting the right keyword
o   Is the traffic coming from some irrelevant source
o   If the following things have been used in the right way on your page

§  CTA (call-to-action)
§  Heading
§  Cross-links
§  On-page content
§  Keywords


Once you determine the answers to the above questions, you can start putting it all together to get the full picture. Then you can analyze what you can do to achieve better results.

3. Assess the needs of your customers: The content that you create is mainly for your customers and this is why it is very important to assess the needs of your customers so as to get your content right. For this you need to interact with your customers. Apart from talking face-to-face or over phone, you can also use various tools such as live chats, customer surveys and various online user testing tools. You can even make a list of frequently asked questions. The most popular tools for this include:

·         SurveyMonkey
·         KISSMetrics
·         Rejoiner
·         Usertesting.com
·         CrazyEgg

All these three methods mentioned above can help you gather a lot of information that can be really useful. It depends upon how you put it all together to fill the gaps in the content and come up with the right content that appeal to your audience. If not there is always the option of hiring professional help by going through the results you got on your search for “SEO company India” or “affordable SEO packages India.”

Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor, Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com

Friday, 11 March 2016

Capitalise on Web Design and Mobile App Development to Market Your Business


marketing-success

Business marketing has continued to be one of the most important aspects of running any kind of business. Today, there are many companies whose growth has been realised following the use of reliable marketing tools. Fortunately, there are many marketing tools that you can rely on if you want to market your business. However, the effectiveness varies from one marketing tool to another. For this reason, it is always advisable to choose the right marketing tools that are available in the marking industry. Otherwise, you will never be able to realise your desired marketing results. Today, the internet is the most reliable platform for marketing any kind of business. This can be attributed to the numerous internet marketing tools that exist. Two reliable marketing tools that you can use are web design and mobile development. In case you are wondering how the two can affect your business, consider the following information. 

Communicate with your targeted audience of customers through the use of a business website

One of the most notable advantages that are associated with the use of web based marketing is the fact that it is very easy to communicate with your targeted audience of customers. This means that you can use your website to communicate with your customers and business stakeholders. You can use your business website to announce new promotions, discounts and any business ideas which you want the general populous of customers and major stakeholders to be aware of. Generally, web design promotes communication between companies and their clients or customers. Therefore, it is an important aspect of internet marketing that goes a long way in catapulting a business to greater heights. 

Attract web page visitors by coming up with great web content

Through the use of a reliable web design company India, you can easily come up with web content that can attract page visitors to your site. Great web content can play a huge role in attracting page visitors to you website. In the end, the number of people visiting your website will surge significantly subsequently leading to a rise in the sales. Further, you will also have higher chances of increasing awareness about your business. 

Easily promote your products and services through the use of mobile app marketing

Mobile apps have continued to be among the best platforms for marketing any kind of business. Today, many people are using phones with mobile apps that have been modified for marketing. Therefore, it is quite easy to market products and services using mobile apps developed by a reliable mobile app development India company. Further, there is a wide range of mobile apps and a wide selection of smartphones which are currently available today. Therefore, it is much easier to promote a variety of products and services.

Enjoy great marketing results

By using both mobile app marketing and web design to market your products and services, you will be able to realise great marketing results. You will be able to reach more customers than you had initially hoped to reach. 

Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor, Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com

Tuesday, 8 March 2016

Web Design Company in India- Your One Stop Solution for All Online Needs




Today is the era of responsive web design. If you have an online presence and you are not doing very well- then one of the reasons for the setback may also be poor designing. There should be maintenance of balance, there should be consistency and integrity reflected in every page of a website. 

Responsive web designing habits allow all visitors to view the site and its pages perfectly. This is possible regardless of any device they are using. You will start losing audience if you ignore any platform intentionally. While hiring a web design company India to outsource your requirements, you could definitely mention about your expectations and also discuss if there is any confusion. 

Your online existence is very crucial- there is lot of potential in the online world. You can depend largely on a properly made interactive site to see turnovers in your business. Therefore you should also take other things such as the latest trends seriously. These new trends have not only to be learnt, but also implemented on your platforms to get better response.  You need to keep your website responsive and change its dimensions from time to time based on the time. For example- towards the end of 2015, new trends of showcasing large images had captivated the market. Since internet speed of average users is good enough, use of images was not a problem. It was not slowing down the speed of the pages. But, did you do anything keeping your site in sync with it?

When you hire an agency, it not only gives you the basic and essential service- but also keeps track of the latest trends and informs you about it. Such an agency is versatile- it can rightly be termed as a web designing, content, and SEO or PPC company in India; as it is the combination of many services. 

Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor, Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com

Saturday, 5 March 2016

4 SEO Trends that Every SEO Company India Should Follow


Google-SEO-Trends-2016

The year 2015 has seen many exciting changes in the SEO industry, and as per predictions, 2016 should not be anything less than exciting. There have been minor updates about algorithms from Google, new changes in usage of mobile devices and also a few prominent digital technologies that have assisted the growth of SEO. It is a well-known fact that online business or ecommerce to be precise will always need search engine traffic for its growth and survival. And with each passing year, the SEO techniques are changing drastically. And if you look carefully, you will notice that the latest trends show that SEO is now treated not only as a marketing tactic, but also as an effective tool for brand awareness and recognition. So what are the predictions for SEO techniques in 2016? 

The rise of the video content

Written content has always been treated as the ‘standard’ baseline for most of the brands with certain peripheral additions like videos, infographics and images. A certain shift in paradigm shows that videos will outgrow written content. And if you look at different SEO packages, you will note that most of them conclude that in terms of ROI, videos have shown more promise than written words. Videos have taken a step forward in terms of three Es: effectiveness, engagement and entertainment. Users are leaning more towards the visual content. In fact, a lot of brands are taking an effort to reinvent their content keeping videos in the forefront. And if trends are to be believed, then Google too is experimenting with video ads.

Mobile optimization of sites will become essential 

Gone are the days when people would sit before a desktop and search the internet. The constant rise of the mobile users have confirmed the fact that now mobile searches are more popular than desktop searches. And every SEO company India knows it for a fact that now desktop and mobile traffic stand on the same footing. Google has already started saying that it is time to emphasize on the needs and requirements of the mobile users. Desktop users will soon fade into obscurity as more and more people will believe in enhanced mobile experience.

Changes in social media content

In 2016, as you search for news items you will probably find a tweet from Twitter or a message from Google. Social media will invade a lot more spaces making the users aware about the growing popularity of this platform. Social posts will have the same standing as any web page. The thin line that has demarcated social media from web will soon fade away. And there will be one single channel which will aggregate news, stories and live events for people to see. In fact, Twitter is already experimenting with one such platform known as ‘Moments’. And if you think from a SEO perspective, it will be much better because content creation and distribution will be easier as compared to previous times.

Creating brand awareness among customers

Before every purchase every potential customer checks online reviews; it is their way of knowing about the good things about the product. Potential customers want to be informed; they do not want to make a decision unless they are enlightened. Without a proper SEO campaign how do you expect your business to gain popularity among your customers? They must find you when they are making these online searches. The number of people or online users has grown in numbers in the last couple of years, and they will make their presence felt even in 2016.

It is time to reinvent some age-old SEO techniques and embrace some new ones, because SEO is ‘far from being dead’!

Distributed by Web Brain InfoTech
Media Contact:
Company Name: Web Brain InfoTech
Contact Person: Rahul
Phone: +91-782-774-2414
Address: 40, 1st Floor, Hasanpur Village
City: New Delhi
State: Delhi
Country: India
Website: www.webbraininfotech.com
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